the art of engaging faculty to increase yield
DESCRIPTION
December 7, 2012 Why do you even want to have faculty involved in recruiting? Some say it’s like herding cats. But the fact is we’ve seen first hand how faculty can increase yield rates. Learn: - Why you want faculty involved - How to gain support from administration - How to foster relations with faculty members - Examples of how best to engage faculty in the recruiting processTRANSCRIPT
The Art of Engaging Faculty to Increase Yield
The Art of Engaging Faculty to Increase Yield
Presented by Dana Evans Senior Consultant December 7th, 2012
The Art of Engaging Faculty to Increase Yield The Art of Engaging Faculty to Increase Yield The Art of Engaging Faculty to Increase Yield The Art of Engaging Faculty to Increase Yield
The Art of Engaging Faculty to Increase Yield
Working with Faculty
The Art of Engaging Faculty to Increase Yield
59.6% 57.7% 43.3%
Presentations from faculty or students during campus visits "
Email messages from program faculty "
Videos of faculty or current students "Data provided by Noel-Levitz e-expectations
survey
The Art of Engaging Faculty to Increase Yield
Yes
No
Do you consider the involvement of your faculty in recruiting and yield activities successful?
The Art of Engaging Faculty to Increase Yield
...they need to be involved.
Faculty know...
The Art of Engaging Faculty to Increase Yield
How do we get faculty onboard?
The Art of Engaging Faculty to Increase Yield
Establish allies and build a team.
Garner administrative support.
The Art of Engaging Faculty to Increase Yield
Its to everyone's advantage.
The Art of Engaging Faculty to Increase Yield
What’s in it for me.
WIIFM
The Art of Engaging Faculty to Increase Yield
! Partner with faculty in under-enrolled areas
! Identify those eager to participate
! Ask involved students which faculty would be good
recruiters
! Participate in new faculty orientation
! Create a culture of faculty involvement in recruiting
Under-enrolled Areas Low Hanging Fruit
The Art of Engaging Faculty to Increase Yield
! Ask for small time commitments
! Focus on admitted students rather than inquiries
! Prospects have other choices - engage direct
contact
Enrolled To Capacity
The Art of Engaging Faculty to Increase Yield
! Provide feedback
! Share evaluations
! Track applicant rates
! Involve faculty in scholarship interviews
Other Academic Areas
The Art of Engaging Faculty to Increase Yield
It’s to everyone’s advantage.
The Art of Engaging Faculty to Increase Yield
Engaging Faculty
The Art of Engaging Faculty to Increase Yield
! Participate in on-campus programming
! Involve them in scholarship interviews
! Arrange for meetings with daily visitors
! Email prospective students
The Art of Engaging Faculty to Increase Yield
! Encourage visits to high schools and community
colleges
! Feature faculty on the web and social media
! Display faculty publications and recognitions in
Admissions
The Art of Engaging Faculty to Increase Yield
! Utilize their skill sets – design, marketing, writing ! Provide business cards ! Events/workshops for high achieving high school students
The Art of Engaging Faculty to Increase Yield
Engaging Faculty ! Be Appreciative
• Create incentives • Communicate and share successes • Utilize faculty orientation sessions
The Art of Engaging Faculty to Increase Yield
The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime.
~Babe Ruth
The Art of Engaging Faculty to Increase Yield
Thank you psandl.com
Dana Evans Senior Consultant [email protected] 336.655.2137
Janet Sieff Business Development
[email protected] 412.904.3133