the armstrong lie
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
The Armstrong Lie (SPC) Street, Online Marketing and Social Media Campaign
DMA: Los Angeles, New York City Project Manager: Sean Bello [email protected]
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Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Street Marketing Campus Circle utliized its street team to distribute flyers and poster various
areas of Los Angeles and NYC to promote the film.
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The Armstrong Lie Campaign Recap
Banner Ad – 228,000, 1,277 clicks • Trailer - 139 page views Dedicated Email– 24K+ sent, Opens – 2,733, Clicks – 359
Newsletter Banner Ad 4X – 24K+ emails, 2,840 page views, 45 clicks Sweepstakes – 716 page views, 355 entries
Social Media - CC related channels: Facebook – 6,485 Twitter- 3,029 Online Content – 437 page views • Online Calendar - 166 page views
The Armstrong Lie Related Page Views – 7,031 Total Clicks – 1,639
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Poster and Flyering in L.A. #1
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Poster and Flyering in L.A. #2
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Poster and Flyering in L.A. #3
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Poster and Flyering in L.A. #4
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Poster and Flyering in L.A. #5
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Poster and Flyering in L.A. #6
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Poster and Flyering in L.A. #7
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Poster and Flyering in L.A. #8
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Poster and Flyering in L.A. #9
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Poster and Flyering in L.A. #10
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Poster and Flyering in NYC #1
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Poster and Flyering in NYC #2
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Poster and Flyering in NYC #3
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Poster and Flyering in NYC #4
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Poster and Flyering in NYC #5
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Poster and Flyering in NYC #6
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Poster and Flyering in NYC #7
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Poster and Flyering in NYC #8
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Poster and Flyering in NYC #9
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Poster and Flyering in NYC #10
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Poster and Flyering in NYC #11
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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 228,000. Clicks – 1,277.
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Dedicated Email
Delivered – 24,024 Opened – 2,733
Clicks – 359
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Online Content
Page Views – 437 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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Campus Circle
Newsletter Emails – 24,404 Opens – 2,840
Clicks – 49
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Online Calendar
Post
Page Views – 166 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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Film Trailer
Page Views – 139 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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Sweepstakes Page Views – 716
Entries – 355 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
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Sweepstakes - Age
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Sweepstakes - Ethnicity
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Sweepstakes - Gender
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Sweepstakes - Status
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Social Media Posts Facebook – 6,485 likes Twitter – 3,038 followers
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Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,038 followers
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Social Media Posts #3 Facebook – 6,485 likes Twitter – 3,038 followers