the basics of on-site seo

On-Site Search Engine Optimization

Helping You Get to the Top of Google

On-Site Search Engine Optimization

Helping You Get to the Top of Google

Nate Moller@mollermarketing on Twitter

Nate Moller@mollermarketing on Twitter

ObjectiveObjective

Want this is writing? Buy the Ebook todayWant this is writing? Buy the Ebook today

To Learn what you can do ON your website to make it

Search Engine Friendly, helping you move up the rankings in Search

Engines.

To Learn what you can do ON your website to make it


Engines.

http://mollermarketing.com/ebook/



Where do I start with SEO?

Where do I start with SEO?


Who is your Target Audience?

Who is your Target Audience?



Keyword ResearchKeyword Research




Determine DEMANDDetermine DEMAND

http://adwords.google.com/select/KeywordToolExternalhttp://adwords.google.com/select/KeywordToolExternal

http://adwords.google.com/select/KeywordToolExternal






Determine DEMANDDetermine DEMAND


Demand Target = 500 + searches per

month

Demand Target = 500 + searches per

month



Buyer vs Browser Phrase?

Buyer vs Browser Phrase?



Do they have their Credit Card in their

hand?

Do they have their Credit Card in their

hand?




Determine CompetitionDetermine Competition


Competition Target = Less Than

20,000 results

Competition Target = Less Than

20,000 results



Using Keyword Research

Using Keyword Research



Meta InformationMeta InformationTitle Tags

Meta Descriptions

Meta Keywords

Title Tags

Meta Descriptions

Meta Keywords



Meta InformationMeta Information

Title TagsTitle Tags




Meta DescriptionsMeta Descriptions



Meta InformationMeta InformationMeta DescriptionsMeta Descriptions




Meta Keywords

NOT really Important

Meta Keywords

NOT really Important



Meta InformationMeta InformationRules to Follow for On-Site SEO

- Every page should have a unique & custom Title Tag & meta descriptiontargeting specific keyword phrases related to the page.

Rules to Follow for On-Site SEO- Every page should have a unique & custom Title Tag & meta descriptiontargeting specific keyword phrases related to the page.



Meta InformationMeta InformationRules to Follow for On-Site SEO- 6-10 words or 65 characters of space isrecommended for Title Tags (avoid stuffing keywords)

Rules to Follow for On-Site SEO- 6-10 words or 65 characters of space isrecommended for Title Tags (avoid stuffing keywords)



Meta InformationMeta InformationRules to Follow for On-Site SEO- 1 to 2 sentences describing what the pageis about is recommended for MetaDescription (avoid stuffing keywords)

Rules to Follow for On-Site SEO- 1 to 2 sentences describing what the pageis about is recommended for MetaDescription (avoid stuffing keywords)



Meta InformationMeta InformationRules to Follow for On-Site SEO

- Avoid using the business name in the TitleTags

Rules to Follow for On-Site SEO- Avoid using the business name in the TitleTags



Meta InformationMeta InformationRules to Follow for On-site SEO

- Avoid using the domain name in the Title Tags

Rules to Follow for On-site SEO- Avoid using the domain name in the Title Tags



Meta InformationMeta InformationRules to Follow for On-site SEO

- Use BUYER phrases throughout(Title tags, meta descriptions, in content, etc.)

Rules to Follow for On-site SEO- Use BUYER phrases throughout(Title tags, meta descriptions, in content, etc.)



Page ContentPage Content



Page ContentPage ContentInternal Linking StrategyInternal Linking Strategy



SEO Friendly URLSSEO Friendly URLS



SEO Friendly URLsSEO Friendly URLs



ObjectiveObjectiveTo teach you what you can do

ON your website to make it Search Engine Friendly,

helping you move up the rankings in Search Engines.

To teach you what you can do ON your website to make it


Engines.



Need Website or SEOHelp?

Need Website or SEOHelp?

Contact Moller Marketing Free Consultation!

Contact Moller Marketing Free Consultation!



Special Webinar OfferSpecial Webinar Offer

For a 24 hour period, you can get our 90 Page Step by Step Guide

Valued at $39.97

For only $19.97!

SAVE $20 Today!

http://mollermarketing.com/ebook

For a 24 hour period, you can get our 90 Page Step by Step Guide

Valued at $39.97

For only $19.97!

SAVE $20 Today!




Questions?Questions?


the basics of on-site seo

Technology