2Running has tremendous benefits like improving the efficiency of the heart and lungs, and burning fat and calories. However, there is always risk of injuries from stress or overuse. Each stride produces a force greater than your body weight. This force, multiplied step after step, can cause stress to your body. With the right fitting shoe you can help minimise this impact and reduce the risk of injury.

Which shoe?Not all running shoes are alike. There is a vast range of different technologies and features to choose from. Equally, there are many different foot types and running gaits.

Nobody is better qualified to match your foot type to the correct running shoe than The Athletes Foot Fit Technicians. Using the exclusive Fitprint system, The Athletes Foot Fit Technicians can assess your individual foot type and recommend the shoes to fit your individual needs, regardless of where you run, on what surface and for how long.

3Are you wearing the right shoe? Known as over-pronation. Motion Control shoes have a firm density (known as

medial post) inside of the shoe. The medial post is extended on the inside to help

reduce the excessive rolling in of the foot.

LOW ARCH Stability shoes are designed for the mild over-pronator. Shoes are built with medial post support only in the

mid-foot. The medial post is positioned on the inside of the shoe

to help reduce the mild rolling in of the foot.

MEDIUM ARCH Feet which neither roll in or roll out excessively are

known as neutral. Although there is little side to side movement in

this gait, neutral runners will still benefit from both cushioning and stability features in their shoes.

HIGH ARCH Known as under-pronation. Since the foot is not rolling in, less shock is

dispersed upon heel strike. A high arch foot is ridged (has limited flexibility),

and therefore requires extra cushioning and flexibility to help absorb the shock created by an under-pronating foot.

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The Athletes Foot Fit Technicians can identify your individual pressure points in your feet and match a running shoe that is right for you. All feet fall into one of the following categories. >>

GEL-KAYANO 18$279.95 M

GEL-1170$199.95 M

GEL-1170$199.95 W

GEL-KAYANO 18$279.95 W

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GT-2170$239.95 M

GT-2170$239.95 W

GEL-NIMBUS 13$279.95 M

GEL-NIMBUS 13$279.95 W

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6 New Balance shoes are available in multiple widths narrow, normal, wide.

860 RUNNER$249.95 M

890 RUNNER$199.95 M

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860 RUNNER$249.95 W

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890 RUNNER$199.95 W

1260 RUNNER$269.95 M

1260 RUNNER$269.95 M

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880 RUNNER$239.95 M

880 RUNNER$239.95 W

1080 RUNNER$269.95 W

1080 RUNNER$269.95 M

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8ADRENALINE GTS 12$269.95 M

GLYCERIN 9$299.95 M

ADRENALINE GTS 12$269.95 W

GLYCERIN 9$299.95 W

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9DEFYANCE 5$269.95 W

DEFYANCE 5$269.95 M

VAPOR 10$199.95 M

VAPOR 10$199.95 W

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WAVE ULTIMA 4$239.95 M

WAVE ULTIMA 4$239.95 W

WAVE NExUS 6$199.95 M

WAVE NExUS 6$199.95 W

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WAVE ASCEND 7$199.95 M

WAVE ASCEND 7$199.95 W

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WAVE INSPIRE 8$239.95 M

WAVE INSPIRE 8$239.95 W

LUNARGLIDE+ 3$219.95 M

LUNARGLIDE+ 3$219.95 W

ZOOM STRUCTURE TRIAx+ 15$219.95 M

ZOOM STRUCTURE TRIAx+ 15$219.95 W

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FREE 3.0 V4$199.95 M

FREE RUN+ 2$199.95 M

* may Delivery

* may Delivery

FREE RUN+ 2$199.95 W

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SUPERNOVA SEQUENCE 4$219.95 W

SUPERNOVA GLIDE 4$219.95 M

SUPERNOVA GLIDE 4$219.95 W

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SUPERNOVA SEQUENCE 4$219.95 M

16

The right athletic socks help keep you on your feet.

Before lacing up for your next run, you should consider whats between your feet and shoes. Wearing the right socks is just as important to your feet as properly fitted shoes.

Athletic socks use a range of materials to help give them longevity. The unique materials give them strength against sheering forces caused through side-to-side and front-to-back motions. The Athletes Foot fit a range of athletic socks from well known brands such as Thorlos and Lightfeet.

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Have you joined the ClubFit program?

4 FREE to join4 30 day Wearanty for a perfect fit every time4 Accumulate points on every purchase to receive FREE Gift Vouchers4 No charge waterproofing service4 Competitions and giveaways4 Invitations to special events and product launches

The Athletes FootFree Call 0800 2378 348 www.theathletesfoot.co.nz