the apple watch was made for china
TRANSCRIPT
The Apple WatchWas Made For China
Americans and ChineseThink Different
about Apple.
American consumers see Apple as a tech
companyImage Source: flickr/Yuri Samoilov
Chinese consumers see Apple as a luxury brand
Image Source: flickr/istolethetv
So when the Apple Watch showed up on the cover of Vogue China . . .
Nobody in China thought it was out of the ordinary.
But when former supermodel Christy Turlington showed up at the Apple “Spring Forward” event in March . . .
Image Source: Apple Keynote
People were like …“This is so embarrassing I want to die …” - The Verge
“We can’t help but feel her presence lacked any … relevance” - The Next Web
“What the huh???” - Twittersphere (in more colorful language)
Chinese consumers love Apple.
Image Source: Screenshot
Here’s what happened when Apple opened a store in
West Lake, China in January.
Image Source: Apple
Image Source: Apple Keynote
This guy bought 99 iPhones to propose to his girlfriend.
Image Source:qq.com
This guy bought 99 iPhones to propose to his girlfriend.
She said “no”. . .
Image Source:qq.com
Just look at the sales.
Apple Sales in Greater China
Q1 2012 Q1 2013 Q1 2015
$4.1 billion
$6.8 billion
$16.1 billion
Q1 2014
$9.5 billion
Apple designed a product with China in mind.
Image Source: Apple
It made a luxury watch.
China Luxury Watch Market
2004 2009 2014
$0.6 billion
$2.1 billion
$4.2 billion
It offers it in gold.
Image Source: Apple
Consumer Demand for Gold in China
2003 2008 2013
~200 tonnes
~400 tonnes
~1000 tonnes
And it designed a communication method Chinese consumers are
already familiar with.
Image Source: Apple
Image Source: Apple Keynote
The primary input for text on
smartphones in China is
handwritten characters
Chinese consumers really want the Apple Watch.
You can already buy knock-offs.Image Source: tmall.com
No other wearable has received the same counterfeit treatment.
Image Sources: Sony, Samsung, and Motorola
One man was even arrested for
selling drugs to finance his
Apple WatchImage Source: flickr/Victor
Not the wearable he was hoping for.
Image Source: flickr/Victor
One man was even arrested for
selling drugs to finance his
Apple Watch
And some customers simply cannot wait.
“Every day, there are so many people coming in to ask if we have the Apple Watch.”
- Apple Store employee in Shanghai
So, if you don’t understand the appeal of the Apple Watch . . .
So, if you don’t understand the appeal of the Apple Watch . . .
It wasn’t made for you.
It was made for the 27 million* people that bought an iPhone in China last quarter.
*That’s 36% of total iPhone sales
This $19 trillion industry could destroy the Internet
One bleeding-edge technology is about to put the World Wide Web to bed.
It could make early investors wildly rich.
Don't be too late to the party -- click here for one stock to own when the Web goes dark.