the 5 step local political marketing strategy
TRANSCRIPT
The 5 Step Local Political Marketing Strategy
Local Marketing Muscle
Local Marketing Muscle | http://localmarketingmuscle.com
Why Digital Marketing
• Most local political candidates are not using digital marketing in their campaigns
• Candidates have a vague knowledge of the technologies at play
• They have a desire to maintain a level playing field with the competition, or at least the best opponent
• Need multiple services, but what to get?
Local Marketing Muscle | http://localmarketingmuscle.com
Goal Of Local Political Marketing Strategy
• Hundreds of impressions per voter• Overwhelm local opponents with an
“ubiquitous digital approach”• Build massive engagement through Groups
and Videos• Create a sense of the candidate being the
“leader” and “front-runner”• Digital “shock and awe”
Local Marketing Muscle | http://localmarketingmuscle.com
Local Political Marketing Strategy #1
Dynamic Website with Retargeting
Local Marketing Muscle | http://localmarketingmuscle.com
Local Political Marketing Strategy #2
Facebook Fan Page with Group
Local Marketing Muscle | http://localmarketingmuscle.com
Local Political Marketing Strategy #3
Customized Videos
Local Marketing Muscle | http://localmarketingmuscle.com
Local Political Marketing Strategy #4
• Programmatic Constituent Targeting
Local Marketing Muscle | http://localmarketingmuscle.com
Local Political Marketing Strategy #5
• Political Drops
To start your local political marketing campaign today please contact:
Thaddaeus HubbardLocal Marketing Muscle
(443) [email protected]