the art of engaging members and consumers with
DESCRIPTION
Presentation given at National Association of Realtors Association Executives Institute Conference in Quebec City. April 16 - 20, 2010. Slides loose a lot without the verbiage behind them!TRANSCRIPT
THE ART OF ENGAGING MEMBERS AND CONSUMERS
WITH TECHNOLOGY
Jay ThompsonBroker / Owner Thompson’s Realty
PhoenixRealEstateGuy.com @PhxREguy
Tools for Engagement
Blogs Facebook Pages Twitter Email
Blogs Advantages
Detailed information Interaction through comments Inexpensive hard dollar cost Wide reach
Blogs Disadvantages
Time Legal concerns Building awareness
Facebook Pages Advantages
Relatively widespread reach Multiple admins appear as one Easy to update
Facebook Pages Disadvantages
Can get spammy Tends to be one-way Individual admins appear as one Building awareness
Twitter Advantages
Zero hard dollar cost Hip and trendy Drive awareness to other things One person can manage
Twitter Disadvantages
Limited scope & reach Very short messages Building awareness
Email Advantages
Instant deployment Flexible message length Universal use
Email Disadvantages
Can’t reach consumers Difficult to measure Gets lost in the noise One-way communication
Resources
Wordpress.org Association Blogs
VARBuzz.com Blog.AAROnline.com
Facebook.com AreWeConnected.com
Twitter.com TweetDeck.com Hootsuite.com
MailChimp.com, ConstantContact.com