lenge faced in attracting and retainingnurses, as the original Magnet study re-ported. This should be a good drawingcard for more practice settings to developthe environment and apply for Magnetstatus.

One disconcerting finding is the per-ception that there is not good supportfrom nursing management. Are we inneed of reintroducing more graduate pro-

grams for nurse leaders? What has hap-pened to strong management develop-ment programs at the graduate level?Have we sold out nursing administrationfor advanced practice programs? Admin-istration is a science and art, just as nurs-ing is, and people can’t use knowledgethey don’t have. Even in academia, lead-ership development is needed. Naturally,as Editor of Nursing Administration for

over 28 years, my concern is always nurs-ing administration, now and for the fu-ture.

If you want to order the 130 page finalstudy with full color graphic detailingwhat nurses say about the nursing short-age: order by phone: (800) 859-2091,Ext. 5 or NurseWeek/CE, 1156-C, AsterAve., Sunnyvale, CA. 94086. Cost$195.00 plus shipping $5.00 per copy. �

The American Academy of Nursing announces the 2002 Media Award Winners

The 2002 American Academy ofNursing Media Award winners were

announced at the academy’s inductionbanquet held November 2, 2002, in Na-ples, Florida. The role the media plays inenhancing the image of nurses and nurs-ing cannot be underestimated. The mediacommunicates and makes accessible nurs-ing’s key contributions to the generalpublic and to the evolution of health care.This year’s winners include:

● Johnson & Johnson: the Campaignfor Nursing’s FutureThe campaign’s “Dare to Care” televi-sion ad depicting culturally diverse reg

istered nurses providing healing care waspromoted during the 2002 WinterOlympics, educating a world-wide audi-ence as to what nurses do and encourag-ing them to join the nursing profession.

● Brain & Memory: Forever Young, aGuide to Life After 50In conjunction with the NBC TodayShow series “Forever Young: A Guide toLife After 50,” Graham McDougall andMolly Wagster were able to discuss theirfindings on the physiological changesthat can cause memory loss in olderadults and preventive methods achievedthrough cognitive stimulation.

● Disseminating Nursing Research tothe Public: Pre-operative FastingThis media campaign ensured wide dis-semination of the study, showcasednurses and nursing research, and in-creased the visibility of AJN as the offi-cial publication of the ANA.

Honorable Mention Awards● Borning Cry● Caring at the End of Life● Project Toolbox● Nursing: The Power to Make a Differ-

ence● Toolkit for Nursing Excellence at the

End of Life Transition (TNEEL). �

Correction

In the article “QIPMO: An Innovation to Improve Quality in Long-TermCare” by Marilyn Rantz, RN, PhD, FAAN, the term “medical doctors’ residentassessment data,” paragraph 4, page 265, in the November/December 2002issue, should read “Minimum Data Set (MDS) data.”

48 AAN Section VOLUME 51 • NUMBER 1 NURSING OUTLOOK