the basics of backlinking
DESCRIPTION
Backlinking is an important part of search engine optimization (SEO), but it's not as simple as it used to be with Google releasing new rules about the use of backlinks. If you're new to SEO, here's a beginner's guide to backlinking.TRANSCRIPT
The Basics Of Backlinks
• Incoming links to a website or web page
• Also referred to as incoming links, inbound links, inward links, and “backward linking”
What Are Backlinks?
The Dark Ages Of SEO Backlinks
• There was a time when marketers used black hat techniques for backlinking
• Ex. Spamming, buying links, link farming, paid guest blogging
• Google clamped down harder on their backlink rules.
The Golden Rule Of Using Backlinks
If it feels like a shortcut, don’t do it
Google-Compliant Backlinking Ideas
• Posting your URL in the comments section of other blogs will not necessarily boost your search engine ranking
• Nevertheless, commenting on other blogs can drive qualified traffic to your site
Commenting On Relevant Blogs
• Submit well-written, relevant, informative, and original content to article directory and syndication sites
• Publish your own blog
Write Good Quality Content
• Update all your social media profiles to boost your credibility
• Expand your social media network to platforms that are relevant to your site
• Share content on your social media assets
Social Media
• Rule #1: NEVER PAY FOR LINKS (including Guest Blog Posts)
• Make sure you are guest blogging on an authoritative site that is related to your area of expertise
• Write high quality and relevant articles that people will be compelled to read
Guest Blog Posts
• Engage forum members on relevant threads
• Answer relevant questions on Q&A sites
• Be helpful and give informative and relevant answers
• Offer a link to your site if relevant
Participate In Relevant Forums
For More Information Visit:
www.SeriouslySimpleMarketing.com