the basics of internet lead management
DESCRIPTION
Slides for a webinar I delivered on the basic concepts involved in generating, managing and nurturing Internet based leadsTRANSCRIPT
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Internet Lead Management
Qualifying and Nurturing Leads
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Agenda What is Lead Management
How To Attract Leads
How To Capture Leads
How To Nurture Leads
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Most Important Concept
Leads are your inventory
You must manage them
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5 Steps to Your Goal
Identify Prospects
Convert Strangers to Friends
Convert Friends into Fans
Convert Fans into Contacts
Convert Contacts into Customers
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Internet Lead Management
Not a sales funnel
All about nurturing
Creating sales
opportunities
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What Do You See
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Analogy - TV
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Attracting Leads
Create Content
– Educational
– Interest
– Preference
The water in the pipe!
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Capturing Leads
Build a central database - spreadsheet
Encourage Contact
Trade information for contact information
Scoring – Which leads are more important
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Nurturing Leads
Why do you need to nurture?
– 80% of unqualified leads buy within 2 years
How do you nurture leads
Which tools do I use?
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Measurement
How much money did you spend?
How many leads did you generate
How many sales did you generate
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New Product Offering
Automated Social Media Marketing
Custom Content Creations
Search Engine Optimized Video Series
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Thank you!
Questions?