OFFICERS

President Wayne Hunter

President Elect Tom Loury

VP/Marketing Charles Gordon

VP/Membership Howard Moon

Secretary Laura Bradford

Treasurer Linda Gygax

DIRECTORS David Liner Lifetime Director

ONE YEAR TWO YEAR Mike McKee Clint Jones

Hank Progar Gary Fisher

Phil Dolfi Adam Woods

Cathy Ranges Les Singleton

Visioning Committee Tom Loury, Chairman

Clint Jones Dave Liner

Nate Gilman Charles Gordon

Wayne Hunter Adam Woods

MARKETING COMMITTEE C. Gordon, Chairman 671-9292

Paul Joranlien 236-1010

Hank Progar 690-9574

Les Singleton 208-9582

Clint Jones 351-1163

Linda Gygax 425-1910

MEMBERSHIP COMMITTEE H. Moon, Chairman 427-5935

Mike McKee 368-1044

Linda Gygax 425-1910

Nate Gilman 629-6707

Adam Woods 427-3038

SCHOLARSHIP COMMITTEE Howard Moon 427-5935

Dr. Charles Simpson 732-2745

SPECIAL POSITIONS Newsletter Printed By:

The Copy Shoppe 351-1163

News. Typeset & Print:

Charles Gordon 671-9292

IMPORTANT NUMBERS HOT LINE 804-3700

WEB SITE

www.ocalabusinessleaders.com

Call to Order

Wayne Hunter

Invocation Given By

David Liner

& Pledge Led By

Wayne Hunter

67 In Attendance

March 31, 2010 * Volume 14 * Issue 12

The largest platform to display your business is the

FRONT PAGE OF GOOGLE.

Statistics:

Google is ranked as the #1 search engine.

83% of people use search engines to find products and services.

Most consumers do not go past the 1st page when searching. Within 8 seconds, a consumer begins deciding who they will do

business with.

What iShop Marion County can do for you – ON DE-

MAND ADVERTISING! We focus on grabbing your potential customers attention when

they are in the decision making state of mind!

Market Position.

1st page ranking on Google.

Position you 1 in 7 of local map.

We drive your business to the top.

Billboard Promotion.

Entice consumer action with an ad.

Simple & effective coupon / promotion.

Community Awareness.

One site with local promotions.

Cross exposure from other searches.

Update promotions in real time. No waiting.

iShop Marion County manages your position and ad so you can focus on running your

business.

What we have is SIMPLE. MANAGED. AFFORDABLE.

Call Teresa Hofacker – 352.553.7974

ALSO: TELL YOUR COLLEGUES AND OTHER BUSINESS OWNERS ABOUT US. IF

THEY SIGN UP FOR ANY OF OUR PACKAGES – WE WILL SEND YOU $50. BE

SURE TO TELL THEM WHO SENT YOU.

Increase Your Business Exposure with Our INTERNET STIMULUS!

Google Promotions Available NOW!

Check us out! www.ishopmarioncounty.com

Page 2

The Advisor

NETWORKING EVENTS

Yandle's Building Materials April, 15, 2010

5:00 PM to 7:00 PM

834 N. Magnolia Ave

Ocala, FL 34475

Contact:

Clark Yandle

(352) 732-4035

Gatorland Gang Tuesday, May 11, 2010

5:00 PM to 7:00 PM

Location TBD

Contacts:

Les Singleton

(352) 208-9582

ANNOUNCEMENTS

OBL BUSINESS

OBL Board Meeting

April 5th 2010 7:00AM Elks Lodge

OBL Marketing Meeting April 19, 2010

Holiday Inn Express Silver Springs 7:00

AM.

OBL Membership Meeting

April 26, 2010

7:00AM Holiday Inn Express

Silver Springs

Vision Committee TBA

Holiday Inn Express Silver Springs 7:00 AM

GUESTS

Come Advertise with Us Ocala Business Leaders, Inc.

We have Ad Space available in the

OBL Directory

Best Value for Your Money

Contact Clint Jones

Copy Shoppe

351-1163

"If you would lift me up you must be on

higher ground."

~Ralph Waldo Emerson~

"What comes from the heart, goes to the

heart."

~Samuel Taylor Coleridge~

"By perseverance the Snail reached the

Ark”

Want to Show Case your

Company for a

Networking Event?

Call Hank Progar

352-690-9574

Bill Stavola

iShop Marion County

P.O. Box 1984

Ocala, FL 34478

352-572-5056

Invited By; Teresa Hofacker

Matthew Norcross

T-Cellular

352-757-5536

John R. Myers

Integrity Home Inspections

1020 NE 45 St.

Ocala, FL 34479

352-812-5670

Invited By; David Liner

Scott Smith

Coastal Craftsmen\1406 SW 15th Ave.

Ocala, FL 34471

3532-369-1444

GUEST SPEAKER

April 14.

Bill DeFeo

“Another look at Networking”

Who Scratched the Sky? My 2-year-old watched out the window as

I was driving. Suddenly he got very upset,

saying "Oh, they are really gonna get now!

Oh, are they ever gonna get it now!" See-

ing nothing remarkable happening outside,

I asked my son, "Who's gonna get it?

What did they do?" Then, with all the seri-

ousness of a 2-year-old, and pointing to

the stream of vapor behind a plane in the

sky, he explained, "The guy driving

that plane up there! Look at that! He

scratched the sky, everywhere he goes --

and is God gonna ever be mad!"

-- Diane Dew, Milw., Wis.

Grow-a-Burger

My 3-year-old was sitting in the middle

seat of our van as we ran errands one

morning. "Mom, can we plant this when

we get home, and grow some hamburg-

ers?" I turned to see what had prompted

such an unusual question, and saw in his

tiny little outstretched hand, one single

sesame seed!

--Rebecca Cleary, Kingsland, GA

Do Unto Others

My children, Blake and Cindi, in grade

school, were running 'round and 'round

the house. Blake's long legs taking him on

a gallop of about 4 feet per stride, with

Cindi chasing him, half a dozen strides to

each one of his, scowling and screeching at

him. I called them in, sat them down on

the couch and proceeded to lecture them.

The lecture started out with the standard

Love-Thy-Sibling chapter and was ending

with the Do-Unto-Others- As-You-Would

- Have-Them-Do- Unto-You summation,

when Cindi exclaimed: "But Mother! He

already did-it-unto me!" -- Rose Mary All-

mendinger, Colorado Springs, Colo.

'Out of the Mouths of Babes'

Cute Things Kids Say ... and Parents Never

Will Forget!

Why Businesses Need To Be PCI Compliant By A Nutt

We all want to know that our financial information is protected when shopping at online and traditional businesses. Unfortunately,

many people have learned the hard way about fraud after they have lost thousands of dollars. Although businesses have taken a num-

ber of measures to improve their security, there are still many online shady individuals engaging in credit and debit card fraud. Online

criminals are constantly seeking new ways of gaining access to people’s financial and personal information. The financial cost of fraud is

massive.

Any business that accepts credit and debit card payment information should comply with the Payment Card Industry Data Security

Standards (PCI DSS). Businesses need to assure their customers that they are protected by complying with the PCI DSS.

Consumer confidence in how personal information is managed is one of the most critical elements required for a business' success.

Creating and fostering a good business reputation can take years, but destroying it can be instant. A multimillion-dollar business can be

irrevocably harmed by the loss of its reputation. With the creation of the Payment Card Industry Data Security Standard (PCI DSS),

the assistance that has been much needed has now been developed to secure the use of credit and debit cards. Businesses that process

and store customer credit and debit card data are now required legally to be PCI-compliant and to conduct business practices under a

strict set of rules. PCI compliancy has boosted confidence in spending by implementing twelve strict regulations that protect custom-

ers' personal and financial information from threats such as hackers, viruses, worms, Trojans and more.

PCI compliance covers a number of areas such as installing a firewall, including encryption during transmission of card data, implement-

ing regular updates of anti-virus software, and implementing computer maintenance and protocols, such as monitoring and testing the

networks in order to reduce security breaches.

Customers Know They Can Trust You

PCI compliance has provided consumers and businesses with the security and assurance to trust in carrying out business transactions

safely and securely online and in person. PCI DSS drastically reduces the risk of identity theft and fraud, thereby reducing customer

loss and profit loss.

Increased knowledge of the PCI system and the implemented safeguards and regulations, tells customers that the risk of having their

information stolen is significantly reduced. As well, the sizeable fines for non-compliance are a huge deterrent for one who fails to

maintain compliancy. Smart shoppers look for a secure site that is a PCI compliant company. Most people will not do business with an

unprotected company.

Because business today depends on electronic transactions and payment processing for the majority of their payments, PCI compliance

needs to be the highest priority. A business that fails to register for payment card identity compliancy will fall behind in an extremely

competitive business world.

With the expansion and constant development of the internet, consumers are now demanding high quality goods and services with a

minimum risk of fraud. Being PCI compliant allows a customer to feel confidant and secure about the purchases they make. Knowl-

edgeable and cautious shoppers look for security when shopping so it makes sense that a business becomes PCI compliant. The result

will be repeat customers and an increase in conversions which will lead to an increase in profits.

About the Author: As credit card fraud is increasing, businesses are becoming PCI compliant. In addition, SAS 70 Type II is practicing

audits on a regular basis, combined with Data Centres Canada, a high degree of security is being offered to customers so they may be

able to obtain a peace-of-mind to customers. Source: www.isnare.com

Coming Soon

To Show Case Your Business Charles Gordon V.P. OBL Marketing will be visiting OBL members once again to show their businesses to other OBL members.

We will call to schedule a day and time. Should take no more than one hour. We will take pictures for the newsletter so other OBL

members can see your business. If you have any questions call Charles Gordon at 352-671-9292

Ocala Business Leaders, Inc. PO BOX 2194

OCALA, FL 34478-2194

IMPORTANT

ADVERTISING INFO

FOR OBL MEMBERS

All members have the opportunity

to

advertise in the OBL Business Di-

rectory.

3000 to 4000 are distributed

throughout the area each quarter.

Members are billed every 3 months

for the Black & White ads as fol-

lows:

Business Card size - $20.00

Business Card size times 2 - $30.00

Business Card size times 3 - $40.00

Business Card size times 4 - $50.00

1/2 page - $75.00

Full page - $150.00

Your ad will continue to run until

you

notify the Treasurer that you would

like it to be discontinued.

The full color ads on the inside

covers

and on the back, must be paid up

front

for a year as follows:

1/4 page - $300.00

1/2 page - $600.00

Full page - $1200.00

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