The 3 Ts of my Successful Job Search

AJ Aumock 4-13-13

Key Texts

• Surprised by Faith – Don Beirle• More Than a Carpenter – Josh McDowell• The Faith Study – John Eagan• Letters from a Skeptic – Greg Boyd• A Case for Christ – Lee Strobel

Trinity

Father Son

Holy Spirit

Facing Trials is as easy as 1-2-3

• Consider it pure joy, my brothers, whenever you face trials of many kinds, because you know that the testing of your faith develops perseverance. Perseverance must finish its work in you so that you may be mature and complete not lacking anything

– James 1:2-3

Practical Advice while in transition

• Set your alarm every day• Do something physical every day• Set goals and hold yourself accountable

(consider an accountability partner also in transition)• 80/20 Ratio of job search to self-improvement

– Getting Things Done – David Allen– Learn a language– Work on your personal brand

“You be you. Let God be God”

Trust

Landing the Plan

• Networking• Being open to unexpected opportunities• Starting strong – put together your own 100-

day plan when beginning your new role.

TrinityTrialsTrust

Personal Brand EssenceThe essence of you perceived

by those you care about

#1 Sign You Have Terrible People SkillsSalary.com 3/28/13

• 1. Lack of Networking/Self-Promotion Skills How do people know how great you are? Encourage people to

be in your network by attending the right industry events, reaching out to the right individuals, and engaging them in interesting conversation that brands you as an expert.

Learn how to subtly, yet effectively, promote your work results, knowledge, and skills by keeping in touch with people who have influence. When you begin to influence people who have influence, you have set yourself up to succeed.

The Keys to a strong Brand Essence

• The core of your personal brand lies in how you make others feel, when you are being the “real you.”

• Begin with the end in mind – Stephen Covey• Who you are: Strengths & Values• How do you want people to feel about themselves

and about you?• What do you need to do to make them think feel that

way about you?

The Ultimate Brand Repositioning Project:

• What can Phil Connors teach us about personal branding?

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Introducing the Brand Essence Wheel

• Simple tool• Build it from the outside-in and inside-out• Start with a self exploration of who you are.• Ask yourself who you want to be.• Resources: Many books available.• Consider a half-day self-directed single-person

workshop.

Source Material

• Be your own Brand – McNally & Speak• The 7 Habits of Highly Effective People - Covey• Strength Finder 2.0 - Rath• Discover Who You Are – Kise, Stark & Hirsch

Personal Brand Essence

How this person makes me look How this person

makes me feel

How I would describe

the personWhat the person does for me

16How the Person Makes me Feel

How the Person Makes me Look

16

How I would describe the

Person

What the person does for me

Facts & Symbols

Brand Personality

SAMPLEBrand Essence Wheel

Cold-calls customers

Gets Stuff DoneResults-Driven

Balanced

Leader

MBAX-years of

ExperienceClassical Brand Experience

Analyzes DataCurrent Job

Reliable Easy-to-smileFamily Man

On top of my game

Plan-oriented

Savvy

Confident

Noun 1Noun 2Noun 3

Well Cared For

MBTI:

In Control

Strengths Finder:

Relational

You have a personal brand essence today• Fact: you already have a personal brand.

– Is it strong or weak?• Three characteristics of a strong brand

– Unique (what can I do, be, or own that no one else can)– Relevant (impactful emotionally and rationally to people I

care about)– Consistent (over time, brands either strengthen or

deteriorate - Billy Graham v Tiger Woods) • Brand Strength ≠ Everyone likes me.

– Know what you stand for– Know what you will NOT stand for.

Action Suggestions• Personal Brand Essence is not a “one-and-done” exercise.

Good brands evolve and strengthen over time.• Set aside time annually to review your personal brand essence• Review your brand essence with someone you care about and

trust• Consider creating two Brand Essence Wheels

– One professional and one personal. – Wheels must be compatible.

• Use 360 feedback to understand your current brand essence.• Use prayer, focus, and meditation to develop your future brand

essence. • Become the brand God wants you to be.

Questions / Discussion