the anticipatory cpa (accounting & finance professional) - aicpa edge conference
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The Anticipatory CPAHow to Get Ahead and Stay Ahead and shift from Reactive to Proactive
By: Tom Hood, CPA, CITP, CGMA@tomhood
Your Learning Journey
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The Anticipatory CPA
What generation are you?
What area of the Profession are you?
Over 85% are Millennials and about 15% Gen X
About 65% Practice in Public Practice, balance in Biz, NFP, and Gov’t
Top Challenges1. Not enough time2. Being reactive vs proactive3. Information overload4. Success and talent development5. Doing more with less
How Future Ready are you?
Future Ready is the capacity to be aware, predictive, and adaptive of emerging challenges, tech innovations, and trends and changes in business, population, and social environment.
Top Skills Needed1. Communication2. Inspiring and Motivating Others3. Strategic & Critical Thinking4. Anticipating and serving evolving needs5. Influencing and Persuading
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The Lookout Post
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Source: CPA.COM Insight into the CPA of the Future Study 2014
Only 8% of CPAs are Future Ready
Future Ready is the capacity to be aware, predictive, and
adaptive of emerging challenges, tech innovations, and trends and changes in business, population, and
social environment.
Gradual then Sudden
Gradual then Sudden
More Uber cars than yellow taxis on the road in NYC
AirBnB Rooms available surpasses Hilton & Marriott
'If the rate of change on the outside exceeds the rate of change on the inside, the end is near.’ – Jack Welch
Two of the world’s biggest oil and gas groups are set to deploy artificial intelligence software to do the work of back-office accountants and call-centre workers, in the latest sign that white- collar jobs could be under threat from the rise of smart machines.
Will your job be done by a machine?
Source: NPR Planet Money, May, 2015
In the next five years we will
TRANSFORM
How we market, sell , communicate, collaborate, innovate, and educate
– Dan Burrus
“You can’t stop the waves, but you can learn how to surf.” – Jon Kabat Zinn
Start by riding the hard trends…
Clients and Employers want CPAs to offer PROACTIVE advice and insights that are actionable about the future!
Five Steps to Get Started1. Focus on the Future2. Start with Certainty to
Find Opportunities3. Learn New Skills4. Protect the Core
Purpose & Values5. Collaboration &
Relationships are key
Why are windshields so much bigger?
CPAs are trusted advisors who help business and organizations shape their future. Combining insight with integrity they deliver value by:
• Communicating the total picture with clarity and objectivity;
• Translating complex information into critical knowledge;
• Anticipating and creating opportunities;
• Designing pathways that transform vision into reality.
Source: AICPA: CPA Horizons 2025 Report
V A L U E
Adding Insight for Action
Information
Wisdom
Knowledge
Data Capacity
Competence
Credibility
Source: CGMA & DIKW Pyramid
Start With Certainty & Find Opportunities
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Cloud computing trends
Source: Sage North America
of small businesses are demanding cloud-based computing
61%
Only 10% of CPAs using cloud to work with clients!
OPPORTUNITY Technology’s impact on firm service lines
• Efficiencies • Innovation
• Efficiencies • Innovation
• Transformative • Revenue Growth
New Opportunities Emerging
Dramatic Change
Audit Tax Accounting
services
Source: AICPA Spring Council 2015
EXERCISE your TurnIdentify one hard trend impacting your organization:
Regulatory – Technology - Demographic
Then one BIG opportunity related to it!EXAMPLE:
Demographics: 80 percent of the people in our field will be retiring since they are Baby Boomers
Focus on hiring more young, innovative people who will think out of the box. Create a process for the people who
are retiring to help the younger people by sharing their knowledge and successes as well as their failures.���
We Need New Skills…
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ANTICIPATION Strategic Thinking External Awareness Vision Con7nuous Learning Innova7on Crea7vity Problem Solving Priori7za7on Business Acumen Decisiveness Influencing/Persuading Emo7onal Intelligence Consensus Building Collabora7on Inspira7on Risk Management
Anticipation – The Critical Competency• Anticipating and reacting
to the nature and speed of change.
• Acting decisively without always having clear direction and certainty.
• Navigating through complexity, chaos, and confusion.
• Maintaining effectiveness despite constant surprises and a lack of predictability.
TrustIntegrityObjectivityExcellence Lifelong Learning
Protect the Core AND Stimulate Progress
When everything is changing, know what should not change…
The future is about relationships!
A Clarion Call to Get Out of Our Box(es)Leave me alone!
I spent thirty years building this box.
Top Five Barriers
1. Not enough time.2. Being reactive versus
proactive.3. Doing more with less.4. Information overload
(standards and regulations).
5. Managing change.
Getting started: The No. 1 AppSpend just one hour per week in the future…
“Those who initiate change will have a better opportunity to manage the
change that is inevitable.” - William Pollard
If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today
Tom Hood, CPA, CITP, CGMA
CPA Practice Adviser Accounting Hall of Fame Named the Second Most Influential in Accounting by Accounting Today Magazine 2013 Top 150 Influencer by Linked-In Top 25 Influencers in Learning & HR by HR Examiner Top 25 Public Accounting Thought Leaders by CPA Practice Adviser Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership & Generations
CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/
http://www.blionline.org/ao
www.burrus.com