the art of promoting your ios app
DESCRIPTION
Building apps can be hard but marketing is even more difficult and increasingly expensive challenge. That's why I'll try to focus on often overlooked and cost effective tips for success on the App Store (including some methods actually being used by Listonic).TRANSCRIPT
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The art of promoting your iOS app
Filip MiłoszewskiListonic.com
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App Store – 1 300 000+
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Makeremarkable
apps!@marco
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Pre launch
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Cheap / Low value / High volume
High value / Consistent volume
Networks
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Top Charts
LTV > CPI
Clear target
Networks
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Facebook's mobile ad revenue accounts for more than 59% of
its overall ad revenue ($1.3bn in mobile advertising revenue)
350 million app installs to date
Used by more than 60% of the top grossing apps
Facebook Mobile App Installs Ads
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Analytics + Tracking Installs
Onboarding links
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ASO
According to Forrester, 63% of apps are discovered through app store searches.
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ASO Cheat Sheet
bit.ly/aso-cheat-sheet
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Testing icons
+ screenshots
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ReviewsRead and Act on your Reviews
"My friends who use Facebook for iPhone"
Choose your moment
5 reviews minimum
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Prompting for App Reviews
More -> http://dancounsell.com/articles/prompting-for-app-reviews
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What’s new„If you like Castro, please take the time to give us a nice review: it really helps.” Castro
„We don't feel comfortable interrupting your game experience to ask for reviews, but if you are feeling generous with your time please take a moment and let us know what you think of the game ^__^” Threes
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App localizaton
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Localizaton keywords
Keywords Localized In Spanish Will Be Indexed In The US Store (50%
of the time)
App Store Search SuggestGoogle Adwords Keyword Tool
(GKWT)Xyo.net, SensorTower
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Don’t forget
Smart app banners
App size under 100MB
Great video
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Really Great Video
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“If your product doesn’t have a compelling story that is easy for people who use it
to explain to people who don’t, your growth will
stall.”
Josh Elman (Twitter)
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Case Listonic
Make most of
your groceri
es
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Thank youFilip Mił[email protected]@milof