the 62+ consumer tr mann consulting. love their grandchildren: tr mann consulting
TRANSCRIPT
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The 62+ Consumer
TR Mann Consulting
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Love their Grandchildren:
TR Mann Consulting
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Men and Women age 62-plus:
They spend nearly $30 billion each year on their grandchildren.
74% buy quality clothing
60% buy books
38% buy toys
Source: Age Wave CommunicationsTR Mann
Consulting
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Men and Women age 62-plus:
They buy 1 in every 4 toys sold
in America.
Source: Age Wave CommunicationsTR Mann
Consulting
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Financial Clout
TR Mann Consulting
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Men and women age 62-plus:
• Represent 60% of all stockholders
•Own 60% of annuities
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)
TR Mann Consulting
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Men and women age 62-plus:
Own 40% of all mutual funds ($1 trillion)
Represent 50% of all IRA and Keough holders
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann
Consulting
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Men and women 62-plus:
Earn $2 trillion in income
TR Mann Consulting
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Men and women age 62-plus:
Account for 12.3% of the total population
(that’s 35.6 million people)
TR Mann Consulting
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Men and women age 62-plus:
Own more than
70% of financial assets in America
TR Mann Consulting
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Men and women age 62-plus:
Represent nearly $2.4 trillion in buying power
TR Mann Consulting
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Men and women age 62-plus:
Consume
74% of all prescription drugs
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)
TR Mann Consulting
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Men and women age 62-plus:
51%of all OTC drug sales
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann
Consulting
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$pending to Live Better…
TR Mann Consulting
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New vehicle purchases exceed $54 billion
Source: US Mature Market, MarketResearch.com TR Mann Consulting
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More than $62 million spent on entertainment
Source: US Mature Market, MarketResearch.com TR Mann Consulting
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Represent $168 billion market for the food industry
Source: US Mature Market, MarketResearch.com TR Mann Consulting
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High-income 62-plus households have doubled over the past decade
Source: US Mature Market, MarketResearch.com TR Mann Consulting
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Online in the Golden Years… TR Mann
Consulting
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46% have been using the internet for
over 5 years
TR Mann Consulting
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Over half of adults age 62-plus own computers
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
TR Mann Consulting
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72% research health information online
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
TR Mann Consulting
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72% stay current with news and events
TR Mann Consulting
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
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92% have shopped online
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
TR Mann Consulting
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“People turning 65 today have another 20
years of their adult life ahead
of them”TR Mann
Consulting
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Median Household Net Worth
•<35: $7k
•35-44: $44k
•45-54: $83k
•55-64: $112k
•65-69: $114k
•70-74: $120k• >74: 100k
Source: U.S. CensusTR Mann Consulting
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