the 7 biggest mistakes that pharma companies make on linkedin
TRANSCRIPT
@bstormdigital #PharmaLI
uk.linkedin.com/in/brainstormdigital
The 7 Biggest Mistakes Pharma Marketers Unwittingly Make on
LinkedInDr. Lucy Muñiz, Founder of Pharmaceutical and Health Marketing
Danny Bermant, Director of Brainstorm Digital
What You Discover Today!
• The 7 Biggest mistakes Pharma marketers unwittingly make
AND how you can avoid them
• Connect with the right people
• Your 3 key ways to generate new leads
• Create great content that attracts enquiries
• Achieve startling results, even on a small time investment
• And of course… time for your questions at the end
Your presenters today: Lucy Muñiz
"Multifaceted sales and marketing Professional"•Business Development - Latin America & Caribbean at WebMD•Founder of PharmaMKT Group on LinkedIn. •Putting your ideas into practice•Helping other people to understand the region you are targeting•Convert leads in long term clients•Deliver a strong pipeline in time•Create multi cultural teams that work•Help clients to find the right solution•Contact Lucy at ar.linkedin.com/in/luciamuniz
Your presenters today: Danny Bermant
“The Social Media Lead Generation Expert”•Converts your social media followers into clients•Strategy and plan of action to get you there•Integrating social media with other marketing activity•Reputation management•Influencer outreach•Training and lead generation programmes delivered in the UK and across the world•Publications on social media best practice•Speak at industry events and conferences•Connect with Danny at uk.linkedin.com/in/brainstormdigital/
Join our poll!Are you using LinkedIn for lead generation?
• Yes, we regularly use LinkedIn for lead generation• We occasionally attract leads through LinkedIn• We’d like to attracts leads through LinkedIn, but have no idea
how• We don’t use LinkedIn for lead generation
Join our poll!Do you share content on LinkedIn?
• We don’t share content• We occasionally share content• We regularly share content but don’t have a strategy• We have a content strategy for generating leads
Join our poll!Does your company have a LinkedIn page?
• No we don’t have a company page• Yes we have a company page, but no updates• We have a company page, with occasional updates• We have a company page with regular updates
Can you afford to ignore these stats?
• There are 2+ million groups & over 4,000 are pharma-related
• Hundreds of discussions are added every minute
• 8,000 new groups are created each week
• The average user is a member of 7 groups
• Those who participate in group discussions have 4x as many profile views
as those who aren’t part of groups.
• PharmaMkt has has 68,000+ members, over 10 new conversations daily
Danny [email protected]
Website:brainstorm-digital.co.uk
Twitter: @bstormdigital
Facebook: brainstormdigital
LinkedIn: uk.linkedin.com/in/brainstormdigital
Youtube: youtube.com/user/brainstormdesignltd
Dr. Lucy Muñ[email protected]
Website: www.linkedin.com/groups/Pharmaceutical-Health-Marketing-28204/about
Twitter: @pharmaMKTnet
LinkedIn: cl.linkedin.com/in/luciamuniz