the art of innovation dari guy kawasaki
TRANSCRIPT
MEANINGMAKE1
.
Company MeaningComputersInformationCommerce
Video
MANTRAMAKE2
.
The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
Company Mantra
“Healthy fast food”
“Authentic athletic performance”
“Peace of mind”
TO THE NEXTJUMP
CURVE
3.
1.0HARVEST
ICE
FACTORY
2.0ICE
FRIDGE
3.0ICE
4.
the DICEEROLL
DEEPFanning, Reef
INTELLIGENTMyKey(Ford)
COMPLETELS, Lexus
EMPOWERINGAir (Apple)
ElegantEames Lounger (Herman Miller)
BE CRAPPY
DON’TWORRY
5.
100 FLOWERSLET
BLOSSOM
6.
7.
PEOPLEPOLARIZE
8.
BABY, CHURNCHURN
THYSELFNICHE9
.
Value
Unique
Value
Unique
Value
Unique
10. PERFECTYOUR PITCH
CUSTOMIZE YOUR INTRO
FOLLOW
RULE10 20 30
10 slides
20 min
30 point font
This is 20 pointsThis is 14 pointsThis is 12 points
THE BOZOS GRINDDON’T LET
YOU DOWN
11.
I think there is a world market for maybe five computers.
Thomas WatsonChairman, IBM1943
This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.
Western Union internal memo1876
There is no reason why anyone would want a computer in their home.
Ken OlsenFounder, Digital Equipment Corp.1977
