the advantage of distribution manufacturer retailer distributor economical timely effective

The advantage of distributionThe advantage of distribution

ManufacturerManufacturer

RetailerRetailer

DistributorDistributor

EconomicalEconomical

TimelyTimely

EffectiveEffective

Your Gro Group advantage…Your Gro Group advantage…

• The Advantage of DistributionThe Advantage of Distribution

• The Advantage of Distributor The Advantage of Distributor Regional Trade ShowsRegional Trade Shows

• The Advantage of AnnualThe Advantage of AnnualGro Group Kick-OffGro Group Kick-Off

• The Advantage of Gro Group The Advantage of Gro Group DistributorsDistributors


The Advantage of DistributionThe Advantage of Distribution

The ability to service regional marketsefficiently and economicallyThe ability to service regional marketsefficiently and economically


Efficient andEconomical DistributionEfficient andEconomical Distribution

Through a single distributor, a manufacturer reaches hundreds of retail accounts

Through a single distributor, a manufacturer reaches hundreds of retail accounts

• Distributors blanket a region in a timely fashion

– Nearly 500 salespeople

– Presenting products

– Writing orders

– Getting feedback

• Distributors blanket a region in a timely fashion

– Nearly 500 salespeople

– Presenting products

– Writing orders

– Getting feedback


A Single Distributor Reaches Hundreds of Retail AccountsA Single Distributor Reaches Hundreds of Retail Accounts


• Distributors can effectively introduce new products to independent retailers

• Distributors can effectively introduce new products to independent retailers




• Distributors know market conditions in their territories• Distributors know market conditions in their territories

• Distributor salespeople and support staff work regularly with their customers with merchandising and advertising programs

• Distributor salespeople and support staff work regularly with their customers with merchandising and advertising programs




• Distributors host regional trade shows

– Motivated buyers

– Showcase for products

– Orders

– Feedback

• Distributors host regional trade shows

– Motivated buyers

– Showcase for products

– Orders

– Feedback



Manufacturers ship in volume to the distributor’s warehouseManufacturers ship in volume to the distributor’s warehouse

• Improving regional product placement

• Preseason product availability

• In-season inventory management

• Improving regional product placement

• Preseason product availability

• In-season inventory management



Consolidated early ordersConsolidated early orders

• Fewer and larger shipments to distributors reduce:

– Order picking

– Packing costs

– Shipping costs

• Fewer and larger shipments to distributors reduce:

– Order picking

– Packing costs

– Shipping costs



Reduce administrative costs from receipt of order, through shipping, invoicing and statementsReduce administrative costs from receipt of order, through shipping, invoicing and statements

• Manufacturers reduce exposure to slow-pay, no-pay accounts by selling to established distributors

• Manufacturers reduce exposure to slow-pay, no-pay accounts by selling to established distributors



Reduce administrative costs from receipt of order, through shipping, invoicing and statementsReduce administrative costs from receipt of order, through shipping, invoicing and statements

RetailerRetailer

RetailerRetailer

Salespeople are trusted advisorsSalespeople are trusted advisors

A Single Source with Reasonable Minimums and On-Time DeliveryA Single Source with Reasonable Minimums and On-Time Delivery

Through a single source, a retailer selects

from hundreds of brands and

manufacturers

Through a single source, a retailer selects

from hundreds of brands and

manufacturers

RetailerRetailer


RetailerRetailer

• Through a single distributor, the retailer Through a single distributor, the retailer selects from thousands of the most regionally selects from thousands of the most regionally appropriate productsappropriate products– Represent hundreds of brands and manufacturersRepresent hundreds of brands and manufacturers

– Ordering through a single source is easy, minimums Ordering through a single source is easy, minimums reasonablereasonable

– Most efficient means of new product and category sourcingMost efficient means of new product and category sourcing


RetailerRetailer

• Regional Distributors have hundreds of Regional Distributors have hundreds of people in the field every day getting constant people in the field every day getting constant feedback and developing regional market feedback and developing regional market intelligenceintelligence


RetailerRetailer

• Distributors provide merchandising and Distributors provide merchandising and advertising programsadvertising programs– Tailored to regional trends and needsTailored to regional trends and needs

– Special event planning and supportSpecial event planning and support

• Distributors regional trade showsDistributors regional trade shows– Bring retailers and manufacturers together in a focused Bring retailers and manufacturers together in a focused

environmentenvironment

– Showcase new products, categories, and programsShowcase new products, categories, and programs


RetailerRetailer

• Distributors local warehousing…Distributors local warehousing…– Improves product placementImproves product placement

– Preseason product availabilityPreseason product availability

– In-season inventory managementIn-season inventory management

– Facilitates rapid order turnaroundFacilitates rapid order turnaround



• The Advantage of Annual The Advantage of Annual Gro Group Kick-OffGro Group Kick-Off



Gro Group Distributor Regional Trade ShowsGro Group Distributor

Regional Trade Shows

Direct contact between Manufacturer Partners and Direct contact between Manufacturer Partners and Independent RetailersIndependent Retailers

Gro Group Distributor Regional Trade Shows


• Manufacturer Partners enjoy direct exposure to Manufacturer Partners enjoy direct exposure to retailersretailers

• Retailers who attend can restock staple items, Retailers who attend can restock staple items, add new products, and reenergize their retail add new products, and reenergize their retail environmentenvironment



• Your Sales Opportunities– 23 Regional Distributor Trade Shows

– 30+ Trade show days

– 7,600+ Accounts attend

– 14,000+ Attendees

• Your Sales Opportunities– 23 Regional Distributor Trade Shows

– 30+ Trade show days

– 7,600+ Accounts attend

– 14,000+ Attendees

Annual Gro Group Kick-OffAnnual Gro Group Kick-Off


• The opportunity for invited Manufacturer Partners The opportunity for invited Manufacturer Partners to meet individually with key decision makers to meet individually with key decision makers from each of the Gro Group Distributorsfrom each of the Gro Group Distributors

– Review product linesReview product lines

– Discuss sales in each marketDiscuss sales in each market

– Develop Regional Marketing PlansDevelop Regional Marketing Plans

• The opportunity for invited Manufacturer Partners The opportunity for invited Manufacturer Partners to meet individually with key decision makers to meet individually with key decision makers from each of the Gro Group Distributorsfrom each of the Gro Group Distributors

– Review product linesReview product lines

– Discuss sales in each marketDiscuss sales in each market

– Develop Regional Marketing PlansDevelop Regional Marketing Plans


• Gro Group Distributors rely on this highly Gro Group Distributors rely on this highly efficient and productive format to begin their efficient and productive format to begin their review process for the following seasonreview process for the following season

• Independent survey calls this the Independent survey calls this the ##1 industry 1 industry selling eventselling event

• Gro Group Distributors rely on this highly Gro Group Distributors rely on this highly efficient and productive format to begin their efficient and productive format to begin their review process for the following seasonreview process for the following season

• Independent survey calls this the Independent survey calls this the ##1 industry 1 industry selling eventselling event

• The The ultimateultimate goal is an invitation to the goal is an invitation to the distributors’ regional trade showdistributors’ regional trade show

• The The ultimateultimate goal is an invitation to the goal is an invitation to the distributors’ regional trade showdistributors’ regional trade show

Who are theGro Group Distributors?

Who are theGro Group Distributors?

Gro Group Distributors service over 90% of the

independent lawn & garden retailers in the United States and Canada

Gro Group Distributors service over 90% of the

independent lawn & garden retailers in the United States and Canada

Gro Group DistributorsGro Group Distributors

• $1,000,000,000+ Annual Sales$1,000,000,000+ Annual Sales

• 15 Regional Distributors15 Regional Distributors

• 39 Distribution Centers39 Distribution Centers

• 26,000 Retail Locations26,000 Retail Locations

• 494 Professional Sales People494 Professional Sales People

• 1,854 Dedicated Employees1,854 Dedicated Employees

Combined, they represent:Combined, they represent:

Gro Group DistributorsGro Group Distributorsbrought together by

Gro Group Inc.since 1974

brought together by Gro Group Inc.

since 1974

the advantage of distribution manufacturer retailer distributor economical timely effective

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