the 7 content marketing laws of slopefillers
TRANSCRIPT
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I MADE IT FOR HER
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MEET PEOPLE GOAL #1
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SHOW MY SKILLS GOAL #2
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LEARN GOAL #3
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Did it work? Am I standing here?
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1,000,000 page views 30,000 social7 250 contacts
1 job
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What? How? I’m glad you axed.
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Deeper. Not just a timeline.
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Simple No surprise there.
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Obvious. Because I learn by seeing. Nothing hidden.
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One way. Not THE way. “Absolute”-free zone.
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PIZZA PRINCIPLE #1
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PRINCIPLE “The more focused you get, the
more excited consumers become.”
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PRINCIPLE “…and the fewer resources you
need to succeed.”
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WHAT I’D DO Focus on specific people that consume specific products.
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COFFEE PRINCIPLE #2
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PRINCIPLE “The easiest way to create a habit is to piggyback on an existing one.”
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Published Every Single Morning
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Exactly 922 consecutive business days
with a new post.
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Between 8:00-8:40am MT
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WHAT I’D DO Use snow reports to promote other
content. Make it the 2nd check.
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HATCHET PRINCIPLE #3
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PRINCIPLE “The decision to consume content is a transaction of time for value.”
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16pt FONT (or bigger)
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150% SPACING (or bigger)
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3-4 Paragraphs 3-4 Sections
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560px wide
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WHAT I’D DO Make your writing LOOK as easy to
read as possible.
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JUMBOTRON PRINCIPLE #4
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PRINCIPLE “If you want someone’s attention,
point the camera at them.”
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WHAT I’D DO Write about the exact people you
want reading your stuff.
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WALMART PRINCIPLE #5
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PRINCIPLE “Crossing two things off my list at
once is better than one.”
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WHAT I’D DO Place popular content within or
near posts (webcams/forecasts).
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BILLY PRINCIPLE #6
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PRINCIPLE “People buy from people and
content is a transaction.”
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WHAT I’D DO Put one face in charge of one topic
paired to a specific product.
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SYRACUSE PRINCIPLE #7
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PRINCIPLE “Commas aren’t worth 45 minutes
if your post took 15 to write.”
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WHAT I’D DO Be human, make mistakes, and
cover more ground.
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1. Focused. Two adjectives. 2. Daily. Created a habit. 3. Looked easy to read. 4. Pointed the camera at you. 5. Two things, one visit. 6. Content transaction w/ me. 7. Lean, imperfect style.
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Questions?