The AppLyst Story

THE COLLEGE APPLICATION APP

Contact: Solly Tamari, CEO. stamari@applyst.me. +972-54-6136911

Doron Graduates from East Brunswick

High School (2007) and Goes to

University of Maryland (UMD)

• During his Junior Year in High School he started applying to Colleges

• Doron Applied to 12 Universities…

In the U.S. This is a Big Problem

• Applications

• Request and

send grades

• Test scores

• Letters of

recommendation

• Essays

• Extracurricular

activities

• School visits

• Interviews

• Financial aid

forms

• Send final

transcript

Big Problem – Large Opportunity

• 5 Million students register to a U.S.

Undergraduate College every year

• It’s a long, complicated, stressful and

expensive process

• 1 out of 4 teenagers submitted

7 or more college applications.

Sources: United States Census Bureau 2012

CBS News – Latest Trends in College Admissions

Marketplace.org - Education

70%of Students want a Mobile App to Track Their College Application

(Survey by Cappex)

AppLyst Was Born:

The Mobile App

that “Manages and

Tracks your

College

Application”

Let’s see how it works…

The

“Tripit” of

College

Apps…

“Tripit” is a Trademark of Concur

So how

does

AppLyst

work?This is the main or

Home Screen,

where you can

navigate through the

application.

Next step – year you are in now

After filling in your

name and email,

select which year

you are in from the

dropdown menu.

This will determine

the Due Dates and

Push Notifications

Next step – chose a college

Now choose one or

more colleges that you

want to track.

In this case we chose

the University of

Maryland.

You can see some

initial information on the

college.

Next step –

get college

tasks &

deadlines

Once I hit “Start

Tracking my Progress”,

the app automatically

downloads all the

pertinent information for

the selected college,

including Due Dates

and other needed

information, and creates

My Tasks list..

Next step – create/edit tasks

I can create my own

tasks, or edit and

change existing tasks.

The “Description” also

gives me more

information. It also

syncs with my calendar

and sends Push

Notifications…

Final step – I’ve Been Accepted!

After I have successfully

completed all my

applications to my

selected colleges,

hopefully I will also get

the message:

YOU HAVE BEEN

ACCEPTED TO THE

COLLEGE OF YOUR

CHOICE.

AppLyst Summary

Knows the updated process

Has the updated deadlines

Provides alerts and push notifications

Stores your files and data

Shares with Family and Friends

Competitors How our solution is better

ApplyKit Early Stage – No mobile

Next Tier Education Available in Fall 2014

College Application Organizer No College information. You need to enter the data.

College Prowler No App. Helps select college. No Tasks

About.com No check list, No app, fairly general

SelectSmart They select colleges. No task tracking

Competitive landscape

NOTE: Only the top three are direct competitors. The three are new companies.

AppLyst business model

Freemium

Free – Up to 2 Colleges. Includes ads

Premium – Unlimited Colleges- $9.95

Premium – Family Plan - $15

Future –

Upsell to growing customer base

Monetize on Big Data

AppLyst only –

Financial projections(See Next Slide for $100M Sales)

So how do we get to

$100 million in sales?

We provide additional answers/services to our customers throughout their lives.

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Start a B

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Start a Flo

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Start a B

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Get D

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?

Age? 16-22 21-30 18-30 22-35 24-32 24-35 25-40 26-40 30-45 30-45 30-45 45-60

The TeamDoron Tamari

Mktg & Sales

Solly Tamari

Founder & CEO

Eric Shorr

CTO

Mike Telem

Advisor

Fifth Start-up, sold

two. One reached

$40M in Sales.

Previously CEO of

Omnitech, TPM,

Effective Education,

Business Equipment,

E-Z-Safe. PMP

Over 10 years of

Mobile and Web

programming &

R&D in the US

and Israel.

BS in

Engineering –

UC Merced.

Hands-on

Admissions,

Marketing and

Online Content

Development.

MA. BS in

Marketing &

Intl. Business.

VP & Co-

Founder of

Insightera. Sold

company to

Marketo. MBA

Ittai Artzi

Consultant -

Software Architect

Expert in information

Retrieval and Text

Mining. Former CIO

of Shabak (ISA).

B.A in mathematics

and natural science.

Current Status and What We Need

Received $50,000 pre-seed investment

Beta on Apple App Store

Seeking $500K for Development and Marketing

Time-to-Market: 4-6 Months from funding

Thank you for watching the AppLyst presentation

Solly Tamari

“It Takes a Lot of Sophistication to Create Simplicity”