GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATION

Malaysian Graduate School of Entrepreneurship & Business

UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

THE BATTLE OVER NET NEUTRALITY

CASE STUDY MEETING 3

Question 1

•What is network neutrality? Why has the Internet operated under net neutrality up to this point in time?

Question 2

•Who’s in favor of net neutrality? Who’s opposed? Why?

QUESTIONS

QUESTIONS

Question 3

•What would be the impact on individual users, businesses, and government if Internet providers switched to a tiered service model?

Question 4

•Are you in favour of legislation enforcing network neutrality? Why or why not?

Question 1

What is network neutrality? Why has the Internet operated under net neutrality up to this point in time?

Net Neutrality: The idea that Internet service providers must allow customers equal access to content and applications regardless of the source or nature of the content. • Presently the Internet is indeed neutral: all

Internet traffic is treated equally on a first-come, first-serve basis by Internet backbone owners

• It is because it was built on phone lines, which are subject to ‘common carriage’ laws

• These laws require phone companies to treat all calls and customers equally and cannot offer extra benefits to customers willing to pay higher premiums for faster or clearer calls, a model knows as tiered service

Question 2

Who’s in favor of net neutrality? Who’s opposed? Why?

Favour

MoveOn.org

Google and Amazon

U.S. Congress

Question 2

Who’s in favor of net neutrality? Who’s opposed? Why?

Why Favour?

Variable access to content would detract from the Internet’s continued ability to thrive

Argues that the risk of censorship increases when network operators can selectively block or slow access to certain content

Concerned about the effect of slower transmission rates on their business models if users can’t download or access content in a speedy fashion.

Question 3

What would be the impact on individual users, businesses, and government if Internet providers switched to a tiered service model?

Individual

• Encourages everyone to innovate without permission from the phone and cable companies or other authorities

Businesses

• A more level playing field spawns countless new businesses

• Allowing unrestricted information flow becomes essential to free markets and democracy as commerce and society increasingly move online

Question 3

What would be the impact on individual users, businesses, and government if Internet providers switched to a tiered service model?

Government

• Impede U.S. competitiveness by stifling innovation and hurt customers who will benefit from ‘discriminatory’ network practices

• By increasing the cost of heavy users of network bandwidth, telecommunication and cable companies and Internet service providers stand to increase their profit margins.

Question 4

Are you in favour of legislation enforcing network neutrality? Why or why not?

Not Favour Will prevent globalization process, especially in

business environment Internet users should be able to control the

content that they access, and have a choice in which applications they use to view that content

If the internet is not neutral, it will disturb the process of globalization

Prevent the small businesses to promote their product abroad by cloud computing and also prevent the blogger to share ideas and knowledge