the anatomy of a winning presentation namd conference
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Tips for marketers on presenting a winning presentationTRANSCRIPT
The Anatomy of a Winning Presentation
Presented by: Christina Steed, SVP, Flowers Communications Group
National Alliance of Market Developers 60th Annual ConferenceApril 21, 2012
Introduction
• My Background• About Flowers Communications Group• Agency perspective on winning presentations
Agency Pitches and Presentations
PowerPoints
Handouts
Dynamic Visuals
Highlights Reel
Creativity
RFP response
Presenters
“Shock and Awe”or USP
Case Studies
Rehearsal
What works?
• Knowing the audience or get to know them• Creating visuals that captivate• Showcasing your strongest presenters• Becoming a great storyteller
Case Study: MillerCoors• Re‐pitched business up for review after 18 year relationship• Approach included:
• FIRE• FACTS• FUTURE
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MUES History
Launched program in 1999 under the Olde English “Making It Real Business Seminar Series
In 2002, the program was transitioned under the corporate brand and renamed the Miller Urban Entrepreneurs Series
In 2008, following the Joint Venture of Miller Brewing Company and Molson Coors, the program was re‐branded under MillerCoors and is now known as the MillerCoors Urban Entrepreneurs Series and Business Plan Competition
In 2009, keeping with the corporate sustainability practice, the program transitioned completely online.
Case study: Sears/K‐mart
• “Rekindling the romance”– New agency team lead– Brand experiencing turmoil– Demonstrating understanding, empathy and commitment to the business
ABC ABK
Desired Outcomes
• Move your audience to action• Showing you understand what they need and can deliver
• Delivering measurable results• Provide some fresh thinking and help them select the best idea
• More them, less you
Key Takeaways
• Do your research to get to know your prospect• Agency work is all about partnership• Surprise and excite but demonstrate how you can deliver measurable, impactful results
Insert photos
Q & A
Christina Steed, Senior Vice PresidentFlowers Communications GroupFCG Blog BLOOM flowerscomm.com/bloomTwitter: @ccsteed