the 7 habits of high successful atlassian marketplace developers
DESCRIPTION
TRANSCRIPT
The Seven Habits
of Highly Successful Vendors
by Dave Meyer
Defining ĬSuccessĬ
What is the MarketplaceŇ
A discovery platform forAtlassian customers?A marketing channel forvendors?One of these(http://1.bp.blogspot.com/-ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRnDfbM/s1600/moneybooth.jpg)
Getting to Success
ĬMake something people wantĬ Ħ Paul Graham
ŎhttpĿÕÕwwwĻpaulgrahamĻcomÕgoodĻhtmlÔ
Habit RĿ Build to sell
Would I use this?Would my clients/customers friends/colleaguesuse this?Am I thinking big?
What does version 2.0 look like? 3.0?
Habit SĿ Want to be Found
64% of traffic to profiles comes from GoogleNext most common: direct linksEverything else is insignificant
So what do I do?
Great content on your site = great SEOSupport your profileCan be detailed (http://www.tempoplugin.com/) orsimple (http://www.simplenia.com/)
Habit TĿ Be Beautiful on the OutsideCustomers will judge a book by its cover
XÆof page visitors to evaluators
ÞSXĻRÆYÆof page visitors to evaluators
Habit TĿ Be Beautiful on the Outside
When a customer purchasesyour addĦonĽ theyÍre introducinga dependency into a missioncritical systemĻ
So look Ŏand beÔ trustworthyĻ
Atlassian Design Guidelines AUI Flatpack
Habit UĿ Be Beautiful on the Inside
Improvement in Conversion Rate
UĻT to VĻQEvaluations to purchases
Habit VĿ Engage the enterpriseASP
IUQTĻWRNot sold via Expert
IYWTĻVSSold via expert
Habit VĿ Engage the enterpriseProportion of sales via Experts
RVĻSÆAdd-ons that have opted in to Expert discount
RQÆAdd-ons that have opted out of Expert discount
Habit VĿ Engage the enterprise
Keys to unlocking the enterprise
Technical (What?)
Marketing (Why?)
Experts (How?)
Reliability, Availability, Maintainability, ServiceabilityScaleSupportLeverage Marketplace, Atlassian PMs & productteams
Focus on ability to solve critical enterprise businessproblemShow why buy > buildHelp Atlassian
Events (Summit, AtlasCamp)Case studies (talk to me after)AUGs
Three ways to get further with ExpertsĿ
Meet themDon't create more workDo create more revenue
Habit WĿ Know your customersŎlike only you doÔ
Marketplace reviewsSupport request patternsLost evaluatorsBetas & usability testsCollaborate with your customers, like this(https://jira.atlassian.com/browse/JRA-4446).
Engagement Matters
SQĻZÆConversion rate of evaluators to customers for add-ons with link to issues and support
RRĻZÆConversion rate of evaluations to customers for add-ons without link to issues and support
Habit XĿ Always Be Closing
Three easy ways to boost conversions
Reduce frictionTry the 5 minute rule
Have a "Getting Started" pageUse UPM hooks!
Evaluator emails
SlidesĿdmeyerĻbitbucketĻorg ŎhttpĿÕÕbitbucketĻorgÕdmeyerÕÔ
Codegeist ends May TRÑcodegeistĻatlassianĻcom ŎhttpĿÕÕcodegeistĻatlassianĻcomÔ