the art of the media interview

19

Upload: metis-communications

Post on 23-Aug-2014

3.592 views

Category:

Presentations & Public Speaking


14 download

DESCRIPTION

While speaking with the media can be daunting, it is an invaluable way to share your knowledge and expertise across your industry. Follow these tips and in no time, you'll be ready to position yourself (and your company) as an expert source for future stories.

TRANSCRIPT

Page 1: The Art of the Media Interview
Page 2: The Art of the Media Interview

Why speak with the media?

Page 3: The Art of the Media Interview
Page 4: The Art of the Media Interview

What is a media interview?

Page 5: The Art of the Media Interview

A media interview is a call or meeting with a reporter or editor for print,

online, radio or television news. These calls can focus on a range of topics,

including company strategy, industry trends or topics that the reporter is

covering.

Most reporters are looking for information that no one else has published, so it pays to do your

homework.

Page 6: The Art of the Media Interview

Understand your audience.Research the reporter.Prepare to discuss your story.Gather supporting elements.

Page 7: The Art of the Media Interview
Page 8: The Art of the Media Interview
Page 9: The Art of the Media Interview

Know your message.

Stick with two or three key talking

points. Stay concise.

Page 10: The Art of the Media Interview
Page 11: The Art of the Media Interview

.

Page 12: The Art of the Media Interview

On or off the record, be cautious of what you tell a

reporter.Never say anything you

would not want to see in print.

Page 13: The Art of the Media Interview

Editors may ask you to review a quote for accuracy but never ask to review the complete article. That’s

a big no no.

Page 14: The Art of the Media Interview
Page 15: The Art of the Media Interview

An interview should be a two-way

conversation. Do not cut off a reporter, and

make sure she can digest everything you

have said.

Page 16: The Art of the Media Interview

Stop for a few seconds to think before continuing.

Keep your speech at an even rate.

Take a breather.

Page 17: The Art of the Media Interview

Mastering the art of a media interview isn’t difficult, but it

does require practice.

Follow these tips and you can join

the ranks of interview rockstars.

Page 19: The Art of the Media Interview