the archetypture of time - the time of interaction

CyberEmpathy - Visual and Media Studies Academic Journal ISSUE 9 2014 Cyber Art ISSN 2299-906X

Source of Image: author’s archive

Andrzej Głowacki

The Archtypture of Time - The Time of Interaction


Andrzej Głowacki

The Archetypture of Time - the Time of Interaction

Abstract:

The Archetypture of Time aims to create the fully interactive book without resigning from the

traditional, paper medium, we all love about books. The book encourages the readers to the

active participation in a reading experience.

Andrzej Głowacki

Writer and designer, Editor-in-chief of

CyberEmpathy – Visual and Media Studies Academic

Journal. Director of Visual Communication and

Digital Art Institute. Professor at University of

Information Technology and Management in

Rzeszow, Poland and Academy of Fine Arts in

Krakow.


A book is a tool in one’s hand. Readers construct the new imaginative worlds through

reading. This process of constructive thinking is a first step to becoming an artist. I created

The Archetypture of Time to make reading experience even more creative experience. I

dedicated it to the nation of the creative individuals.

The book is written using a graphical language of QR-codes. I used them for purely literary

goals to make the readers become the co-creators of my book.

To get the content of the book the reader must scan the QR code using an app installed on the

mobile device (smartphone or tablet). The readers can actively participate in the reading

through writing the texts hidden in QR codes directly on the pages of the book according to

their wishes, and sending the graphics solutions through Facebook:

www.facebook.com/archetyptura

I calls this process "the text personalization". Every reader creates his own version of the

book to share it via Social Networks.


In parallel with the work on the creation of the book I began research on the perception of

this interactive literature, creating a method of the text personalization intended for use in

the workshop groups.

The method of the text personalization designed for workshop groups contains more phases

then the proposal for the individual reader. The basic framework contains: decoding,

handwriting, collecting the keywords, creating the mental maps. The method is

elastic. The basic framework can be expanded with more phases, ex: reading aloud,

illustrating, etc.

PHASE I: Decoding

The workshop participant decode the text, "saved" in the pages of the book “Archetypture of

time” in the form of QR codes, using the equipment. The decoded text appears to the

recipient in a raw, not designed, not included in the frame format of the book. The experience

of such a text is completely different than with a traditional book. The recipient collides with

a literary text through an interactive medium, accompanied by the anticipation and surprise.

Although the recipient to be able to read the text is "forced" to perform the decoding

operations, the process of reading the text takes place at this stage in a passive way. It is

therefore a pre-activation phase of the recipient - the reader.

Decoding Handwriting Capture Share

The proces of the text personalization for the individuals


PHASE II: Handwriting

The readers move to the stage of the active reading of the text. First, they make a handwritten

record of the whole text in a free and spontaneous way, using any means of the expression.

This step has intuitive character.

PHASE III: Collecting the key words

The recipients extract graphically the elements of the personalized texts, which seems to be

important for the understanding of the text. This step has the rational character. We can give

it the usable direction (when the users have to extract those elements of the personalized

texts, which seem to be important for the understanding of the text in the particular, earlier

given usable context - for example, for design, interpretational purposes, depending on the

field of science, in which the workshops are conducted – the Literary Studies, the Graphic

Design, the Philosophy, the Psychology, etc.).

PHASE IV: Creating the mental maps

Preparation of mental map is a very important part of the whole process. The participants

synthesize their thoughts and create the visual framework of their work.

PHASE V: Summary

The summary at the forum of the solutions obtained by each of the participants.

The framework of the active readership aims to influence multiple areas of human

brain: Visual Area (Sight, Image Recognition, Image Perception), Association Area (Short-

term memory, Equilibrium, Emotions), Wernicke's Area (Written and spoken language

comprehensions),Motor Function Area (Eye movement and orientation) and Higher Mental

Function (Concentration, Planning, Judgement, Emotional expression, Creativity,

Inhibition).


In literary terms “Archetypture of Time” is the work referring to the metaphors of

chaos, based on the hypertext references, fractal and nonlinear layouts, bringing the

discursive narration. This is a post-modern art book shaped by the digital solutions that

do not remove in the absolute way the "old medium", but modify it so that the

traditional perception is insufficient. The twilight of Gutenberg galaxy and the analog

recording does not mean in this case the final parting of the book. – Dr Grażyna

Pietruszewska-Kobiela from the Department of Theory of Literature, Jan Dlugosz

Academy in Czestochowa claims (2013).

However my research proves the text personalization method makes even the youngest

readers able to understand the deeper meaning of the words in spite of the difficult

literary form. The text personalization method can be a tool of mind development as it

helps to improve the cognition and the abstract thinking abilities.


Illustration 1 Aleksandra, student at Pedagogical University


Illustration 2 Tymek, 5 year old „Multiverse”


THE ARCHETYPTURE OF TIME - THE TIME OF INTERACTION / A. Głowacki.

CyberEmpathy: Visual Communication and New Media in Art, Science, Humanities, Design

and Technology.

ISSUE 9 2014/2015. Cyber Art.

ISSN 2299-906X. Kokazone.

Mode of access: Internet via World Wide Web: www.cyberempathy.com

http://www.cyberempathy.com/

the archetypture of time - the time of interaction

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