The Three “R’s” of Blogging

And the Two “P’s”

Why Blog? – SEARCH!

Content Helps People Find You

Search Starts Here:

Three “R’s”

Recency, Relevancy, Related Links

Recency

• When was your site updated last? • How often to you update your site? • Why does it matter?

Recency

• When was your site updated last? • How often to you update your site? • Why does it matter? - Spiders Get

Bored

Relevancy

Relevancy

• Does content match search strings exactly?

• How much content does your site contain with a particular search string?

• Do page titles, tags and keywords contain relevant strings?

Blogging Leverages Recency & Relevancy

• Easy to update • Vary content by page • Search engines typically count each

post as a page

Related Links

• On the internet, you are judged by the company you keep

• Good links are on pages which have:– Influence, Trust, Relevance,

Types of Links

• Inbound• Outbound• Internal

Two “P’s”

Proximity & Prominence

Proximity

• Address• Map Coordinates• Listing on geographic sites: Google

Places, HotPot, Facebook Places

Prominence

• Reviews• Recommendations• Ratings• Mentions on Social Media

Getting Started

• Choose Hosting• Choose a Platform• Generate Content

Blogging Software is Easy to Use

What Makes Good Content

• Product Information• Company Information• Employee News• Community News and Events

Promoting Your Blog

• Don’t Leave it to Chance• Use Social Media to Drive Traffic • Add Blog to eMail Signature and

Business Card

You Are Not Alone

• Erie Insurance – Turn Key Content– Blog Posts– Tweets, Facebook or LinkedIn Updates– Squeeze pages and eMail

When I am Looking for Insurance

Will I Find You?