http://www.nuttytimes.com/everyone-has-a-story-to-tell/!

Leveraging  Storytelling  and  Social  Media  to  Connect  with  Donors  

¡  The  Art  of  Fundraising  through  Storytelling  ¡  The  Science  of  Social  Fundraising  ¡  Online  Tools  that  Help  You  Better  Connect  with  Donors  

Tying traditional strategy and new tools together

http://www.flickr.com/photos/kristofclaes/5022611195/sizes/l/in/photostream/!

http://dianamurdock.wordpress.com/tag/hugging/

http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

¡  The  internet  is  a  connection  machine    

¡  Social  media  is  a  natural  progression  

¡  Gives  ordinary  people  a  voice  to  express  themselves  and  tell  their  story   http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

http://www.flickr.com/photos/49503019876@N01/1659321885/#

http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

Your  Nonprofit  

Your  Supporter  

Friend,  Family,  Colleague  

I care about you so I’ll help!

I care about this important

cause!

52%    larger  donations  

10x    higher  response  rate  

Source: 2012 Online Giving Study by Network For Good

When  asked  by  friends  or  family  vs.  nonprofit:  

Art  tells  a  story  

What  stories  

will  you  see?  

What  stories  will  you  tell?  

¡  Student  Clubs  ¡  PTA/PTO    ¡  Classrooms  ¡  Budget  shortfalls  in  schools  

¡  Creative  projects  that  need  funding  

¡  After-­‐school  enrichment  programs  

¡  And  much  more…  

Friendship

Self-Portrait

Anti-Bullying

Endangered Species

Cultural Diversity

My Heroes

Recycling/ Environment

¡  Engage  your  students  to  share  their  story  and  passion  

¡  Use  technology  and  social  media  to  help  you  do  more  with  less  

¡  Make  the  connection,  discover  what  inspires  donors    

http://www.flickr.com/photos/73645804@N00/4759535970/

       Questions?  Ideas?  Suggestions?  Let’s  Discuss!  

Taline  Levonian  –  Artsy  Good  www.artsygood.com  taline@artsygood.com  

Facebook/artsygood Twitter: @artsygood

LinkedIn: Artsy Good