KEEPINGUNISOCIAL

THE ART OF THIN AIR

HOW TO DEVELOP A COMMERCIALISABLE BUSINESS IDEA.

PREPARED BY:

Anthony Deane Founder & Managing Director

MINDink Pty Ltd Level 4, 2 Barrack Street Sydney NSW 2000 Australia

T: +61 2 8019 7050 W: mindink.com W: business.mindink.com

Discover a problem.

DISCOVER A PROBLEM

STAY AWAY FROM ROCKET SCIENCE ( UNLESS YOU’RE A ROCKET SCIENTIST )

THINK EVERY DAY LIFE

WHAT ANNOYS YOU? DOES THIS ANNOY MILLIONS OF PEOPLE ?

RESEARCH GROWTH MARKETS

M-COMMERCE TECH EDUCATION CLOUD PLATFORMS BIG DATA/ANALYTICS

Creating a solution.

DESIGN YOUR SOLUTION

WHAT IS THE SIMPLEST SOLUTION TO THIS PROBLEM ?

SIMPLEST APPLICATION FOR YOUR SOLUTION - DIGITAL/PHYSICAL/HYBRID?

DON’T REINVENT THE WHEEL :

LOOK AT OTHER INDUSTRIES/TECHNOLOGIES/PRODUCTS CAN MERGE TWO EXISTING SOLUTIONS/TECHNOLOGIES

DESIGN YOUR SOLUTION WITH THE SIMPLEST WORKFLOW POSSIBLE

CURRENT ACCESS WORKFLOW - VITALSOURCESTEP 1

Log onto website Coop/Publlisher

STEP 2Search forTextbook

STEP 3Add textbook to

shopping cart

STEP 5CompletePayment

STEP 6Log into email and

retrieve product key

STEP 11

Repeat Steps 8 & 10 for each mobile device i.e. iPhone, iPad

Downloadtextbook to device

STEP 10Enter product

key

STEP 9Download

reader software

STEP 8Create an account

STEP 7Go to supplier

website

STEP 4Create an account

MINDINK ACCESS WORKFLOWSTEP 1Log onto

website MINDink

STEP 3CompletePayment

STEP 2Create an account

DESIGN YOUR SOLUTION

Making it happen

COMMERCIALISE / BUSINESS MODEL

DO NOT COMPLICATE THINGS - SIMPLICITY IS KEY

AGAIN, MERGE EXISTING BUSINESS/REVENUE MODELS

( NO NEED TO REINVENT THE WHEEL – IT’S ROLLED ON ITS OWN FOR THOUSANDS OF YEARS )

RECURRING REVENUE STREAM IS ANOTHER MUST

RESEARCH GROWTH MARKETS

SCALE, SCALE, SCALE ( CAPITAL EFFICIENT SCALE/GROW - THE FASTER YOU CAN GROW EFFICIENT REVENUE… THE LESS YOU NEED INVESTMENT CAPITAL OR THE MORE ATTRACTIVE YOU ARE WHEN YOU NEED INVESTMENT CAPITAL )

Key take home’s

ASK YOURSELF THREE QUESTIONS

1. DO MILLIONS OF OTHER PEOPLE HAVE THIS SAME PROBLEM?

2. HOW CAN I MAKE MY SOLUTION SIMPLER AND MORE ACCESSIBLE?

3. CAN I APPLY A RECURRING, SCALABLE REVENUE MODEL?

People will listen to an idea… but they will only

partner with opportunity.

REMEMBER

Now... go forth and conquer!

WWW.MINDINK.COM

PREPARED BY:

Anthony Deane Managing Director

MINDink Pty Ltd

Level 4, 2 Barrack Street Sydney NSW 2000

Australia

T: +61 2 8019 7050 W: mindink.com

W: business.mindink.com