the 4cs of diamond selling - a closer look: clarity
TRANSCRIPT
CLARITY
- CLARITY IS THE MEASURE OF THE NUMBER AND SIZE OF IMPERFECTIONS - NEARLY ALL DIAMONDS ARE GRADED WITH THE 11 POINT SCALE - LIGHT PATHES IN THE DIAMOND GIVES IT THE “BRILLIANCE” - BLEMISHES/IMPERFECTIONS INTERFIER WITH LIGHT PATHING - MOST IMPERFECTIONS CAN ONLY BEEN SEEN UNDER 10X MAGNIFICATION
THE CLARITY OF A DIAMOND IS THE MEASURE OF ITS IMPERFECTIONS
WHATS BEST FOR YOU?
- SELECTING AN “EYE GRADE” DIAMOND IS THE BEST DECISION YOU CAN MADE - “EYE GRADE” IS SIMPLY A DIAMOND THAT LOOKS PERFECT TO YOU - MICROSCOPIC IMPEFECTS CAN CAUSE HUGE CHANGES IN A DIAMONDS VALUE
“I never worry about diets. The only carrots that interest me are the number of carats in a diamond.”
-Mae West
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