the art of personal branding
TRANSCRIPT
The Art of Personal Branding
Steve Conant MS, HFS, CSCS
Laboratory Specialist,Department of Human
PhysiologyAdjunct Professor of
MIS, School of Business
Introduction
• Bachelor of Science - Exercise Science• Master of Science - Exercise Physiology• President Elect – American College of Sports
Medicine Northwest
A brand is an identity
• Ranching• Name, term, design, symbol or any other
feature that identifies your good or service as unique.
• Branding in business refers to the development of any or all of these to create a connection to your customers.
Develop your brand• Identify your personal mission statement.• Have a resume now & keep it current recent with
stepping stone & accomplishments. If you have few, seek them out.
• Workshop your elevator speech with friends(<30 seconds who you are, what you do/can do
and where you want to go)• Cultivate references
Accountability & PerformanceSpeak to potential references at least 1- month
before deadline.
Develop your brand
• Quickly identify interesting professional organizations.
• Exploit online resources to supplement your education.
• Create your own wealth of knowledge on the Internet.
You are who you say you are
• “Preach the gospel always, when necessary use words.” – Francis of Assisi
• “Practice and all is coming.” – Pattabhi Jois
Make a commitment to set goals and recognize your accomplishments and shortcomings equally.
Progression into a rich identity• Email address - not a school address and not your
current business email• LinkedIn *• Visual CV *• Professional Twitter• Facebook page, not profile• G+ as a fresh start in the SM realm• Create a profile on job seeker websites.• Video Resume• Website (The real sandbox)
Video Resume
• Tips for creating a video resume
Video Resume
• Xtranormal• YouTube
Can be uploaded to CareerBuilder, Jobster and My Workster
Professional Website
• Blog (simple web presence)Word PressBlogger
• WYSIWYG EditorsSnappages.com
• Learn to codehttp://www.w3schools.com/
Professional Website
Google I/O @ GU
Social Media & Technology
• MBIS 489• Thursday evening 6:00pm to 8:30pm