the americas 2
TRANSCRIPT
The America’s
The Americas vs. the World – How To Cash In On the Nearshore Phenomenon
The America’sWhat it is, What it could be, What it should be
"We consider that the nations of our region are our primary partners in the quest for solutions to problems that, in one way or another, affect us all," said Jaime Ravinet during a speech given at the Council of the AmericasMinister of Defense for Chile Urges Cooperation in the Americas
Survival & Success
A different ViewStrengths
Spanish Is not a handicap
English Is a plus
Filling a tremendous needHighlighting strengthsPerception
Fact or Fiction – Does it matter Control
Decisions, decisions, decisions
Onsite/Onshore/Nearshore/Offshore? YES – Partnerships
Vs. The World or With The World Promoted from above
The Government’s role – Reach Out Accentuate the positive, do not ignore the negative Advantages/Disadvantages
With whom, When, How do I know, Trust
Part of the President's vision is that the country needs to move from a labor-intensive model, such as that in the free trade manufacturing zones, to a knowledge-based economic model that is supported by technology. "We have high hopes that the Cyberpark will become the technological corridor of the Americas and that within 10 or 15 years It may represent the new paradigm of economic and social
development of the Dominican Republic," he said.
Image
Challenges Reassurance regarding the Quality of service Choose the right business partner – based on Trust & Mutual need Know the customer’s culture & business strategy before you knock on the
door Relationships with the customer or someone that knows them intimately
Cost Labor pool Political & Social instability
The perception The way to beat it.
WHOMphasiS, Microsoft, HP, IBM, ACS, Siemens, HelpDeskNow (HDN), thousands of others
WHATConsumer Technical SupportCustomer ServiceInbound/Outbound SalesBack Office just beginningVoice with some non-voice
WHEREAlmost every country has some presence
Costa Rica, Panama, Puerto Rico, Mexico, and
Who, What, Where WHY
WHYCostIncentivesStabilityTechnical InfrastructureSuccess of 1st PlayersRules of the Road
"If we can't do it for that cost in your country, neither can you.”
If you are missing any of the above Placement suffers (It is not good to be in second place)
Who, What, Where WHY
What I am hearing, what I have seen
Mexico US “friendly” culture Boarder Towns image change - Tijuana Bilingual human resources Large pool of skilled workers Hispanic population in U S 41.3 million COST
Brazil Large pool of skilled workers Strong telecommunication structure Excellent infrastructure Bilingual
Chile Numerous Government incentives Technologically developed market Relatively stable economy
“Chile has become Latin America's poster child for good corporate governance “
Argentina Highly educated population Good overall infrastructure Cordoba Bilingual
Jamaica Cost Bilingual – The irony
Puerto Rico Bilingual capabilities Technologically developed market US “friendly” culture COST
What I am hearing, what I have seen
Costa Rica Low wages Educated population Good News Bilingual India's Minister of State of Outer Subjects, Rao Inderjit
Singh, who said his country would donate $2 million to establish a Regional IT Training Center in Costa Rica.
El Salvador US “friendly” culture Government incentives US dollar as its currency Ernest Montalvo
Guatemala Silvia Martinez de Bonatti Publicity
Colombia Economic policy Democratic security strategy Ricardo Duran Publicity
Dominican Republic Very appealing lower wages Incentives Desire at all levels
Steps to take
Generate Qualified Leads With an International teamLook for business beyond the U.S.
Increase Market Awareness & Branding With the RIGHT partnerIndia is not your enemy but could make an
incredible partner
Steps to take
Enlist the assistance of your GovernmentsPolitically & FinanciallyFrom the top – Dominican Republic
ResultsShorter sales cyclesLarger OpportunitiesLower Cost of Sales Wins!
Venture Capital
What makes an investment appealing & long term successful relationship
Venture Capitalist/Angels Investors are looking for:
capitol growth revenue increases evidence that your business can deliver
continued growth over time, to provide a return on investment.
Developing the America’s Journey
E xpansive G lobal Service Solut ions