the age of the iot & digital business
TRANSCRIPT
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THE AGE OF IOT & DIGITAL BUSINESS
H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.
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Boris Kraft Chief Visionary Officer & Co-founder
Magnolia International AG
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A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
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“Everything changes and nothing stands still.”—Heraclitus
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digital transformation
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digital transformation
customer experience
operational processes
business models
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“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website
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Innovation in surprising
places
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Why is it happening
now?
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? WWW
.css .html
.js
IoT
NET
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By NASA/Carla Cioffi
YOU ARE HERE
IOT PROVIDES THE ROCKET BOOSTERS
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IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia
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Things with sensors, connectivity & logic that communicate with you, others & among themselves.
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BY 2020, MORE THAN SEVEN BILLION PEOPLE AND BUSINESSES, AND AT LEAST 30 BILLION DEVICES, WILL BE CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
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Characteristics of the digital
transformation
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Disintermediation Dematerialization
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Disi
nter
med
iatio
n Dematerialization
Massive Disruption
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Legacy channels devalue
Movies
Music
TV
Radio
News
$5bn deflation ’00-‘07
… with <30 staff
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Self-service beats direct
service
Amazon
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Net sales revenue of Amazon
from 2004 -2014 (in billion U.S.
dollars)
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Self-service beats direct
service
Amazon
Travel
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Annual travel e-
commerce sales in the USA 2002 -2014 (in billion
U.S. dollars)
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Self-service beats direct
service
Amazon
TravelBanking
Insurance
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Access vs. Ownership
Streaming
SAAS
Sharing economy
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Sharing economy
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New business models
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DIGITAL BUSINESS IS ABOUT THE CREATION OF NEW BUSINESS DESIGNS BY BLURRING THE BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
(GARTNER)
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3 critical challenges for
businesses
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1. Do you have the right
people?
…and are they empowered
to act?
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2. Do you know what you want?
Can you know how to
get there?
Accelerated change
Time to market
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1876 vendors in martech
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3. Can you master digital experience?
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HOW DOES MAGNOLIA HELP?
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Infrastructure & services
Analytics Commerce IoT … ×1000s
Digital Business Platform
Audiences & channels
Mobile
WWW
App
IoT
…
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OPEN SUITE IS A STRATEGIC ENGINEERING-BASED APPROACH TO TURN CHALLENGE INTO OPPORTUNITY
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Prioritize adaptability, flexibility
& integration
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Beautiful experience / stock parts
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USE THIS APPROACH BY BUILDING STEP-BY-STEP ON A PLATFORM
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CONNECTORS
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APPS FRAMEWORK
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Beacon Management
App
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Location Management
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Coupon Management
App
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Open Suite Approach
Empower employees
ease of use
Agility
Unify digital infrastructure
Unify digital touchpoints
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A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE
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Summary
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QUESTIONS?twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com