the accucomfort ™ opportunity improved customer experience enhanced profits
TRANSCRIPT
The AccuComfort™
Opportunity
Improved Customer Experience
Enhanced Profits
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71%
8%
3%
13%5%
Condensing Unit Sales by SEER(GALCO Market – Upper Mid-
west)13 SEER 14 SEER
15 SEER 16 SEER
17+ SEER
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If you sell 2-stage and modulating furnaces, why wouldn’t you offer the same options for cooling?
2 Stage / Modulating Furnace
92% Base 95% Single Stage 97% 2-stage, VS 97% Modulating
2 Stage / Modulating AC - HP
13 SEER Base 15 SEER Energy Star Min 16 SEER 2-Stage 20 SEER Variable Speed
Consumers Want Options
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Almost 10,000 17+
SEER Units
Condensing Unit Sales by SEER(GALCO Market)
Are You Getting
Your Fair Share?
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Condensing Unit Sales by SEER(GALCO Market)
Almost 10,000 17+ SEER Units
Improve Customer
Experienceby
Offering AccuComfo
rt™
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What’s more profitable??
Silver SI System• Cost $2,000
(Includes Silver SI Furnace & AC, Coil, Lineset, Whip, Disconnect, Pad, Stat)
• Misc. Material $500
(permit, metal, commissions, etc)
• Labor $900
(18 man hours at $50/hr)
• HARD COST $3,400
• Sell at 30% Margin $4,858
• Gross Profit $1,458
• Overhead Costs at 28% $1,360
• NET Profit $98
Platinum ZV System• Cost $6,117
(Includes Platinum Furnace & AC, Coil, Lineset, Whip, Disconnect, Pad, Stat)
• Misc. Material $600
(permit, metal, commissions, etc)
• Labor $900
(18 man hours at $50/hr)
• HARD COST $7,617
• Sell at 40% Margin $12,695
• Gross Profit $5,078
• OH Costs at 28% $3,554
• NET Profit $1,524
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It Starts by Offering It!
Silver SI System
• At 30% Gross Margin, Breakeven = $66,666
• Must sell 13 Systems at an average of $4,858 to break even
AccuComfort™ System
• At 40% Gross Margin, Breakeven = $50,000
• Must only sell 4 Systems at an average of $12,695 to break even
$20,000 Monthly Overhead
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Is AccuComfort™ Affordable?
System Sell = $12,695
• 5.9% Interest‑ $223/month
~ OR ~
• 48 Month, No Interest‑ $265 month
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What’s Your Story?
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American Standard A$$ETSeptember 23-26, 2014
"I can't say enough good things about the training ...even though it was 17 years ago I still use the techniques I learned. I have been consistent with $1.3 mil per year with the exception of last year which I sold $1.5 mil."Todd Howlett - AssociateThermal Flo, Inc.
"I have been selling in northern Utah for about 3 years now. Since going to The ACT Group classes consistently in the spring and fall I have doubled my sales every year; this year I should quadruple my sales with the practice and the tools that The ACT Group has given me. Thanks so much."Tony Bassett - Sales ConsultantRobert Love Inc.
"Sold a $12,000.00 system, nearest competitor was $7,500.00. Customers were overwhelmed with the possibility."Paul Freeman - Comfort ConsultantGR Freeman Heating and Cooling
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An AccuComfort™ Consumer Value Proposition Starts by Offering It