MOBİLE AND SMART PHONE

PRESENTATİON

The Age Of The Smarter Phone Use

More and more peoples are starting to get information, news, organize online. That includes union members.

• More peoples have cell phones than computers• Desktop computer use : 58%• Laptop computer use: 46%• Cell phone, blackberry or Iphone: 83%

• Cell phones are being increasingly being used for communications purposes other than just making calls:• Send or receive email: Jan 2010: 29% | Dec 2007: 19%• Send or receive Instant Messages: Jan 2010: 31% | Dec 2007: 17%• Access the internet: Jan 2010: 32% | December 2007: 19%

Class / Age Divide Exists in Smart Phone Usage

Smart Phone Usage Is Growing Rapidly

Open Rates Are 90%+

• Email lists average open rates of 10%-25%• Mobile text messaging because

of the medium averages openrates higher than 90%+

• Mobile text messages are hard to ignore• Smart phone rely less on SMS

and more on traditional email, push notifications and apps.

Why It Works

• Action rates are higher• Embed call action into the text with a phone

number• Communicating with members while they’re

out, not when they’re checking email

Mobile And PC Go Hand In Hand

Resources

• App Developers

• Mobile Campainers

• Google

QUESTİONNARE ANALYSİS

1 .Sex

Male 62%Female 38%

2. How old are you?

11 to 13 21%13 to 15 37%15 to 18 43%

3. Do you own a smart phone?

Yes 67%No 33%

Less then 1 h

1 to 2 h

2-3 h

more then 3 h

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

4. How many hours per day do you spend using a smart

phone?

5. How often do you use your smart phone to do home-

work?

Every day 58%A few times per week 28%Not at all 14%

6. For what purposes do you use your smart phone the

most?

(Texting/social networks/making phone calls) 35%(Downloading games/music and other apps) 16%(Internet/emails/taking photos) 49%

7. I use my smart phone when I have nothing better to do.

Average 3,6 Average 3,28. I often use my smart phone for school.

Average 2,4 Average 2,6 9. Smart phones should not be allowed at school.

Average 2,8 Average 3,1

STUDENTS WITHOUT SMARTPHONES STUDENTS WITH SMARTPHONES

10. Smart phones are an importmant learning tool.

Average 2,7 Average 3,3

11. The use of smart phones by teenagers leads to their social disengagement.

Average 3,2 Average 3,5

STUDENTS WITHOUT SMARTPHONES STUDENTS WITH SMARTPHONES

9. Do you want to own a smartphone?

Yes 71%No 29%

5 (Other)

4 (I don't need it)

3 (I'm not so much into technology)

2 (Financial reasons)

1 (Parents don't approve it)

0% 5% 10% 15% 20% 25% 30% 35%

10. Why don't you already own a smartphone?