the art of brand storytelling

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  • The art of

    By Vista Public Relations

    Telling Brand Stories

  • WHAT IS ABRANDSTORY?

    Whenyouconnectwithyourtargetaudienceand

    engageonadeeperlevelitwillencouragethem

    tochooseyourproducts.

    Allcontentthatiscreatedbyabrandwill

    builditsstory.Thetoneyoutakeinyour

    releases,thestylingofyourphotography.

    Theimageyouprojectacrosssocialmedia,

    italltellsthestoryofyourbrand.

  • ONLINETelling brand stories

    CREATES A LEGACY THAT WILL DRIVE SALES

  • 93%ofbuyingcyclesstartwitha

    search

    online

  • 9 IN 10 44%INFLUENCEDTO

    PURCHASEBYTHEIRSOCIALNETWORK

    SHAREPURCHASEINFOONLINE

    25%SEARCHSOCIALFOR

    INSPIRATION

    influence

  • Thebusinessbrandstoriesyoucreateoutsideofyourproductportfoliowillstandyouapart.Theywillreflectyourvaluesandambitionmorevividlyandmakeconsumersmorelikelytopurchase.

    Businessbrandstorieshaveneverbeenmorepertinentthanwithtoday'sconnected,discerning

    modernfamily.

    connecting

  • Morelikelytoconnectwithbrandsthatreflecttherealityofparenthood.

    Valueindividuality,self-expressionand

    sustainability,overwealth.Favour

    accessnotownership.

    Time,honesty,authenticity,wellness,

    individualityarescarcetothem.

  • Youneedateamthatunderstandsyourethos,ethicsandvisionandtheconsumerclimate.

    W E A R E T H E M A S T E RS T O R Y T E L L E R S

    Therightagencywillbuildalastinglegacyofcontent

    andconnectionsforyourbrand.Theywillbring

    consumerstowardyourproductportfolioandwill

    findtherightinfluencerstopromoteyourproductsto

    yourtargetaudience.

    THE ROLEOF PR

  • Whodotheytrust?Whatdothey

    believe?

    Yourstoriesmustberelevanttoyourvaluesandvision.

    Begenuine,fun,provocative.And

    memorable.

    Building Brand Stories

    Vista's Golden Rules Know your audience.

    Know your brand.

    Be authentic.

  • KNOWLEDGEWehavewonPR

    industryawardsforour

    consumerbrandbuilding

    campaigns.Wehavea

    proventrackrecordand

    areasafepairofhands.

    NETWORKSEXPERIENCE

    Wefocusonyourtarget

    audience.Weknow

    whattheywant,what

    theythink,who

    influencesthemandhow

    theyconnect.Weinvest

    inthisknowledgeandin

    yourmarketplace.

    Werunanetworkof

    familieswhodeliver

    insights.Weconnectour

    clientswithlike-minded

    businessestoreachnew,

    engagedaudiences..Our

    businessnetworkenables

    ustoprovidebestpractice

    consultancytoour

    clients.

    Why trust

    Vista PRto tell your brand stories?

  • JanePavia-Davis:jpd@thevistavillage.com;01295369182

    www.thevistavillage.com

    Followourstoryon:

    Instagram:thevistavillage

    Facebook:TheVistaVillage

    Twitter:VistaMums

    Readourstoryat

    https://www.facebook.com/VistaPR/