the baby friendly initiative in health services
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The Baby Friendly Initiative in Health Services. Health Canada Recommendation. Exclusive breastfeeding for the first six months of life for healthy term infant, as breast milk is the best food for optimal growth. - PowerPoint PPT PresentationTRANSCRIPT
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The Baby Friendly
Initiative in Health
Services
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Health Canada Recommendation
• Exclusive breastfeeding for the first six months of life for healthy term infant, as breast milk is the best food for optimal growth.
• Infants should be introduced to nutrient rich solid foods with particular attention to iron at six months with continued breastfeeding for up to two years and beyond.
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•A ten step plan that summarizes the maternity practices necessary to support breastfeeding.
• The implementation of RNAO best practices that protect, support and promote breastfeeding.
• Endorsement of the WHO/UNICEF International Code of Marketing of Breast-milk Substitutes.
What Is It?
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The Ten Step Plan
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1. Have a written breastfeeding policy that is routinely communicated to all staff and volunteers.
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2. Train all health care providers in the knowledge and skills necessary to implement the breastfeeding policy.
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3. Inform all pregnant women about the benefits and management of breastfeeding.
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.4. Help mothers initiate breastfeeding within a half-hour of birth.
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5. Show mothers how to breastfeed and how to maintain lactation even if they should be separated from their infants.
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6. Give newborn infants no food or drink other than breastmilk unless medically indicated.
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7. Practice rooming-in
Allow mothers and infants to remain together 24 hours a day.
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8. Encourage breastfeeding on demand.
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9. Give no artificial teats or pacifiers to breastfeeding infants.
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10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.
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Compliance with The International Code of Marketing of Breast-Milk
Substitutes.
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Aim: To contribute to the provision of safe and adequate nutrition for all infants.
Scope: All breast-milk substitutes, bottles and nipples and any information concerning their use.
Advertising: no advertising of the above products to the public.
The World Health Organization Code for the Marketing of Breastmilk Substitutes
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Labels: Breastmilk substitute labels must clearly state the superiority of breastfeeding with proper instructions and no pictures of infants.
Samples: No free samples to mothers, their families or health care workers.
Facilities: No promotion of products covered under the scope (displays, posters, pamphlets etc.).
The World Health Organization Code for the Marketing of Breastmilk Substitutes
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Health Care Workers: Accept no gifts or samples.
Supplies: No free or low-cost supplies of breast milk substitutes to hospitals.
Information: Educational materials must explain the benefits of breastfeeding and the costs associated with formula feeding.
The World Health Organization Code for the Marketing of Breastmilk Substitutes
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Where Do We Go From Here?
1.Continue to monitor breastfeeding rates at hospital discharge, 48 hours post-discharge, and 2 weeks
2.Work to increase exclusive breastfeeding rates to 6 months and develop a method to obtain data
3.Send in yearly reports to the Breastfeeding Committee for Canada
4.Continue to work with local agencies to increase breastfeeding awareness, support and practices
5.Re-assessment in 2015
In February 2010 Chatham-Kent Public Health Unit achieved Baby Friendly Accreditation!
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Who Benefits From Baby Friendly?
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The woman and her child
• Consistent care & information
• Skilled help
• Getting off to a good start
• Breastfeeding is valued
• Mothers are empowered
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Caregivers for Mothers and Babies
• Increased knowledge
• Increased skills
• Professional competence
• Respect for women
Care becomes “woman-centred” not “task-centred”
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Health Care Facilities
• High Standards of care are measured and met
• Meets the RNAO Best Practice Standards for care of breastfeeding mothers and babies
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The Family
• Health and development of the infant
• Health of the mother
• Saves money
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The Community
• Environmentally Friendly
• Social programs
• Decreased costs for medical care
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BREAST IS BESTFOR
MOTHER
FOR
BABY
FOR CHATHAM-KENT
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Breastfeeding Is Normal• It’s done worldwide• Initiation rate 84% at CKHA• Exclusive breastfeeding at
discharge is 40-50%• Breastfeeding rates are dropping
dramatically until only about 9% are exclusively breastfeeding to 6 months
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Attitudes About Breastfeeding
• Attitude affects Behaviour• Important to explore:– Feelings about breastfeeding–Myths about Breastfeeding
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When Breastfeeding is Normal, Babies Are Protected
Venezuelan President Hugo Chavez talks with people affected by flooding in Araira, 50 km (31 miles) from Caracas this past February.
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Why Should Mothers
Breastfeed?
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Baby• Nutritional qualities• Anti-infective qualities• Physical qualities• Psychological qualities
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Nutritional Qualities
• Nutritionally complete for the first 6 months of life• Ensures adequate infant growth
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Anti-infective Qualities
• Provides anti-bodies• Enhances baby’s immune system• Protection from:
Gastrointestinal illnesses Respiratory infections Ear infections Some childhood cancers
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Physical Qualities• Improved visual development• Higher IQ• Protection from:
DiabetesObesitySIDS
• Easier to digest
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Psychological Qualities• Strong maternal/infant bonding• Greater chance of child developing a
secure attachment to mother• Baby’s needs can be met quickly
(builds trust)
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Mother• Physical qualities• Psychological qualities
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Physical Qualities• Protection from:
Pre-menopausal Breast and Ovarian cancerHemorrhageOsteoporosis
• Helps weight loss
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Psychological Qualities
• Empowering• Food for baby always available • Low cost• “Mothering Hormones”
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How Milk Is NOT Made!!!
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Anatomy
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The Action of Breastfeeding
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The Action of Bottle Feeding
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How Milk Is Made
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Community Resources
• Public Health• Lactation Consultants• Baby Weigh In • As Parent And Baby Grow • Mother Nurture
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References
• Riordan & Auerbach Breastfeeding and Human Lactation• The Breastfeeding Atlas - lactpress 2002• Health canada 2002• Www.Breastfeedingniagara.Com• Breastfeeding Committee for Canada • Http://www.Breastfeedingbasics.Org/cgi-bin/deliver.Cgi/content/anatomy/
str_internal.html• La Leche League Canada• http://www.brianpalmerdds.com/pdf/Otitis_media.pdf. Palmer, B. (2001).
Otitis Media: An anatomical perspective • http://www.breastfeeding.com/helpme/helpme_images_anatomy.html• Best Start