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1 | Quick answers & the audiences you need to win Oracle.com/thedatahotline 2 | Quick answers & the audiences you need to win [email protected] 2017 Facebook Edition The Audience Playbook Inspiration for winning campaigns

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1 | Quick answers & the audiences you need to win Oracle.com/thedatahotline1 | Quick answers & the audiences you need to win [email protected] 2 | Quick answers & the audiences you need to win [email protected]

2017

Facebook Edition

| Quick answers & the audiences you need to win Oracle.com/thedatahotline

Copyright © 2017, Oracle Corporation and/or its affiliates.

Oracle Data Cloud | @OracleDataCloud

Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.

The Data Hotline

The Audience Playbook Inspiration for winning campaigns

2 | Quick answers & the audiences you need to win Oracle.com/thedatahotline Oracle Data Cloud | @OracleDataCloud | 3

REACH YOUR AUDIENCES WITH RELEVANCE ON FACEBOOK

115MM+

Data that will have you on the path to marketing successGreat marketing requires smart data. We’ve crafted this useful overview to ensure you have the resources you need, right at your fingertips. From offline to online, retail to real estate, harness the power of data to inform your marketing efforts and see real results.

It’s time to connect to real customers Facebook and Oracle Data Cloud have a long history of partnership together and strive to help advertisers activate successful campaigns. Together, we enable Facebook advertisers to onboard offline data, target purchase-based audiences for relevance, and measure performance.

Ready to get started?Contact The Data Hotline today Oracle.com/thedatahotline

DISPLAY

10B 90+%$3T

3000+U.S. households pre-built audiences

in annual consumer spending annual transactions of U.S. households

SOCIALMOBILEVIDEO DIRECT MAIL

The Data Hotline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Auto powered by Polk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

B2B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Buyer Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Oracle Onramp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

CPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Oracle Customs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Financial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Media & Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Proximity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Retail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Seasonal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Telecom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

comScore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Visa Audiences powered by DLX . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Facebook audiencesOracle Data Cloud offers audiences built from unique purchase-based data allowing advertisers to have a holistic view of their customers on Facebook

Audiences at a glance

Oracle Data Cloud | @OracleDataCloud | 54 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

How to use Oracle Data Cloud AutoChoose your In Market audience based on your campaign objective.

If your campaign objective is an online KPI, start with the Active shopper audience and target individuals who are shopping online for a vehicle.

If your campaign objective is sales, start with the Predicted buyers audience and target households likely to purchase a new or used vehicle within the next six months.

Putting Oracle Data Cloud Auto audiences to workAn auto brand wants to drive sales for a challenged model1. Determine buyer sources: loyalist and conquest

2. Target current owners likely to buy in the next six months

3. Add in-market customers from competitor’s models in the same vehicle category

4. Expand reach with consumers likely to switch to your model from other vehicle categories

Now you are reaching the most relevant audience that will consider buying your model.

Audiences built from:

• 115MM+ U.S. HHs

• 240 verified sources & 500 data points

• 20+ years of ownership data with nearly 100% sales coverage

• Most comprehensive offline source of data

Let’s get you on the road to smarter targetingDLX Auto powered by Polk puts you in the driver’s seat to reach customers and prospects at every stage of the auto-buyer lifecycle. With 200+ syndicated auto audiences, you can use ownership data to target vehicle body style, make, model, age and more whether they are in market, soon to be or current owners.

Have a unique audience request? We also can build custom DLX Auto audiences to ensure you stay miles ahead of the competition.

AutoTargeting

Auto audiencesAudiences for every stage of the automotive-buying lifecycleAftermarket Auto parts buyer

Auto service buyer

In Market, New or Used and Owner

Acura®

Audi®

BMW®

Buick®

Cadillac®

Chevrolet® Car

Chevrolet®Truck

Chrysler®

Dodge®

Fiat®

Ford®

GMC®

Honda®

Hyundai®

Infiniti®

Jaguar®

Jeep®

Kia®

Land Rover®

Lexus®

Lincoln®

Mazda®

Mercedes-Benz®

MINI®

Mitsubishi®

Nissan®

Porsche®

RAM®

Subaru®

Toyota®

Volkswagen®

Volvo®

In Market, New or Used

Top 100+ sold individual models available for targeting

Price (Predicted Shopping Price)<$20K$20K-$30K$30K-$40K$40K-$50K$50K-$75K$75K+

Age0-1 years old2 years old3 years old4-5 years old6-10 years old11-15 years old16-20 years old21+ years old Vehicle purchase0-6 months 7-12 months13-24 months25-36 months37-48 months>48 months

Lease affinity

Vehicle body styles

Commercial truck

Compact car

Crossover

Full-size car

Full-size SUV

Hybrid/alternative fuel

Luxury car

Luxury SUV

Mid-size car

Motorcycle ownerBMW®

DomesticHarley-Davidson®

Honda®

Kawasaki®

Mini bike/Moped®/Scooter®

NewOff-road/Trail/Dirt bikePolaris®

Road/street bikeSuzuki®

UsedYamaha®

<600 cubic centimeters (cc)>600 cubic centimeters (cc)

Motorsports ownerATV

Pickup truck

Small/midsize SUV

Sports car

Van/minivan

All audiences are based on highly accurate statistical models

6 | Quick answers & the audiences you need to win Oracle.com/thedatahotline Oracle Data Cloud | @OracleDataCloud | 7

Use B2B and ABM audiences to get down to businessAdvertisers know that reaching business owners and employees online can be hit or miss. Not anymore. The Oracle Data Cloud B2B audiences cut through the clutter to reach prospects that matter most, delivering audience integrity and accuracy—at scale.

We unite an individuals business and consumer information to accurately target by company industry, size, age, sales and more, so you can reach the right prospects faster. As the only ABM solution currently supported on Facebook, advertisers now have access to custom account-based audience solutions.

How to use B2B audiencesReach decision makers at the right types of companies.

Take a scaled, account-based approach to digital marketing.

Leverage multiple audiences to build relevant reach.

Putting B2B audiences to workA leading corporate events agency is looking to drive acquisition for an upcoming conference

1. First, target industry events by building a custom account-based audience

2. Then, choose the Seniority level you want to attend

3. For even more efficiency, layer on Company size

Now you’re set up to reach new and highly relevant prospects that matter.

Audiences built from:

• 39MM+ business professionals

• 40,000+ of the largest US accounts

• 45+ B2B targeting options

• Account-based customs by account list, event or past purchase

Business type

Minority-owned business

Small business

Women-owned business

Company age

Less than 2 years

2-5 years

6-10 years

More than 10 years

Company size

Under 10 employees

10-49 employees

50-99 employees

100-499 employees

500-999 employees

1,000-4,999 employees

5,000+ employees

Industry

Agriculture

Business services

Construction

Consumer services

Cultural & recreation

Education

Finance

Government

Healthcare

Hospitality & travel

Insurance

Legal

Logistics & transportation

Manufacturing

Media & internet

Real estate

Restaurant

Retail

Telecommunications

Wholesale trade

Sales volume

Under $250,000

$250,000-$500,000

$500,000-$1,000,000

$1,000,000-$5,000,000

$5,000,000-$10,000,000

$10,000,000-$25,000,000

$25,000,000-$50,000,000

$50,000,000-$100,000,000

$100,000,000-$500,000,000

$500,000,000+

Seniority

Executive/C-suite

Mid-management

B2B audiences

B2BTargeting

Create custom ABM audiencesCustom account-based audiences available to more precisely align with your account-based campaign strategy. Build custom ABM audiences based on:

• Account list - Create an audience of companies based on a target account list you provide

• Target “execs” in the “finance” department at my top 2000 strategic accounts

• Industry events - Create an audience of companies that have attended an industry trade show

• Target employees at accounts that have attended “hospitality” industry events in the past

• Company past purchase - Create an audience of companies that have invested solutions like yours in the past.

• Target employees at accounts that have purchased “ERP” in the past

Oracle Data Cloud | @OracleDataCloud | 98 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Putting Buyer Profiles to workYou need to promote a new green cleaning product

1. Choose product and brand audiences related to the product

2. Add Buyer Profiles Green Consumers who are environmentally focused

Now you have a broader audience without sacrificing quality.

We are what we buyWe’re all consumers and we’re all different. We’re not defined by our demographic or financial profiles—or what we do online. It’s what we buy that reveals what matters to us. And that’s the power of the purchase.

Oracle Data Cloud Buyer Profiles brings together UPC-level purchase data across all product categories. Then, we overlay traditional demographic and financial profiles. Ultimately, you get a 360-degree view of your perfect target audience.

Audiences built from:

How to use Buyer ProfilesComplement product-specific audiences with the scale of cross-category purchasing.

Add purchase data to your demo and financial view of the consumer.

Build a custom Buyer Profiles audience for any need—just ask The Data Hotline.

• Retail purchases across 1,500+ leading retailers

• Offline, multi-sourced & cross-verified demographic & financial data

• Coverage on 115MM+ U.S. HHs

Affluent baby boomersVacations, home renovations, wine & cooking, health research, financial services, outdoor activities Gender: F/M Age: 52-72 HH income: $100M+

Auto enthusiastsAuto publications, motorcycles, car stereos, after-market auto parts, ATVs, snowmobiles, motor boatsGender: M Age: 24-45 HH income: $40M - $80M

Business travelersCarry-on luggage, business attire, smartphones, travel servicesGender: F/M Age: 30-55 HH income: $75M - $200M

Corporate execsBusiness attire, luxury automobiles, business travel, politics, financial news Gender: F/M Age: 30-60 HH income: $100M - $250M

DIYersHome improvement supplies, auto repair supplies, tools & landscaping materials Gender: Skews M Age: 35-65 HH income: $50M+

FashionistasDesigner jeans & accessories, jewelry, luxury brands & retailers, upscale restaurants & clubs Gender: Skews F Age: 27-45 HH income: $80M - $150M

FoodiesCooking & entertainment, cookware, specialty meats & cheeses, wine, gourmet recipes Gender: F/M Age: 35-50 HH income: $100M+

Gadget geeksMobile devices, home audio & video, computers, consumer electronics blogs & media Gender: M Age: 25-45 HH income: $60M - $125M

GamersVideo consoles, video games, accessories Gender: M Age: 24-35 HH income: $50M - $100M

Green consumersOrganic food, energy-efficient appliances, environmentally responsible brands Gender: F/M Age: 25-50 HH income: $75M - $150M

Healthy & fitHealth research, vitamins & supplements, cooking & recipes, exercise programs & equipment, athletic apparel, fitness publications Gender: F/M Age: 25-55 HH income: $60M+

High spendersDesigner clothing, fine jewelry, financial services, fine dining & foodsGender: F/M Age: 32-55 HH income: $125M+

Indie womenWomen’s fashion, entertainment, dining, home decor, new carsGender: F Age: 26-37 HH income: $40M - $95M

Leisure travelersVacation information, travel promotions, travel products & services, world news Gender: F/M Age: 35-65 HH income: $70M+

Luxury sportsLatest golfing/skiing/boating equipment, personal & business travel, luxury automobiles, fine watches Gender: M Age: 32-60 HH income: $125M+

New moversHome accessories, home improvements, insurance, furniture Gender: F/M Age: 20-65 HH income: $65M+

New parentsBaby products & clothing, parenting publications, nursery furnishings Gender: F/M Age: 24-36 HH income: $50M+

Online buyersElectronics, books, music & movies, travel, apparel Gender: F/M Age: 25-55 HH income: $60M+

Outdoor enthusiastsOutdoor apparel, SUVs, wagons & trucks, outdoor gear & products, fishing & gaming supplies Gender: F/M Age: 24-40 HH income: $50M+

SeniorsHealth information, senior products & services, hobbies such as gardening & golf, financial services Gender: F/M Age: 65+ HH income: $40M - $100M

Shopping enthusiastsWomen’s clothing, health & beauty products, home furnishings, coupons & promotional newslettersGender: F Age: 25-49 HH income: $60M+

Spa mavensCosmeceuticals, skin care, luxury linens, spa retreats, beauty productsGender: F Age: 33-55 HH income: $85M+

Sports fansSports apparel, action movies, video games, collectibles, sporting eventsGender: M Age: 20-45 HH income: $50M+

SportsmenTrucks & SUVs, outdoor gear & apparel, motorboats, hunting & fishing publications, land conservation Gender: M Age: 28-60 HH income: $50M - $100M

Trendy homemakersHome accessories, design & decorating publications, cooking & recipes Gender: F Age: 28-45 HH income: $60M+

Buyer Profiles

Buyer ProfilesTargeting

Oracle Data Cloud | @OracleDataCloud | 1110 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Buyer Profiles (continued)Working-class familiesValue gifts, family clothing, one-stop-shop retailers Gender: F/M Age: 25-45 HH income: $30M-$75M

Young & hipFashion & trend media, boutique clothing, consumer electronics & gadgets,contemporary furniture Gender: F/M Age: 25-34 HH income: $40M-$80M

Moms

Big-city momsUpscale baby strollers, restaurants/take-out food, children’s entertainment, stylish clothing, technology solutionsGender: F Age: 28-50 HH income: $75M-$150M

Corporate momsCareer apparel & accessories, technology solutions, smartphones & tablets, family vacations Gender: F Age: 30-50 HH income: $90M-$250M

Fit momsAthletic apparel, sports equipment & accessories for the entire family Gender: F Age: 25-48 HH income: $75M+

Green momsOrganic clothing, cloth/biodegradable diapers, toys made of sustainable materials, reusable shopping bagsGender: F Age: 25-45 HH income: $85M-$200M

Moms of preschool kidsChild care, learning toys, play sets, children’s books & games, character-themed domesticsGender: F Age: 26-38 HH income: $40M+

Moms of grade-school kidsBackpacks, board games, portable electronics, grab-and-go foods Gender: F Age: 30-45 HH income: $50M+

Moms of high-school kidsTeen clothing, trendy brands, video games, laptops Gender: F Age: 38-52 HH income: $60M+

New momsCar seats, baby clothes, safety products, crib bedding, toys Gender: F Age: 24-36 HH income: $40M+

Soccer momsFamily media & entertainment, children’s sports gear, SUV accessories, backyard toys Gender: F Age: 30-45 HH income: $50M-$125M

Stay-at-home momsDomestics & housewares, home-storage solutions, children’s toys, books & apparel Gender: F Age: 23-45 HH income: $40M-$100K

Trendy momsChildren’s boutique clothing, contemporary children’s furniture, parenting/cooking/home décor publications Gender: F Age: 26-45 HH income: $80M+

Working-class momsValue buyers of domestics, apparel, children’s toys & games Gender: F Age: 25-45 HH income: $30M-$75M

Reach your customers anywhere You provide the data, we do the rest. It’s really that simple to convert your offline customer data into an anonymous Facebook audience with Oracle OnRamp.

Whether you want to reach existing or new customers online or within Facebook, Oracle OnRamp will maximize your cross-channel reach.

How to use Oracle OnRampEngage your best customers and win back lapsed customers.

Expand retargeting audiences and activate new customers.

Cross-sell or up-sell products and services.

Putting Oracle OnRamp to workA large home improvement retailer uploads its CRM file to promote a one-day seasonal flash sale

1. We analyze the CRM file to identify customers who shop discount

2. Then, a spend-alike audience is created of new prospects whose buying behaviors, demographics and financial attributes mirror your top spenders

3. We then fulfil the audience to Facebook

Now you are increasing your brand’s market share by communicating to consumers who spend like your best customers.

Audiences built from:

• Any CRM or first-party data file

• 100% 1:1 deterministic matching methodology

• PII data including name, email & postal address

Oracle OnRampTargeting

Oracle Data Cloud | @OracleDataCloud | 1312 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Putting CPG audiences to workYou need to promote the expansion of a snack line into the granola bar category

1. Start by targeting current brand buyers

2. Then add category buyers of granola bar products

Now you have those loyal to the brand and those identified as most likely to buy granola bars.

Audiences built from:

• Coverage across 115MM+ (70MM CPG) U.S. HHs

• Data from 50+ CPG retailers

• Cross-retailer data across all CPG categories

• Daily UPC-level data

Because the proof is in the purchase. Period.Brands need to reach buyers, not just personas. We help you reach who matters—real buyers. The Oracle Data Cloud CPG audiences use UPC-level purchase data at significant scale. Reach buyers at the brand, category and basket level connected through the proprietary Oracle ID Graph™ for highest accuracy in industry.

How to use CPG audiencesIncrease penetration by targeting category buyers who are not buying your brand.

Drive buy rate by targeting heavy/medium category buyers and light brand buyers.

Choose from over 250 syndicated segments or build a custom audience to meet your exact needs.

CPGTargeting

CPG audiencesBakery buyers

Nature’s Own®

Pepperidge Farm®

Sara Lee®

Thomas’®

Baking & cooking supplies buyers

BakingBetty Crocker® Duncan Hines®

Nestle® Toll House® Pillsbury®

Spices & extractsMcCormick®

Morton®

Beverage buyers

Bottled water

CoffeeFolger’s®

Maxwell House®

Starbucks®

Coffee–K-Cup®

Diet carbonatedDiet Coca-Cola®

Diet Pepsi®

Energy drinks

Hot tea

Iced tea/lemonade

JuiceCapri Sun®

Minute Maid®

Ocean Spray®

Simply Orange®

Tropicana®

Non-dairy milk

Regular carbonatedCanada Dry®

Coca-Cola®

Dr Pepper®

Mountain Dew®

Pepsi®

Sprite®

Sports drinksGatorade®

Vitaminwater®

Cereal buyers

Children’s cereals

Fiber cereals

General Mills Cheerios®

General Mills Cinnamon Toast Crunch®

General Mills Honey Nut Cheerios®

General Mills Lucky Charms®

Hot cerealsNabisco®

Quaker®

Kellogg’s Froot Loops®

Kellogg’s Frosted Flakes®

Kellogg’s Frosted Mini-Wheats®

Kellogg’s Raisin Bran®

Kellogg’s Rice Krispies®

Kellogg’s Special K®

Post Honey Bunches of Oats®

Children’s food & product buyers

Baby food & productsHuggies®

Pampers®

Children’s food

Condiments & sauces buyers

Ketchup & mustardFrench’s®

Heinz®

Hunt’s®

Marinades & saucesMcCormick®

Sweet Baby Ray’s®

Mayonnaise & spreadsHellmann’s®/Best Foods®

Pasta sauce

Pickles & olives

Salad dressingsHidden Valley Ranch®

Kraft®

Wish-Bone®

Dairy & egg buyers

CheeseKraft®

Philadelphia®

Sargento®

Cottage cheese & sour creamDaisy®

Eggs

Milk

Reddi-Wip®

YogurtChobani®

Dannon®

Yoplait®

Deli food buyers

Deli bulk meat

Deli condiments

Deli desserts

Deli dips/spreads/toppings

Deli entrees

Deli prepared/pre-packaged

Deli pre-sliced meats

Deli salads

Frozen food buyers

Frozen appetizers & snacks

Frozen bread & dough

Frozen breakfast

Frozen desserts

Frozen entréesHealthy Choice®

Perdue®

Stouffer’s®

Tyson®

Frozen ethnic foods

Frozen fruit

Frozen meats & seafood

Frozen pasta

Frozen pizza

Frozen vegetablesBirds Eye®

Green Giant®

Ore-Ida®

Ice cream & noveltiesBen & Jerry’s®

Breyers®

Dreyer’s®/Edy’s®

Häagen-Dazs®

Gift & party supplies buyers

Grocery spending behavior

Top grocery spenders

Health & beauty buyers

Allergy relief

Antiperspirants & deodorantsAxe®

Degree®

Aveeno®

Cosmetics

Cough & cold reliefHalls®

Mucinex®

Vicks®

14 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Dental floss & accessories

Eye care

Feminine care

First aid

Gastrointestinal

Hair care

Men’s groomingDove® Men+CareOld Spice®

Suave® MenNeutrogena®

Oral care

Pain reliefAdvil®

Aleve®

Bayer®

Tylenol®

Shaving care & hair removal

Skin careSt. Ives®

Suave®

Sun care

VitaminsNature Made®

Nature’s Bounty®

Health food buyers

Diet foods

Fresh produce

Low-fat foods

Natural & organics

Household supplies buyers

Air deodorizers & freshenersAir Wick®

Arm & Hammer®

Bath tissueCharmin®

BatteriesDuracell®

Energizer®

Cleaning suppliesClorox® Comet®

Lysol®

Mr. Clean®

Swiffer®

Dish & dishwasher detergentCascade®

Dawn®

Palmolive®

Disposable serveware

Facial tissueKleenex®

Puffs®

Food storage

Green/natural

Laundry suppliesBounce®

Downy®

Gain®

Tide®

Paper towelsBounty®

Trash bags

Meat & seafood buyers

MeatBall Park®

Hillshire Farm®

Hormel®

Jimmy Dean®

Johnsonville®

Oscar Mayer®

SeafoodBumble Bee®

Chicken of the Sea®

StarKist®

Packaged meals, grains & pastas

Dry pasta

Mac & cheese

Packaged noodle & rice dishes

Rice

Pet care buyers

Arm & Hammer®

Cat food

Cat litter

Cat treats

Dog food

Dog treats

Iams®

Natural pet food & products

Pet accessories

Purina®

Soup buyers

Campbell’s®

Progresso®

Swanson®

Sweets & snack buyers

Breakfast bars

Chocolate candyHershey’s Kit Kat®

Hershey’s Milk Chocolate®

Hershey’s Reese’s Peanut Butter Cup®

M&M’s®

Snickers®

CookiesKeebler®

Nabisco Chips Ahoy!®

Nabisco Oreo®

Nabisco Teddy Grahams®

Pepperidge Farm®

CrackersLance®

Nabisco Premium®

Nabisco Ritz®

Nabisco Triscuit®

Nabisco Wheat Thins®

Pepperidge Farm® Goldfish®

Sunshine Cheez-It®

Granola bars

Non-chocolate candy

Peanut butter & jelly Jif®

Skippy®

Smucker’s®

Welch’s®

Salty snacks Cheetos®

Doritos®

Fritos® Lay’s®

Pringles®

Rold Gold®

Ruffles®

Snyder’s of Hanover®

Tostitos®

BuyStyles

Dairy free

Fresh & healthy

Gluten free

Home cooking & grilling

International cuisine

Kosher

Mexican food

Natural living

Premium brands

Quick & easy

Sugar free

Value conscious

Vegetarian

Weight conscious

CPG audiences (continued)

Focus on a specific known online or offline behavior

Provide a sample of your best customers and we’ll build a spend-alike or look-alike audience of your top prospects

Create custom audiences of heavy category buyers

Build a competitive audience

Reach existing customers using first-party data or Oracle Data Cloud data

Use geographic, TV, credit card data and more to broaden your prospect pool

Increase accuracy

Achieve greater scale

Drive trial

Grow share

Build loyalty

Extend reach

Use Custom Audiences to:

Our comprehensive dataset provides a full view of your target audience:

• 115MM+ HHs• $3T in consumer spending• 5B global consumer profiles• 10B transactions• 1,500+ data sources

To create a custom audience or to get audience answers fast, email Oracle.com/thedatahotline

• Auto

• B2B

• CPG

• Dining

• Education

• Finance

• Financial Products & Services

• Buyer Profiles

• Retail• Seasonals• Services• Subscription

Services• TV• Travel• Technology

Our data, your wayHave a unique audience request that a standard segment just won’t satisfy? Create custom audiences to reach your specific target for any campaign objective.

Use Oracle Data Cloud data, your own first-party data, or a combination of the two to create your one-of-a-kind audience with accuracy and scale.

Oracle CustomTargeting

Oracle Data Cloud | @OracleDataCloud | 15

16 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

How to use Oracle Data Cloud Financial audiencesIdentify people most likely to be in market for a specific financial product

Create offers based on the financial products consumers use today

Reach consumers making key purchase decisions related to life stage (e.g., new mover, retirement)

Audiences built from:

• Offline transaction history of past purchases

• More than 70 audiences focused on specific financial products & services

• Most are Fair Lending Compliant

Meaningful messaging: Timed when they’re making big financial decisions When it comes to advertising financial products, it’s critical to reach consumers at the right time. With Oracle Data Cloud audiences, Facebook advertisers get access to unique offline data sources that help find users most likely to be credit card holders, charitable donors, property owners, etc. This delivers a holistic view of your customer to drive relevant, successful campaigns.

Putting Financial audiences to workFinancial planning service looking to target users with good credit (660+) and who are high credit card revolvers.

1. Start with TransUnion audiences for credit behavior

2. Add in DLX Finance audiences for credit card holders of various brands

3. Suppress specific credit card holders for more relevance

Now you have identified an audience more likely to have high credit scores and that are holders of specific credit cards.

Oracle Data Cloud | @OracleDataCloud | 17

Oracle Financial audiencesDLX

Estimated household income

Home value

DLX Buyer Profile

Millennials

Affluent baby boomers

New movers

New parents

Families

DLX B2B

Company name

Company size

Industries & occupations

Roles

DLX Finance

Estimated net worth

Amex cardholders

Discover cardholders

MasterCard cardholders

Visa cardholders

Transunion

Auto & property insurance

Avg. aggregated insurance risk tiers

Auto loan behavior

Auto loan in market propensity

Auto loan refinance propensity

Transunion, cont.

Avg. aggregated credit tiers

Avg. tenure at current address

Credit behavior

Avg. aggregated credit tiers

Credit card in market propensity

Personal loan in market propensity

Credit card

# of active cards

Available balance

Card utilization

Likelihood of applying

Total card balance

Estimated income

Insurance shopping behavior

Mortgage

# of mortgages

Likelihood of applying for new mortgage

Mortgage balance

Potential equity

Recent mortgage app activity

Mortgage borrowing behavior

New accounts opened

Recent credit application activity

Retail card

# of cards

Account balance

Account limit

Card utilization

State insurance shopping behavior

Avg. aggregated auto insurance risk tiers

Avg. aggregated insurance risk tiers

Avg. insurance shopping

Avg. life insurance loyalty

Bank revolving credit experience

Credit experience

Revolving credit experience

Don’t see an audience that meets your needs?Contact the hotline today to:

Build a custom audience from your unique criteria

Whitelist your “by request” audience

Request Audience Dictionary

The Data HotlineQuick answers & the audiences you need to win:

Oracle.com/thedatahotline

Our audiences may extend reach by incorporating highly accurate statistical models

FinancialTargeting

Oracle Data Cloud | @OracleDataCloud | 1918 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

How to use Media & Entertainment audiencesIncrease awareness among relevant audiences for theatrical or home entertainment releases based on past purchase behavior

Leverage unparalleled third-party data assets for programming & content decisioning

Drive engagement for a new game release among frequent gamers who previously purchased similar titles

Audiences built from:

• Offline transaction data (e.g., movie tickets, video games, sporting events, etc.)

• TV viewership data via ComScore

Get your backstage pass to reach new and old fans when it matters Find existing and potential fans easily by leveraging unique offline data at scale. Oracle Data Cloud gets you VIP access to the right customers.

Enhance your Facebook campaigns with data that helps you relevantly reach audiences with categories that include TV viewership, purchase behavior, past purchases and more.

Putting Media & Entertainment audiences to workProduction company wants to drive consumers to the box office for a blockbuster theatrical release

1. Segment offers based on theater goers

2. Identify the lifestyle audiences that fit the movie genre

3. Layer with related TV genre audiences

Now you’re targeting the right fans and moviegoers for a blowout opening weekend at the box office.

Oracle Media & Entertainment audiencesComScore TV

Ad occurence

Top 100 advertiser commercial viewers

Daypart

Genre

Live events

NFL, NBA, NHL Viewers

Super Bowl

Award show

Network

Animation

Broadcast networks

Children & Family

Education & Learning Foreign language

General entertainment

Lifestyle networks

Music networks

News networks

News & Business networks

Premium networks

Shopping networks

Spanish-language

Sports networks

Series

Viewing frequency

DLX B2B

Industry

Media & Internet

DLX Buyer Profile

Gamers

MasterCard

Frequent transactor

Movies

In market

Movies

Top tier spender

Movies

Online video game players

Social

Top tier spender

Online video subscription services

Visa Audiences powered by DLX

Cable TV/Internet

Cord cutters

Lapsed spenders

Movie DVD rentals

Movie theaters

Online/Mobile gaming

Satellite TV/Internet

Streaming media

Streaming video

Video gaming

Video gaming:online

Don’t see an audience that meets your needs?Contact the hotline today to:

Build a custom audience from your unique criteria

Whitelist your “by request” audience

Request Audience Dictionary

The Data HotlineQuick answers & the audiences you need to win:

Oracle.com/thedatahotline

Our audiences may extend reach by incorporating highly accurate statistical models

Media & EntertainmentTargeting

20 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Putting Proximity audiences to workYou need to launch an energy drink through a specific convenience chain

1. Start with building an audience of caffeinated beverage buyers

2. Use Oracle Data Cloud Proximity to build a custom audience of caffeinated beverage buyers who live within a five-mile radius of the chain

Now you can hypertarget your campaign to those who live within a five-mile radius of the chain.

As consumers, we prefer to shop close to home, which is why by 2017 location-based marketing will account for over $8 billion growing to $11 billion in 2018 of marketing spend¹.

Built from highly accurate, offline-sourced data, Oracle Data Cloud Proximity audiences allow you to reach audiences based on household distance to surrounding retail locations.

1US Location-Based Service Users and Marketing Spending, 2013-2018 eMarketer 2014

Because you shop where you live

How to use Proximity AudiencesCreate a targeted shopper marketing program to drive traffic to specific retailers.

Eliminate waste by targeting only the households that matter; reach consumers who live within five miles of key retailers.

Choose from over 40 syndicated segments or build a custom audience to meet your exact needs.

• Known offline address data on 115MM+ HHs

• Retail location data built from latitude/longitude coordinates for each store

• Households within a 5-mile radius for grocery, mass, drug, convenience and club stores

Oracle Data Cloud | @OracleDataCloud | 21

ProximityTargeting

Club locations

BJ’s Wholesale Club®

Costco®

Sam’s Club®

Convenience stores

7-Eleven®

Circle K®

Discount store locations

Dollar General®

Drugstore locations

CVS Pharmacy®

Rite Aid®

Walgreens®

Grocery locations

Ahold USA (all banners)Giant Food®

Martin’s Food Markets®

Stop & Shop®

Albertsons® (all banners)Albertsons®

ACME®

Jewel-Osco®

Shaw’s™

BI-LO®

Food Lion®

Giant Eagle®

Hannaford Supermarkets®

H-E-B Grocery Company®

Price Chopper Supermarkets®

Publix®

Roundy’s Supermarkets® (all banners)Copps™

Mariano’s™

Pick ‘n Save®

Rainbow Foods®

Safeway® (all banners)Safeway®

Carrs-Safeway®

Pavilions®

Randalls Food Markets™

Tom Thumb™

Vons™

ShopRite®

SuperValu® (all banners)Shoppers Food & Pharmacy®

Cub Foods®

Farm Fresh Food & Pharmacy®

Save-A-Lot®

Shop ‘n Save®

Weis Markets

Winn-Dixie®

Mass merchandiser locations

Meijer®

Target®

Walmart®

Proximity audiences

Audiences built from:

Oracle Data Cloud | @OracleDataCloud | 2322 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Audiences built from:

• 115MM+ U.S. HHs

• 11B+ SKU-level transactions

• $3T in consumer spending

• 1,500+ leading brands across all retail categories

Target shoppers based on their past purchasesWith Oracle Data Cloud Retail audiences, marketers can target potential customers based on their actual retail purchases. These audiences have been created by analyzing purchases across all major retail channels.

Build custom audiences or leverage 125+ pre-built audiences within the largest and most accurate digital targeting solution available. Audiences include some of the hottest retail brands like Apple®, and categories, such as toys and apparel, to ensure you target the right customers and maximize campaign reach.

How to use Retail audiencesUse branded audiences to reach active buyers of competitive brands.

Build a custom spend-alike audience using SKU-level data to drive new high-value customers.

Utilize Oracle Data Cloud past-purchase data to increase response of campaigns.

Putting Retail audiences to workA high-end women’s accessories retailer wants to acquire new customers

1. First, pull all relevant categories like High fashion & luxury brand apparel and Women’s accessories buyers

2. Then add buyers of competitive, luxury brand products

Now you’re communicating to all the right potential prospects at an even greater scale.

RetailTargeting

Automotive product buyers

Children’s product buyers

Baby products

Children’s apparel

Toys

Consumer electronics buyers

Corporate attire buyers

Corporate women

Corporate men

Fitness buyers

Cyclists

Runners

Gift & flower buyers

Flowers

Gifts & cards

Health & wellness buyers

Natural wellness

Weight loss & supplements

Home & garden

Furniture & home accessories

Gardening

Home entertaining

Home organization

Home improvement buyers

Home renovation

Tools

Men’s fashion & apparel buyers

Big & Tall apparel buyers

Men’s clothing–jeans

Outdoor sports buyers

Fishing

Golf & tennis

Hiking & camping

Hunting

Winter sports

Pet supply buyers

Cat product buyers

Dog product buyers

Senior’s products buyers

Geriatric supplies

Senior fashions

Small & home office products buyers

Women’s accessories buyers

Beauty & fragrance

Fine jewelry

Jewelry

Women’s fashion & apparel buyers

Apparel

High fashion & luxury brands

Plus-size apparel

Shoes

Retail audiences Retail branded audiences

Children’s products

Fisher-Price®

Sesame Street®

The Walt Disney Company®

Warner Bros.®

Clothing, shoes & accessories

Acorn®

Adidas®

Aerosoles®

Anne Klein®

Armani®

ASICS®

Avia®

Bali®

Birkenstock®

Børn®

Brooks®

Bruno Magli®

Burberry®

Calvin Klein®

Carhartt®

Coach®

Cole Haan®

Coleman®

Columbia®

Converse®

Crocs®

Dansko®

DKNY®

Dockers®

DVF - Diane von Furstenberg®

Gucci®

Guess®

JanSport®

Jockey®

Jones New York®

Jordan®

Keen®

Kenneth Cole®

K-Swiss®

Lee®

Levi’s®

Liz Claiborne®

Lucky Brand®

Merrell®

Naturalizer®

Nautica®

New Balance®

Nike®

Nine West®

Patagonia®

Playtex®

Polo Ralph Lauren®

Puma®

Reebok®

Skechers®

Steve Madden®

TAG Heuer®

Teva®

The North Face®

Timberland®

Tommy Bahama®

Tommy Hilfiger®

UGG®

Under Armour®

Vans®

Wrangler®

Consumer electronics

Apple®

Bose®

Canon®

LG®

Nikon®

Panasonic®

Philips®

Samsung®

Sony®

Toshiba®

Oracle Data Cloud | @OracleDataCloud | 2524 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Putting Seasonal audiences to workYou need to launch a football sponsorship for an automotive brand

1. Begin with Auto data—both Owners and In-market audiences. Add TV to reach football viewers

2. Complete the mix with Football fans from Oracle Data Cloud Seasonals

Now you’re reaching current car owners who are proven purchasers of football merchandise.

How to use Seasonal audiencesAdd to any brand, product or category audience.

Increase campaign scale while maintaining relevance.

Align to any promotional theme, such as holidays or events.

• Consumers 3x more likely to buy in sample categories*

• 115MM+ U.S. HHs

• Retail, CPG & Lifestyles data

*As compared with the national average

Reach each season’s biggest spendersEvery season, across the calendar year, you know when it’s time to take out your wallet. The Oracle Data Cloud Seasonals were created to capture all the big spending occasions.

From spring cleaning to Father’s Day, football Sundays to big holidays, Seasonals reach consumers “in the spending zone” delivering audience integrity and accuracy—at scale.

Spring seasonals

Allergy sufferers They’re buying OTC allergy remedies, antihistamines, tissues and hypoallergenic products.

Easter candy buyersEaster candies, greeting cards, collectibles and religious items are spring sellers.

March madness basketball fansNCAA gear and college basketball games are sought after.

Mother’s day shoppersThey’re buying greeting cards, candy, flowers and jewelry.

Spring cleanersStocking up on cleaning supplies, specialty cleaners, furniture polish and paper towels.

Spring gardenersSales of gardening tools, bulbs and seeds, planters, soil products and gardening publications grow as winter retreats.

Spring apparel buyersThey’re picking out shorts, sunglasses, swimwear and sun-protective clothing.

Summer seasonals

Big grillersThey’re buying grilling equipment like grill baskets, barbeque tools and utensils.

Father’s day shoppersGreeting cards, outdoor gear, electronics, apparel and sports tickets are sought after.

Golf loversThey shop for golf equipment and apparel, along with tournament tickets.

Graduation gift buyersWatches, jewelry, flowers and computers are popular with these buyers.

Major league baseball fansThey’re buying team apparel and merchandise, as well as MLB media and games.

NASCAR super fansThey’re big on NASCAR gear, hats, car accessories and memorabilia.

Outdoor entertainersThey’re buying patio furniture and accessories, outdoor décor and lighting, along with lawn games.

Patriotic AmericansThey’re shopping for Independence Day party gear, Americana home décor and gear representing the U.S. Armed Forces.

Road trip familiesCoolers, camping equipment, GPS systems and RV accessories are on their shopping list.

Summer home improvementsWorkshop accessories, power tools, ceiling fans and landscaping tools are all sought after.

Summer Olympics followersPeople who watch, attend or follow Summer Olympics.

Fall seasonals

Back-to-school shoppers–kids under 12They’re buying school supplies, children’s apparel and backpacks.

Back-to-school shoppers–teensThey’re buying electronics, young men’s and juniors apparel and messenger bags.

Black Friday/Cyber Monday shoppersThey’re big on toys, electronics, designer apparel and popular gift items.

Fall fashionistasThey’re shopping for luxury clothing brands, designer jeans, jewelry and accessories.

Football fansThis group buys football apparel and accessories, fan gear and tailgating necessities.

Halloween candy buyersThey’re after bags of Halloween chocolates and candies.

Halloween costume buyersCostumes and makeup are sought after.

Kid’s lunchbox packersBuyers of single-serving pudding packs, yogurt tubes, string cheese, cracker packs and combination lunches.

Thanksgiving holiday cooksThey fill their carts with turkeys, stuffing, ham, roasts, cranberries, pumpkin-pie fillings and more.

Winter seasonals

Big bakersThey stock up on items like baking ingredients, cookie sheets, bread pans and cake stands.

Cold & flu sufferersThey keep OTC cold medicine, throat lozenges and cough syrup at hand.

Holiday entertainersThey’re buying cheeses and crackers, dips, prepared hors d’oeuvres and cocktail napkins.

New Year’s resolutions–organizationThey’re after closet organizers, storage bins, drawer separators and personal organization tools.

New Year’s resolutions–weight lossWeight-loss supplements, exercise equipment and exercise DVDs are sought out.

Post-holiday bargain shoppersThey’re buying up tree ornaments, wrapping paper, greeting cards and string lights.

Price-conscious holiday shoppersThey’re after candles, kitchen gifts, collectibles and personalized gifts.

Top holiday spendersFine jewelry, watches, electronics and upscale brand clothing are in this group’s shopping bags.

Valentine’s DayThey shop for flowers, chocolates, jewelry and greeting cards.

Winter activity enthusiastsThey’re buying ski apparel, snowshoes, sleds, ice skates, gloves and hand warmers.

Seasonals audiences

SeasonalsTargeting

Audiences built from:

Oracle Data Cloud | @OracleDataCloud | 2726 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

How to use Oracle Data Cloud Technology audiencesReach users who are active tech/electronic shoppers

Sell complementary products / accessories based on the products consumers already own

Reach decision makers at high value accounts using B2B data such as company size, title and industry.

Audiences built from:

• Offline transaction history

• Past-purchases of technology, media, etc.

• B2B industry targeting

Connect with consumer tech lovers, using cutting-edge targeting Stay ahead of your competition by targeting Oracle Data Cloud’s purchased-based audiences on Facebook. Be confident you’re reaching high-value prospects based on their purchase behaviors and lifestyle. Craft the most relevant offers with a unique view of your customers, informed by the products and brands they already own and love.

Putting Technology audiences to workA manufacturer is looking to drive sales of next-generation TVs during key sales seasons

1. Identify consumers who are electronic brand loyalist

2. Layer-on Home Entertaining lifestyle, streaming subscribers, etc

3. Add seasonal segments like Black Friday or Back to School Shoppers

Now you’ve identified an audience that is more likely to convert to sales.

Oracle Technology audiencesDLX Buyer Profile

Gadget enthusiast

Millennials

Tech-minded Millennials

DLX B2B

Company name

Company size

Industries & occupations

Roles

DLX Retail

Consumer electronics

Apple

Samsung

Sony

Toshiba

DLX Subscription Services

Android smartphone

Android tablet

iOS smartphone

iOS tablet

Purchase BehaviorProfessional

Likely to be small business

Purchase type

Consumer electronic buyers

Consumer electronics, appliances & accessories

Home furnishing & accessories

Small and home office products

Visa Audiences powered by DLX

Cable TV/Internet

Computers/Software

Cloud Business Services

Software

Cord cutters

Fall Seasonal

Black friday / Cyber Monday

Black friday / Cyber Monday shoppers

Hardware stores

Tech enthusiasts

Satellite TV/Internet

Mastercard

Retail

Frequent transactor

Computer & software sales

In market

Computer & software sales

Top tier spender

Computer & software sales

Telco/Cable

Frequent transactor

Cellular/ wireless devices

In Market

Cellular/ wireless devices

Top tier spender

Cellular/ wireless devices

Don’t see an audience that meets your needs?Contact the hotline today to:

Build a custom audience from your unique criteria

Whitelist your “by request” audience

Request Audience Dictionary

The Data HotlineQuick answers & the audiences you need to win:

Oracle.com/thedatahotline

Our audiences may extend reach by incorporating highly accurate statistical models

TechnologyTargeting

Oracle Data Cloud | @OracleDataCloud | 2928 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

How to use Oracle Data Cloud Telecom audiencesExpand the reach of your first-party data using third-party data without sacrificing relevance or quality

Target & reach consumers using your competitor

Enhance the relevance of your targeting by including credit score or seasonal audiences to reach relevant consumers.

Audiences built from:

• Offline telecom transaction history around mobile carriers

• Past-purchase history around Internet Service Providers

• Switcher data based on past subscription behavior and/or likelihood to be in market for new plan, device or network

Make the right call to reach your target audience with Oracle Data Cloud Oracle Data Cloud’s unique and exclusive data assets help Facebook advertisers extend campaign reach and accuracy when targeting new customers and potential switchers.

Purchase-based datasets combined with your first-party data on Facebook help gain a holistic view of your audience for more relevant messaging and precise targeting.

Putting Telecom audiences to workA telco provider is looking to conquest a new device and service they’re offering

1. Select known competitors’ customers

2. OnRamp current customers & exclude them

3. Limit campaign to consumers who will qualify for the promotional offer based on financial health

Now you’re conquesting the right audience for your acquisition campaign.

TelecomTargeting

Oracle Telecom audiencesDLX Subscription Services

Mobile carrier

AT&T

Sprint

T-Mobile

Verizon

DLX B2B

DLX B2BCompany name

Company size

Industries & occupations

Roles

DLX Buyer Profile

Millennials

Affluent Millennials

Big city Millennials

Career driven Millennials

Footloose & child-free Millennials

Still-in-the-nest Millennials

DLX Seasonal

Fall Seasonal

Black Friday / Cyber Monday shoppers

Mastercard

Telco/Cable

Frequent transactor

In Market

Cellular / Wireless

Top tier spender

Cellular/ Wireless

Visa Audiences powered by DLX

Online/Mobile Gaming

High spenders

Wireless services

High spenders

Under High spenders

Contracts

No Contract

Other Visa Telco Audiences

Switchers

Frequent Spenders

Devices

Accessories

Visa HolidayRecently gifted Phones

Recently gifted Accessories

Don’t see an audience that meets your needs?Contact the hotline today to:

Build a custom audience from your unique criteria

Whitelist your “by request” audience

Request Audience Dictionary

The Data HotlineQuick answers & the audiences you need to win:

Oracle.com/thedatahotline

Our audiences may extend reach by incorporating highly accurate statistical models

Oracle Data Cloud | @OracleDataCloud | 3130 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

How to use Oracle Data Cloud Travel audiencesCustomize campaign content based on known traveler details (e.g., past purchases)

Create offers based on type of travel (e.g., airlines, hotels, car rentals, cruises)

Maximize the impact of your first-party data & use third-party data to increase reach

Audiences built from:

• Offline transactions & past purchase history

• Reference lifestyle/industry/ finance overlap

Attract the best travelers with timely, targeted offers Whether you’re looking to promote a travel destination or attract specific travel personas, we’ve got you covered. The Oracle Data Cloud gives you access to unique data sourced from some of the top travel and comparison companies.

Fuel your Facebook campaigns with offline and purchase-based data that helps you get specific across categories, such as family, personal, business luxury, budget, etc.

Putting Travel audiences to workA hotel chain is launching a new brand focused on luxury travelers

1. Select known luxury travelers & luxury hotels

2. Add purchase-based audiences based on overall spend levels

3. Filter using Facebook geos to the destinations where new hotels are launching

Now you’ve identified the right luxury travelers most likely to convert.

Oracle Travel audiencesTravel

Business travelers

Business travelers (International)

Business travelers (U.S.)

Casino vacations

Cruises

Family vacations

Frequent travelers

Leisure travelers

Personal travelers (Internationa)

Personal travelers (U.S.)

Timeshares

DLX B2B

Industry

Hospitality & travel

DLX Buyer Profile

Millennials

Active millennials

Affluent millennials

Career-driven millennials

Footloose & child-free millennials

Luxury brands & services

Still-in-the-nest millennials

Tech-minded millennials

Travel enthusiasts millennials

Skiing, golfing & boating

Spa enthusiasts

DLX Retail

Outdoor sports buyers

DLX Seasonal

Summer seasonal

Outdoor entertainers

Road trip families

Purchase Behavior

Sports and outdoors

Cycling

Fishing

Fitness

Golf & tennis

Hiking & camping

Hunting

Running

Winter sports

Mastercard

Hotel

Luxury hotels & resorts

Midscale hotels & resorts

Upscale hotels & resorts

In market

Seasonal

Holiday shopper luxury travel

Holiday traveler

Travel

Frequent transactor

In market

Cruise travel

Domestic air travel

International air travel

Top tier spender

Cruise travel

Domestic air travel

Duty free spenders

High gas spenders

International air travel

Luxury travel

Modern age car services

Visa Audiences powered by DLX

Air travel

Affluent shoppers

Affluent shoppers: online

Budget travel

Car rental

Cruises

Destination theme parks

Hotels

Economy

Midscale

Upscale

Luxury

Online travel agencies

Outdoor enthusiasts

Outdoor enthusiasts: online

Salon & Spa

Travelers

Frequent

Luxury

Don’t see an audience that meets your needs?Contact the hotline today to:

Build a custom audience from your unique criteria

Whitelist your “by request” audience

Request Audience Dictionary

The Data HotlineQuick answers & the audiences you need to win:

Oracle.com/thedatahotline

Our audiences may extend reach by incorporating highly accurate statistical models

TravelTargeting

Oracle Data Cloud | @OracleDataCloud | 3332 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Putting comScore audiences to workA CPG advertiser wants to relevantly target users on Facebook to complement their television campaign.

1. First, select the series to which your campaign aligns.

2. Then, add relevant scale by including network audiences where the TV series runs.

3. For even greater scale, layer on daypart targeting that aligns with your target buyer.

Now, you’re communicating to all the right potential prospects at even greater scale.

Target movie and TV viewers on FacebookcomScore and Oracle Data Cloud have formed a unique partnership to provide agencies and advertisers with never-before-seen digital targeting capabilities—allowing them to more efficiently target consumers on Facebook based on TV and movie viewing behavior. With comScore audiences, users can target viewers of a TV series, telecast, or ad or even audiences who have viewed a competitor’s ad to more precisely reach their ideal consumer.

How to use comScore TV and Movie AudiencesIncrease the effectiveness of ad campaigns and make better use of your budget.

Add reach or frequency to your existing television campaign.

Expand your targeting to include active moviegoers and genre fans.

• ~300 genre, daypart and networks

• 200+ series- and ad occurrence-level targets

• 20+ movie, live events and viewing frequency targets

• Insights from more than 22M U.S. HHs

Movie and TV Audiences

comScoreTargeting

Daypart

Genre

Action/Adventure

Animation

Comedy

Cooking

Documentary

Drama

Educational

Game show

Home & Garden / Home improvement

Kids

Movies

Music

Thriller/horror

News

Paid programming

Politics/Public affairs

Reality

Science fiction/fantasy

Soap Opera

Sports

Talk

Travel

Variety

Home shopping

McCormick®

Movies

Action Movies

Animation Movies

Comedy Movies

Documentary Movies

Movies, cont.

Drama Movies

Family Movies

Science Fiction Movies

Horror Movies

Networks

ABC

BBC Networks

Bravo

CBS Networks

Cinemax Networks

CNN

Discovery Networks

Disney Networks

E! – Entertainment Television

Starz Networks

ESPN Networks

FOX Networks

FX Networks

HBO Networks

HGTV

MSNBC

MTV Networks

NBA

NBC Networks

NFL Networks

Oxygen

PBS

Pop Network

Showtime Networks

Spike TV

Starz Networks

TBS

The CW

The Movie Channel Networks

WE tv

Series

Dancing with the Stars on ABC

ABC World News Tonight with David Muir on ABC

Grey’s Anatomy on ABC

The Bachelor on ABC

Scandal on ABC

The Middle on ABC

ABC World News Tonight

Last Man Standing on ABC

Modern Family on ABC

Good Morning America on ABC

20/20 on ABC

Dr. Ken on ABC

The Goldbergs on ABC

Shark Tank on ABC

How to Get Away with Murder on ABC

America’s Funniest Home Videos on ABC

Black-ish on ABC

Fresh Off the Boat on ABC

Quanitco on ABC

American Crime on ABC

The Walking Dead on AMC

60 Minutes on CBS

NCIS on CBS

Audiences built from:

Oracle Data Cloud | @OracleDataCloud | 35

Ad Occurrence, cont.

Metro PCS

Miller Lite

Mitsubishi Outlander

Nationwide

Nexium 24 Hour

Nutrisystem Inc

Old Navy Clothing Store

Olive Garden Restaurant

Payless Shoesource

PetSmart Center

Prevagen

Progressive

Publishers Clearing House Magazine

Quaker Original Oats

Red Lobster Restaurant

Ad Occurrence, cont.

Reeses

Royal Caribbean

Safelite Auto Glass Co

Sears

d Occurrence, cont.

Sleep Number Store

Southern NH University

Sprint Wireless Service

State Farm

Straight Talk

Subaru

Subway Restaurant

Tamiflu

Target

Theraflu ExpressMax

Ad Occurrence, cont.

Tide Pods

T-Mobile

Toys R Us Store

Trivago.com

University of Phoenix

US Army

Verizon

Volkswagen Passat

Walgreens Drug Stores

Walmart

Wayfair.com

Weight Watchers Program

Wendys 4 for $4 Combo

Yoplait

Zales Jewelers

Series, cont.

The Big Bang Theory on CBS

Madam Secretary on CBS

NCIS: New Orleans on CBS

Undercover Boss on CBS

Blue Bloods on CBS

Life in Pieces on CBS

CBS Evening News with Scott Pelley

Criminal Minds on CBS

Scorpion on CBS

Hawaii Five-O on CBS

Survivor on CBS

NCIS: Los Angeles on CBS

Mom on CBS

Supergirl on CBS

Code Black on CBS

Price is Right on CBS

CBS News Sunday Morning

2 Broke Girls on CBS

The Amazing Race on CBS

48 Hours on CBS

Elementary on CBS

CBS This Morning

Crimetime on CBS

CBS Evening News

Face the Nation on CBS

The Young and the Restless on CBS

Anderson Cooper 360 on CNN

Empire on FOX

Family Guy on FOX

The Voice on NBC

Little Big Shots on NBC

NBC Nightly News

Chicago Med on NBC

Chicago Fire on NBC

Today on NBC

Series, cont.

Blindspot on NBC

NBC Nightly News

Law & Order: SVU on NBC

Chicago P.D. on NBC

The Blacklist on NBC

The Carmichael Show on NBC

Shades of Blue on NBC

Dateline NBC

Superstore on NBC

Saturday Night Live on NBC

Hollywood Game Night on NBC

Meet the Press on NBC

Caught on Camera with Nick Cannon on NBC

The Tonight Show starring Jimmy Fallon on NBC

The Biggest Loser on NBC

Grimm on NBC

Ad Occurrence

Ace Hardware

Advil

Aleve

Ally Bank

Amazon Prime

Ancestry.com

Apple iPhone 6s

Applebees Neighborhood Grill & Bar

Ashley Furniture Home Store

AT&T

Bank of America Bank AmeriCard Cash Rewards

Bud Light

Burger King Chicken Nuggets

Burlington Coat Factory

Campbell’s

CapitalOne Quicksilver Cash Rewards

Ad Occurrence, cont.

Chilis Grill & Bar Restaurant

Chuck E Chees Restaurant

Cialis

Citibank Double Cash

Clorox

Credit Karma

Cricket Communications

Discover It

Dominos Pizza Restaurant

Ebates.com Outlet Center

Eharmony.com

Esurance.com

Farmers Insurance Group

Flonase

Geico

General Mills

Golden Corral Restaurant

H&R Block Tax Service

Hersheys Kisses

Home Depot Home Center

Homeadvisor

Honey Nut Cheerios

Humira

IHOP Restaurant

Intuit TurboTax

Jared The Galleria of Jewelry

JC Penney

Jet.com Store

Kay Jewelers

Kohls Liberty Mutual

Lowes Building Supply Store

Macys

Match.com Dating Service

McDonalds Happy Meal

Mens Wearhouse Clothing Store

34 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Don’t see an audience that meets your needs? Contact The Data Hotline today for a full list of comScore TV and movie audiences on Facebook.

The Data HotlineQuick answers & the audiences you need to win:

[email protected]

comScoreTargeting

Movie and TV Audiences (continued)

36 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

Reach customers and prospects based on actual retail spending patterns.

Choose pre-built or opt to have a custom audience built with new purchase-based categories, such as QSR and Entertainment.

The power of the purchaseThe world’s largest retail electronic payments network is now at your fingertips. VisaVue Audiences & Measurement, powered by DLX, builds audiences based on your selections and measures back to in-store and online sales. All based on $1.4 trillion of annual U.S. credit card spend. It’s uniquely built from Visa purchase data, combined with Oracle Data Cloud known demographic, financial, psychographic and purchase data on more than 115 million U.S. households.1

Visa Audiences powered by DLX

• $1.4T in annual U.S. credit card spend2

• 16B transactions captured2

• 115MM+ HHs

• 300MM Visa Credit Card Holders

Putting Visa Audiences to workA quick-service restaurant wants an efficient way to promote new, health-focused items to their customers and prospects, but they don’t capture much data on their customers

1. First, select an audience of customers and competitive customers built from Visa’s transactional data

2. Then, opt to have the audience fine-tuned with consumers that are frequent purchasers of healthy foods and quick meals

Now you’ve selected a custom audience to reinforce your message to existing customers and attract a new group of prospects.

Oracle Data Cloud | @OracleDataCloud | 37

1 Visa aggregates and de-identifies all transactional data output for VisaVue Audiences & Measurement to protect cardholder and merchant privacy 2 2014 Visa U.S. Credit Card Dollar Volume Spend based on The Nilson Report Issue 1057 (February 2015)

Visa audiences powered by DLXReach high spenders and/or frequent buyers across 100+ audiences

Automotive

Auto parts & accessories

Auto service & repair shops

Car washes

Dealer service

Tire sales & repair

EntertainmentBox office

Cord cutters

Movie DVD rentals

Movie theaters

Online/mobile gaming

Sporting events

Streaming media

Streaming video

Theme parks

Video gaming

Grocery

Convenience stores

Food subscription services

Online grocery services

Organic/natural grocery stores

RestaurantCasual dining

Fast casual dining

Fine dining

Online ordering

Quick-serve restaurants (QSR)All QSRAsianBurgersChickenCoffee/breakfastIce cream/frozen yogurtMexicanPizzaSandwiches/subs

QSR daypartsBreakfastDinnerLate nightLunch

Retail

ApparelBudgetChildren’sFamilyFootwearMid-budgetTeenUpscale Women’sWomen’s activewear/yoga

Arts & crafts

Baby products

Consumer electronicsCameras & photography

Cosmetics & beautyLuxury cosmetics

Children’s storesHigh end

Furniture & home décor

Gift shoppers

Hardware stores

Kitchen equipment & accessories

Outdoor enthusiasts

Pet specialty stores

Sporting goods

Store typeBig box, club & superstoresDiscountDepartmentLuxury departmentOnline retailersRetail subscription services

SeasonalBack-to-schoolApparelSchool supplies

Black Friday/Cyber MondayBig box & club storesOnline shoppers

Holiday shoppersApparelBig box & club storesChildren’s storesConsumer electronicsDepartment storesLuxury department stores

New Year’s diet & fitness resolutions

Valentine’s Day

Spend profile

Affluent shoppers Technology/telecomCable TV/internet

Computers/software

Satellite TV/internet

Tech enthusiastsHigh spendersFrequent spenders

Wireless serviceContractNo contract

Travel

Air travel

Budget travel

Car rental

Cruises

Destination theme parks

HotelsEconomyMidscaleUpscaleLuxury

Online travel agenciesTravelersFrequentLuxury

Wellness

Gyms & fitness clubs

Salon & spa

Visa Audiences & MeasurementTargeting & Measurement

Audiences built from:

38 | Quick answers & the audiences you need to win Oracle.com/thedatahotline 39 | Quick answers & the audiences you need to win Oracle.com/thedatahotline

What are the right audiences for my marketing objective?

How do I get to greater scale?

Who has the type of data I need?

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How does it work?

Email your questions or RFPs to The Data Hotline and we’ll provide you with tailored insights and recommendations from over 50+ data providers.

Best of all, this service is fast and free!

What can we do for you? A lot

We’re a one-stop shop for:

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Curious? Give us a try! Visit Oracle.com/thedatahotline and let us do the work for you!

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