Blackadder Tribute Weekon Facebook

Outcome of Postsin Terms of Likes,

Shares, Commentsand Reach

BBC iPlayer (Global) FB Page

The BBC iPlayer Global Facebook Page had 21,419 likes at the time the Blackadder Tribute week was

conducted.

Initial Announcement

The initial announcement about the Blackadder Tribute Week received:

43 Likes

7,325 Users Reached

Posted at 10.20am

Quiz Announcement

The announcement about the Blackadder Tribute Quiz received:

33 Likes1 Comment1 Share

6,646 Users Reached

Posted at 10.40am

Question 1

The first Question of the Blackadder Tribute Quiz received:

53 Likes13 Comments2 Shares

7,480 Users Reached

Posted at 11.10am

Answer to Q1

The Answer to Q1 of the Blackadder Tribute Quiz received:

11 Likes2 Shares

5,598 Users Reached

Posted at 12.10pm

Question 2

The second Question of the Blackadder Tribute Quiz received:

23 Likes3 Comments1 Share

6,172 Users Reached

Posted at 9.30am

Answer to Q2

The Answer to Q2 of the Blackadder Tribute Quiz received:

23 Likes4 Comments

7,496 Users Reached

Posted at 10.30am

Question 3

The third Question of the Blackadder Tribute Quiz received:

35 Likes16 Comments

7,999 Users Reached

Posted at 9.30am

Answer to Q3

The Answer to Q3 of the Blackadder Tribute Quiz received:

17 Likes3 Comments

6,999 Users Reached

Posted at 10.30am

Question 4

The fourth Question of the Blackadder Tribute Quiz received:

48 Likes6 Comments1 Share

7,962 Users Reached

Posted at 11.30am

Answer to Q4

The Answer to Q4 of the Blackadder Tribute Quiz received:

24 Likes

7,683 Users Reached

Posted at 12.30pm

Question 5

The fifth Question of the Blackadder Tribute Quiz received:

37 Likes3 Comments

7,512 Users Reached

Posted at 9.30am

Answer to Q5

The Answer to Q5 of the Blackadder Tribute Quiz received:

14 Likes

6,390 users reached

Posted at 10.30am

End of Quiz Announcement

The announcement about the Blackadder Tribute Quiz received:

32 Likes6 Comment

7,493 Users Reached

Posted at 1.30pm

Favourite Quote

The post asking users for their favourite Blackadder Quote received:

70 Likes55 Comments12 Share

10,306 Users Reached

Posted at 9.30am

Blackadder Fan Tribute

The post linking to the Blackadder Fan websitereceived:

20 Likes

6,362 Users Reached

Posted at 9.00am

BBC Blackadder App

The post concluding theBlackadder Tribute Weekreceived:

15 Likes7 Comments2 Shares

6,859 Users Reached

Posted at 9.30am

Overall Conclusion

• Posts received on average 29 likes (with only 4 posts receiving less than 20 likes) – over twice as much as the typical post which receives between 1 and 15 likes

• On average the posts reached over 7,200 users – over twice as much as the typical post which reaches between 500 and 3500 users

• Posts went out at different times to establish if a certain time would be preferable due to users across different time zone – no definite conclusion could be reached as posts got similar reach at different times