THE ARENAA PROJECT OF BAHRIA

TOWNPresented ByM. Omar Tariq

Badar Sultan QureshiShujaat Khan

INTRODUCTION• Inaugurated in April 2012.• Based on the vision of the founder of Bahria Town. • Pakistan’s first Gold Class Digital 3-D Cinema. • One of its unique kind of cinema of international

standards with “Gold Class” category. • Favorite hangout for the film buffs of twin cities and of

Bahria Town as well.

INTRODUCTION• Unique blend of the latest high-tech

equipment combined with serene luxury.• Arena has the seating capacity of 252 heads

at a time and has an addition of 2 V.I.P Boxes consisting of 6 Lay-z-Boy recliners each.

• It is not just a movie theater but a back to back entertainment facility of fun & games for the entire family. 

ARENA FEATURES• Seating Capacity 264• 2 VIP Box Offices with electronic sofa

recliners• Concession Area• BARCO Digital 3D Projector•  4-Way QSC Sound System• Restaurants• Shopping Arcade

SPONSORS

GENERAL INFORMATIONOwner• Malik RiazBoard of Directors• Bena Riaz• Ali RiazArchitects Of Arena• Ali Ishaq- Also the Head of Bahria PMO• Architects INC

GENERAL INFORMATIONConstruction Company• Bahria Construction CompanyCovered Area• Approximately 12 Canals• Started June 2010• Fish date June 2012• Budget approved: Rs. 20 crores

LAYOUT DESIGN

TECHNOLOGY

• World’s brightest BARCO projector. • A state of the art 7.1 channel 4-way QSC

digital audio systems. • Equipped with latest 3D technology.

BENCH MARK• The bench mark of arena was Cine-Gold that

is located in Mall of Lahore that was the first cinema project by Bahria town.

ORGANIZATION STRUCTURE

General Manager

Human Resource

Marketing Media Projec

tionAccou

ntsTheatr

e

PROJECT MANAGEMENT OFFICE• Bahria has established its own PMO to handle and

coordinate all the projects in all over Pakistan including establishment of new societies, malls, theme parks, individual projects and exporting technical expertise.

• Ali Ishaq was the head of PMO, project manager, and the architect of Arena.

• PM selected before making the project charter• PM had legitimate authority to determine, manage

and change the budget, resources and staff.

WHO SIGNED OFF THE PROJECT?

• MR. Sajid Ilays. (General Manager )• MR. Commodore Ilays. (V.P Bahria Town)• MR. Ali Riaz Malik (CEO Bahria Town)• MR. Malik Riaz (Owner of bahria town)

• Decide whether the project is a success or not. • What elements need to be added. • Responsible for signoff of the project.

STAKEHOLDERS OF ARENA• Malik Riaz (The owner of Bahria town)• Bahria Construction Company• Sajid Ilays (General manager of Arena)• Ali Ishaq (Architect and project manager of

Arena)• Bahria Community.

STAKEHOLDER ANALYSISPower/Interest:• Mr. Sajid Ilyas• Bahria Town CommunityPower/Influence• Mr. Malik Riaz• Mr. Ali Ishaq• Bina Riaz• Ali Riaz

TRIPLE CONSTRAINTS

Performing Arts

Theatre

Rs. 20 Crores

2 year

s

SCOPE STATEMENTObjectives• Provide the Bahria community a place of

entertainment through reviving performing arts.

But• Later on, with the consent of the BODs

and the stakeholders, it was decided that the building will be converted into the state-of-the-art 3D cinema.

SCOPE STATEMENT• The reasons that were considered to scope

creep were:• Community Demand• Time to break-even• Revenue generation• Differentiation

WORK BREAKDOWN STRUCTURE

The Building

Exterior

Masonry Work

Finishing

Interior

Electrical

Plumbing

Decorations

Foundation

Excavation

Steel Erection

DELIVERABLES• Site clearance• Excavation• Sand cushion• Laying PCC• Fixing reinforcement for foundation• Fixing form work• Laying concrete in foundation• Foundation up to plinth beam• Fixing reinforcement for Plinth• Form work for plinth• laying concrete in plinth• fixing reinforcement for column• Fixing formwork for column

DELIVERABLES• Concreting for column • Tie beam • Brickwork • Fixing of doors • Column reinforcement • Concreting for column • Tie beam • Brick work • Fixing doors • Reinforcement for folded plate slab• Form work for folded plate slab inside• Concreting for folded plate slab

DELIVERABLES• Column reinforcement • concreting for column • Brick work up • Column reinforcement• Beam at roof• shuttering & reinforcement for slab• RCC Slab• Brick work up to roof level• Acoustic paneling• HVAC ducting• Electric wiring and fixing lights• False ceiling in arena

DELIVERABLES• F&S in arena• Fixing the screen• Fixing the seats• Fixing the Projectors• Laying carpets in arena• Final finishing works• Handing over to client

QUALITY CHECKS• Bahria town has its own QC department.• Government certification and

licensing(Censor Board).• Distribution rights.

CORRECTIVE OR PREVENTIVE ACTIONS• The project manager of Arena focused on taking

preventive actions so that there is less problems to solve.• He took preventive action in terms of:• Material (steel, cement, bricks, labor)• Equipment Acquisition• Electricity

GOVERNMENT INFLUENCE• Government of Pakistan has a proper check and balance

on Arena from checking their license to tax payment to film censor certification.

• Chaudhry Nisar, the interior minister, member of Pakistan Muslim League Nawaz has a personal issues with Mr. Malik Riaz , so he on and off creates problems for Bahria town projects from time to time.

PROBLEMS FACED BY ARENALess revenue• as they can play only one movie at time.

Seating arrangement• designed as a theater with one hall and 250

seats which was later turned into a cinema, makes the first row very uncomfortable as the screen is just on the head.

Single screen • creates problem in adjusting the movie

timings.

FUTURE PLANS• Extension of hall• Up-gradation of equipment

 CONCLUSION- SUCCESS• Cinema is the one of the medium of

entertainment in the world.• Arena is one of the best cinemas that are

providing healthy entertainment.• Arena is not only providing cinema facilities but

also deals with exclusive corporate event.• Mobilink, Telenor, and Ufone are the major

corporate clients of Arena.• This all shows that if the project is done in

a proper manner it can lead to a great success just like “ARENA”