the 80:20 of product features: using analytics to discover what your users really need
TRANSCRIPT
The 80/20 of Product Features
Using Analytics to Discover What Your Users Really Need
The Pareto Principle
• 80/20 Rule
• law of the vital few and the trivial many
• principle of factor sparsity
–Wikipedia
“The Pareto principle states that, for many events, roughly 80% of the effects come from
20% of the causes.”
80% of project politics come from 20% of the stakeholders
80% of work is completed by 20% of your team
80% of sales comes from 20% of your products
80% of sales come from 20% of your clients
Technology
• 80% of software problems are caused by 20% of bugs
• 80% of customers only use 20% of the features
Mobile App - Personal Health
Mobile App - Religion
Mobile App - Healthcare
Mobile App - Celeb News
Introduction to Analytics
– Wikipedia
“Analytics is the discovery, interpretation, and communication of meaningful patterns of
data”
– Wikipedia
“Analytics is the discovery, interpretation, and communication of meaningful patterns of
data”
“We must be cautious, that as we search for an epiphany within our data, that an
apophany we do not create.”
“Correlation does not imply causation.”
“data, like any evidence, is subject to interpretation based on beliefs and
assumptions”
“Analytics, most often, are used to read affirmative data points. But what can we learn
from absent data?”
What about the folks that didn’t visit our site?
What about the folks that didn’t download our app?
What about the API call that never succeeded?
What about the button that was never clicked?
What about the button that is only ever half clicked?
What about the menu options never chosen?
Gathering Data
#1 Grab Early
#2 Grab Everything
#3 Grab More
Summary
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