The 4-Hour Affiliate Week…

Kevin GibbonsDirector of Strategy, SEOptimise@kevgibbo

Business vs Affiliate – what’s the difference?

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Would a panda slap this man?

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A business has a registered office

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An affiliate site is run out of something like this

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Or hopefully, this…

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A business is a registered company

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An affiliate likes to keep a low profile

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A business has staff

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An affiliate doesn’t

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A business generates natural media attention

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An affiliate has to build links which look natural

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A business has an active blog or news section

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An affiliate site has sales pages

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So how can you make your affiliate site look like a business?

Be creative

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Pitch your best PR ideas to journalists

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Write stories which reporters are looking for

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Learn about SEO – just don’t become a ninja!

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Create a content strategy to target top-converting keywords

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Hire copywriters to create great/unique content

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Remove low quality & duplicate content

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Build & manage online reputation via social

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Build trust factors

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Register a limited company

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Get a virtual office address

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Find high-quality bloggers

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Write content for guest blog posts

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Participate in forums & blogs

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Hire a professional designer

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Hire a developer

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Build a scalable team

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Run a survey & collect data

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Hire a great infographic designer

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But how much does this all cost?

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One-off costs:•Company registration = £18•Professional web design = £500•Web development = £100•Blogger job advert = £30•SEO training course = £500•Infographic designer = £750Total cost: £1,898 one-off

Monthly costs:•Virtual office mail forwarding = £20•Blogger/copywriter = £200•Guest blogging outreach = £10•PR freelancer = £250Total cost: £480 per month * Please note: this is meant only as an estimated guideline

Q & APlease follow me on twitter: @kevgibbo & feel free to email me: kevin@seoptimise.com

Thank you