the 7 dwarfs of social media: enchanting your audience
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THE 7 DWARFSOF SOCIAL MEDIA
KIKI L’ITALIEN / @KIKILITALIEN
#AUDC12
ENCHANTINGYOUR AUDIENCE
#AUDC12
THE 7 DWARFSOF SOCIAL MEDIA
Association Chat: #assnchat TUES at 2
pm ET
Social Media Sweet Spot: FRI at 12:30
pm ET
ENCHANTINGYOUR AUDIENCE
#AUDC12
THE 7 DWARFSOF SOCIAL MEDIA
Association Chat: #assnchat TUES at 2
pm ET
Social Media Sweet Spot: FRI at 12:30
pm ET
ENCHANTINGYOUR AUDIENCE
#AUDC12
THE 7 DWARFSOF SOCIAL MEDIA
Association Chat: #assnchat TUES at 2
pm ET
Social Media Sweet Spot: FRI at 12:30
pm ET
DELCOR’SSOCIAL SIDEWorking with clients to integrate social into their online
strategy
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THE BIG 3OVERVIEW
#1 Your audience
# 2 Comm
strategy
#3 How you
enchant
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AUDIENCE
• Social & Web Analytics
• Database Reports – AMS, CMS, etc
• Industry Info
• Social Media Monitoring
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Example: SocialMention
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STRATEGIES
Forrester’s POST Methodology
P
O
S
T
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STRATEGIES• Forrester’s POST Methodology
• Push Media = Bringing your story to people (email, Twitter, presentations)
• Pull Media = Bringing people to your story (websites, blogs, Facebook, YouTube, Pinterest)
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Activity: Mission Enchant
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1.Partner up with one other person.
2.Choose your audience: With whom are you communicating? (You can have different audiences, but you should share what you are doing with your partner.)
3.What are your objectives with this audience? What are you trying to get them to do?
4.What technologies might help you achieve your objectives? Which are push and which are pull?
ENCHANTMENT1. Customer’s perspective
2. Make them smile
3. Be trustworthy (no need, no money, no hurry, no desire, no trust)
4. Engineer to Enchant: DICEE
5. Remove blocks: Inertia, fear, lack of case studies…)
6. Use media intelligently (push/pull – POST)
7. Enchant employees and boss
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GET IN TOUCHCONTACT KIKI
Phone:+1 240 277 7286
Email:[email protected]
f
t
facebook.com/kikilitalientwitter.com/kikilitalien
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THANK YOU
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