the bbc’s mission is to inform, educate and...
TRANSCRIPT
The BBC’s mission is toinform, educate and entertain
On the one hand…
FAME
Slide 6
News posts dominated the posts with the most link clicks and are most successful at driving people to our website.
News posts are driving people to our content
Source: BBC Radio 1 Facebook 01/01/15 – 06/12/15 Slide 10
Top tweets for link clicks were from a broad range of shows illustrating our effective use of tweets across the station to drive people to R1 content.
Source: BBC R1 Twitter 01/01/15 – 06/12/15
A wide range of posts are driving people to our content
On the other hand…
BBC Platform
AttributionLive and On
Demand
audio
New Form Content
Referrals
