the 5 top 2016 trends in the destination management industry
TRANSCRIPT
The 5 Top 2016 Trends In The DMC Industry
The US economy is improving and the dollar is getting stronger, so companies are once again willing to spend more on unique and powerful
experiences. Not only will we see bigger budgets but also larger group sizes, especially
on the domestic front.
We talked to numerous top Destination Management Companies, looked at available data for the current year and researched tons of other
sources to bring you the
Top DMC Trends for 2016.
1. Shorter Lead Times
One complaint the Transportation Specialists at Brilliant hear on a daily basis is that lead times are
getting shorter and shorter. But not only that, attendees, many of them
Millennials, expect more than just a traditional event.
"Clients are asking for customized solutions but do not provide much lead time
allowing for high-quality customized proposals,"
says
Kuoni Destination Management.
With shorter lead times and pressure on margins, it is essential
that DMCs operate extremely efficient.
2. Don’t Create an Event- Create an Experience!
Audiences are tired of the same old, and frankly boring events they have been served up.
People want to have an experience, “experiential"
is the keyword.
They want to be entertained but also have a memorable hands-on experience.
Clients demand new and creative ideas plus activities at their events.
3. Incentives
In the years to come, companies are expected
to invest even more in their people.
As a result, celebration &
recognition events &
incentive trips
will be up.
4. Mobile apps
are no longer a luxury,
but a necessity,
especially for
large events.
For attendees
apps can be helpful to review speakers/sessions, organize a daily schedule, help find their way around the event & receive
real-time conference updates.
For
the event organizer,
the app can give
powerful insight into what your guests
liked/disliked &
help engage with them
before,
during and
after the event.
5. Collaboration & Partnership
With events getting bigger and being held at more remote locations,
it is crucial to have partners not only locally, but worldwide.
At Brilliant Transportation Agency, we have a global network of top transportation providers.
So no matter where our clients need our service, we can provide and execute a top notch experience, leaving you with time and energy to focus on other
important aspects of
your event.
We hope you enjoyed this blog post.
Brilliant wishes you and your Destination Management Company a very successful 2016.
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