THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

The designs and material shown in this document are the property of SDA Partnership USA, Inc. and are not to be used or

disclosed, in whole or in part, except in accordance with a contract, license or agreement in writing with SDA Partnership

USA, Inc.

JLR Multi-brand Facility

Guidelines Document – January 2014

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

January 2014 Page 1 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

Contents

1.0 Exterior 1.1 Exterior Elements

2.0 Interior 2.1 Interior Elements

3.0 Floor Plan

4.0 Sample Board

January 2014 Page 2 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

1.0 Exterior 1.1 Exterior Elements

EXTERIOR ELEMENT

Jaguar Portico

General Contractor or Dealer’s Representative to provide the

Jaguar Portico as per the Design Intent Documents (DID).

Exterior Signage provided and installed by Signage Vendor of

Record.

EXTERIOR ELEMENT

Multi-brand Entry Statement

General Contractor or Dealer’s Representative to provide the

Multi-brand Entry Statement as per the Design Intent

Documents (DID). Exterior Signage provided and installed by

Signage Vendor of Record.

EXTERIOR ELEMENT

Land Rover Landmark Tower and Pitched Roof Element

General Contractor or Dealer’s Representative to provide the

Land Rover Landmark Tower and Pitched Roof Element as per

the Design Intent Documents (DID). Exterior Signage provided

and installed by Signage Vendor of Record.

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EXTERIOR ELEMENT

Land Rover Rock Articulation

Land Rover Rock Articulation provided and installed by ORDC and

Rock Articulation Vendor of Record. General Contractor or Dealer’s

representative to coordinate placement, requirements, and

dimensions with Vendor of Record. Provide natural landscaping

around feature display.

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January 2014 Page 3 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

EXTERIOR ELEMENT

Jaguar Portico

General Contractor or Dealer’s Representative to provide the

Jaguar Portico as per the Design Intent Documents (DID).

Exterior Signage provided and installed by Signage Vendor of

Record.

1.0 Exterior 1.1 Exterior Elements

EXTERIOR ELEMENT

Multi-brand Entry Statement

General Contractor or Dealer’s Representative to provide the

Multi-brand Entry Statement as per the Design Intent

Documents (DID). Exterior Signage provided and installed by

Signage Vendor of Record.

EXTERIOR ELEMENT

Land Rover Landmark Tower and Pitched Roof Element

General Contractor or Dealer’s Representative to provide the

Land Rover Landmark Tower and Pitched Roof Element as per

the Design Intent Documents (DID). Exterior Signage provided

and installed by Signage Vendor of Record.

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EXTERIOR ELEMENT

Jaguar Feature Display

Jaguar Feature Display provided by General Contractor or Dealer’s

Representative as per the Design Intent Documents. Provide natural

landscaping around feature display.

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January 2014 Page 4 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

2.0 Interior 2.1 Interior Elements

RETAIL ELEMENT

Jaguar Performance Centre Red Panel Wall Element

General Contractor and Dealer’s Representative to coordinate

critical dimensions and provide power and cable, and remote

DVD unit for specified plasma screen to be mounted directly on

wall. Retail Elements Vendor of Record will provide Red Panel.

Dealer’s Representative to coordinate with Audio/Visual Vendor

of Record and Retail Elements Vendor of Record. Retailer

provides A/V equipment and flat panel TV.

RETAIL ELEMENT

Jaguar Performance Center Graphic

Retail Elements Vendor of Record supplies Performance Center

graphic, stainless steel panels, and Jaguar Logo. General

Contractor or Dealer’s Representative (Architect or other) to

coordinate critical dimensions.

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RETAIL ELEMENT

Jaguar Large Format Office Graphic

Retail Elements Vendor of Record provides large format office

graphics.

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RETAIL ELEMENT

Jaguar Performance Center Tile Inlay

The Performance Center tile feature circular tile inlay and

accent tiles are provided by the Tile Supplier of Record.

General Contractor to install tiles and coordinate critical

dimensions with the supplier.

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RETAIL ELEMENT

Jaguar Graphics

Retail Elements Vendor provides large format fascia graphics.

General Contractor or Dealer’s Representative to coordinate

any critical dimensions. Graphics supplied by Retail Elements

vendor of record only.

2.0 Interior 2.1 Interior Elements

2.0 Interior 2.1 Interior Elements

January 2014 Page 5 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

RETAIL ELEMENT

Multi-brand Reception Desk/ Back Panel

Refer to Jaguar Land Rover for approved Vendor of Record.

Retail Elements Vendor of Record supplies desk and back

panel. General Contractor or Dealer’s Representative (Architect

or other) to coordinate critical dimensions and power/data

requirements with Vendor of Record.

2.0 Interior 2.1 Interior Elements

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RETAIL ELEMENT

Jaguar Quote Plaque

Retail Elements Vendor of Record provides etched stainless

steel Jaguar quote plaque.

RETAIL ELEMENT

Jaguar Cherry Wood Panels

Retail Elements Vendor of Record provides Cherry wood

panels. General Contractor or Dealer’s Representative to

provide lighting sconces. General Contractor or Dealer’s

Representative to coordinate any critical dimensions.

2.0 Interior 2.1 Interior Elements

2.0 Interior 2.1 Interior Elements

2.0 Interior 2.1 Interior Elements

January 2014 Page 6 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

RETAIL ELEMENT

Reception Back Panel

Refer to Jaguar Land Rover for approved Vendor of Record.

Retail Elements Vendor of Record supplies back panel and

Audio/Visual equipment. General Contractor or Dealer’s

Representative (Architect or other) to coordinate critical

dimensions and power/data requirements with Vendor of

Record.

RETAIL ELEMENT

Reception Desk

Retail Elements Vendor of Record to supply Reception Desk.

General Contractor or Dealer’s Representative to supply power

requirements. General Contractor or Dealer’s Representative to

coordinate with Retail Elements Vendor of Record critical

dimensions.

2.0 Interior 2.1 Interior Elements

RETAIL ELEMENT

Jaguar Quote

Retail Elements Vendor of Record to supply Jaguar Quote

Plaque. General Contractor or Dealer’s Representative to

coordinate cutout in wall for placement.

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January 2014 Page 7 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

RETAIL ELEMENT

Reception Back Panel

Refer to Jaguar Land Rover for approved Vendor of Record.

Retail Elements Vendor of Record supplies back panel.

Audio/Visual equipment supplied by Retailer. General

Contractor or Dealer’s Representative (Architect or other) to

coordinate critical dimensions and power/data requirements

with Vendor of Record.

RETAIL ELEMENT

Kid’s Play Graphic

London Bridge Kid’s Play graphic provided by Retail Elements

Vendor.

RETAIL ELEMENT

Hospitality Counter

General Contractor or Retail Elements vendor of record can

provide Hospitality Counter and elements. Signage and Graphic

by Retail Elements Vendor. Equipment by Retailer.

2.0 Interior 2.1 Interior Elements

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RETAIL ELEMENT

World Map

World Map graphic provided by Retail Elements Vendor.

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January 2014 Page 8 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

RETAIL ELEMENT

Jaguar Boutique (Collection) Display

Land Rover Boutique (Gear) Display

Retail Elements Vendor to provide Gear and Collection

displays.

RETAIL ELEMENT

Customer Workstations

Counter is by General Contractor or Retail Elements Vendor.

Graphic by Retail Elements Vendor. Equipment by Retailer.

RETAIL ELEMENT

Jaguar Boutique (Collection) Lockable Glass Display

Land Rover Boutique (Gear) Lockable Glass Display

Retail Elements Vendor to provide Gear and Collection

Displays

2.0 Interior 2.1 Interior Elements

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January 2014 Page 9 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

2.0 Interior 2.1 Interior Elements

RETAIL ELEMENT

Land Rover Artifacts

Artifacts Vendor of Record to provide approved artifact

vignettes. General Contractor and Dealer’s Representative to

coordinate any critical dimensions and requirements with

Artifacts Vendor of Record.

RETAIL ELEMENT

Land Rover Graphics

Retail Elements Vendor provides large format fascia graphics

and framed office graphics.

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3 RETAIL ELEMENT

Land Rover Artifact Shelf

Retailer’s General Contractor to provide fully finished Artifact

shelf. Retail Elements vendor to provide Honey Maple Trim

and Decorative Cables. General Contractor and Dealer’s

Representative to coordinate any critical dimensions and

requirements with Retail Elements Vendor of Record.

January 2014 Page 10 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

2.0 Interior 2.1 Interior Elements

RETAIL ELEMENT

Land Rover Compass

The Compass tile inset is available as 8’-0” dia. or 16’-0” dia.

and is provided by the Tile Supplier of Record. General

Contractor to install compass and coordinate critical dimensions

with the supplier. The intent of the compass is to be located in a

highly customer visible area without a vehicle being displayed

entirely on top of the compass. The Compass should also be

orientated true north.

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RETAIL ELEMENT

Land Rover Artifact Shelf

Retailer’s General Contractor to provide fully finished Artifact

shelf. Retail Elements vendor to provide Honey Maple Trim

and Decorative Cables. General Contractor and Dealer’s

Representative to coordinate any critical dimensions and

requirements with Retail Elements Vendor of Record.

RETAIL ELEMENT

Land Rover Artifacts

Artifacts Vendor of Record to provide approved artifact

vignettes. General Contractor and Dealer’s Representative to

coordinate any critical dimensions and requirements with

Artifacts Vendor of Record.

RETAIL ELEMENT

Land Rover Soffit Graphics

Retail Elements Vendor provides large format fascia graphics.

Retailer’s Representative or General Contractor to coordinate

any critical dimensions.

RETAIL ELEMENT

Land Rover Heritage Wall

Retail Elements Vendor of Record Ideal Image provides

graphic; General Contractor or Dealer’s Representative

coordinates cutout in wall for placement.

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January 2014 Page 11 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

3.0 Floor Plan

Overall Plan

January 2014 Page 12 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

3.0 Floor Plan

Enlarged Plan

January 2014 Page 13 of 14

THE ALLIANCE EVOLUTION: INTEGRATING ADVENTURE, LUXURY AND PERFORMANCE

4.0 Sample Board

Note: PDF is not accurate for color reference. Refer to actual sample board.

WC-5 Wallcovering Accent

EIFS-3 Jaguar Portico

T-1 Showroom Tile

WC-4 Wallcovering Accent

WC-1 Jaguar Wallcovering

WC-3 Neutral Wallcovering

C-1 Jaguar Carpet

EIFS-1 Multibrand EIFS

Rug-1 Area Rug

WD-1 Cherry Wood

ACM-2 Multibrand ACM

WD-4 Lounge Wood Floor

WD-2 Honey Stained Maple

CW-3 LR Bronze Mullions T-3, T-4 Entry Tile

January 2014 Page 14 of 14