the augmented reality industry in 15 min
DESCRIPTION
Mobile Monday Brussels had an Augmented Reality session on May 3rd. This was the introduction.TRANSCRIPT
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Augmented RealityThe State of the Industry in 15 min.
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before we start
Creating for the 4th Screen
Launch September 2nd, 2010
Based in the heart of Europe
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What is Augmented Reality?
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using different devices
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The eco system
Which augmented reality startups will dominate? We rank them. | VentureBeat
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different applications
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Publishing
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Movies
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Gaming
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Advertising
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Mobile
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Mobile
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Mobile
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Mobile
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4 problems to solve
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User Interface
“We need better (G)UIs to control the AR and we must offer CGI quality, the customers know from computer
games and movie productions.”
David Blumberg
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User Interface
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Monetization
The Layar Payment Platform on iPhone and Android
Berlitz City Guides, Disneyland, ...
Publishers receive 60% of net proceeds
PayPal is first payment provider
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Localization
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Added value for consumers
“we can’t continue abusing AR for ads only”
Robert Rice
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And now the players...