the art of the global gateway
DESCRIPTION
Using technology and design to create more discoverable local websitesTRANSCRIPT
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Select Country, Select Brand
Using technology and design to create more discoverable local websites
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Why You Need a Global Gateway Strategy
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You can’t control who lands on your home page
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2005" 2006" 2007" 2008" 2010" 2011" 2012" 2013"
Average'Number'of'Languages'
The leading global brands support, on average, 28 languages.
You will continue to add localized websites
1"
5"
21"
32"
0"
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2010" 2011" 2012" 2013"
High%Speed:+Twi.er+Language+Growth+
31# 32#36#
38# 39#
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5#
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2008# 2010# 2011# 2012# 2013#
Slow%and%Steady:%VW%Language%Growth%
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Country Codes
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If you can, use country codes
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Country codes and search
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Be prepared for Internationalized Domain Names (IDNs)
New gTLDs: • онлайн – Russian
for "Online" • сайт – Russian for
"Web site" • 游� – Chinese for
"Game"
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The Global Gateway
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Icons speak louder than words
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The globe icon is best
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What’s wrong with this gateway?
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The universal gateway
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Technical Solutions
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Geolocation
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Geolocation
Of the 150 websites reviewed, 61 use geolocation specifically for navigation.
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Language Negotiation (Detection)
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Don’t Forget...
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Wave flags with care
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Please keep it simple
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Don’t play favorites
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Or favourites.
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Make the gateway a priority
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And keep it that way
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Think beyond your website
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Developing a global gateway strategy
• Do you have global buy-in? • Yes, your .com traffic may decrease.
• Can you support ccTLDs? • How many localized websites are
available now and in the future? • Will you honor user intent?
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John Yunker email [email protected] website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker !Please keep in touch!
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The 2014Web Globalization
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Byte Level Research
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