the beginner's guide to personal branding

Guide toBuildingYour

PersonalBrand

THE BEGINNER'S

BY SIMPLY STATED MEDIA

simplystatedmedia.com

You no longer have to hateyour job or feel stuck at

work.

You don’t need to be scaredor sad that you’ll never do

what you love.

You can advance your career,uncover lucrative

opportunities, do more ofwhat you love, and take

control over your work life.

And, it starts with buildingyour personal brand.

AN INTRODUCTION TO THE IMPORTANCE OF

PERSONAL BRANDING INTHE DIGITAL AGE



Branding is the act ofpositioning a commodity --such as a service, product,business, or idea -- so thatits unique value is visible

and recognizable.

You probably associate andrecognize the branding of

large corporations.

But branding isn't just forbig businesses.

"All of us need to understand theimportance of branding. We are CEOs of

our own companies: Me Inc.

To be in business today, our mostimportant job is to be head marketer for

the brand called You."

TOM PETERS IN FAST COMPANY



Branding is for businessesAND individuals who want toattract the attention needed

to grow professionally.

Personal branding is how youeffectively communicate who

you are, what you do, andwhy you are different.

It's positioning yourself sothat your unique value isvisible and recognizable.


Personal branding isabout who you are in

person....

But it's more about whoyou are online.

“Personal branding is about managing yourname — even if you don’t own a business — in

a world of misinformation, disinformation, andsemi-permanent Google records.

Going on a date? Chances are that your “blind”date has Googled your name. Going to a job

interview? Ditto.”

TIM FERRISS, 4-HOUR WORK WEEK



To searchers, you are whoyou are in results.

Don't show up at all --and you're sketchy and

unreliable.

Show up with noconsistency -- and

you're an amateur.

But show up with a strong,polished platform -- andyou're an AUTHORITY .

Being an authority and having a cohesivebranded digital presence allows you to standout and create opportunities for advancing

both professional and personally.

It unlocks doors -- some doors you may nothave been able to open otherwise.



A strong online brandcan lead to:

Job & Career Opportunities

Speaking EngagementsBook Deals

Freelancing & Side WorkConsulting JobsEvent Invitations

Selling Your Products & ServicesJoining & Running a Community

Building Your Own BusinessBecoming More INDEPENDENT

Today, you are no longerdefined by your job and

who you work for.

You are defined by who youare and what you know.

Your future and careerdoesn't rely on an

organization.

It's relies on your talent,abilities, ambition, and

drive.



The Internet has giventalented professionals and"indiepreneurs" a powerful

opportunity to be moreself-reliant.

Independently, we can builda following, share our talents,start businesses, and connect

with customers, clients,employers, and audiences

around the world.

"Today, talented individuals needorganizations a lot less than organizations

need talented individuals.

It used to be that there was a stark boundarybetween who's working on their own andwho's working in corporate America. The

boundary is now more permeable."


DAN PINK, AUTHOR OF FREE AGENT NATION


Gaining mass visibility andattention -- once only

possible for large companiesand corporations -- is now

possible for any one with anInternet connection.

Individuals have theopportunity to advertisethemselves to the worldthrough personal digital

branding.


A powerful personaldigital brand is made up

of three things:

1. Branded Website:that says who you are

2. Content:that shows what you

know or do

3. Email List:that allows you to

directly communicatewith your audience

1. BRANDEDWEBSITE


A branded website is thecore of your digital

presence.

You can't just have aFacebook page, LinkedIn

profile or Etsy store --everyone does.

You need a brandeddot-com that shows youstand on your own and

don't rely on otherplatforms.


BRANDED WEBSITE


Plus, you do NOT want torely on other platforms.

When you do, you limityour growth and potential.

You are at their mercy.If they close your account,you lose your audience. Ifthey change their terms,you are impacted. If you

want to add features, theymay not support it.

BRANDED WEBSITE


When you have your ownwebsite, you control and

centralize your digitalpresence.

You can use one brandeddomain to share yourresume and portfolio,

receive contact inquires,sell products, and direct

all of your traffic to.

BRANDED WEBSITE


2. CONTENT


When you have a website,you can publish content

that shows off yourtalents, knowledge, and

abilities.

That content may include:


CONTENT

Blog PostsSales Copy

EbooksWhite Papers

VideosSlidesharesInfographics


But your content doesn't always need to exist

solely on your website.

To get extra attention,you can seed content onother platforms through:

CONTENT

Guest Posts (blogs other websites)Social Content (posts on social)

Webinars (live online presentations)Native Content Publishing (videos

on YouTube, slideshows onSlideshare, etc.)

3. EMAIL LIST


It's not enough to havesomeone discover you

online, read your content,and learn what you do.

You want — and need — tocapture their informationso you can stay in contact

with them.


EMAIL LIST


Collecting email addresses isfar more important thangaining Facebook Likes or

Twitter Followers.

An email list of people whoare interested in you and

what you do is the launchingpad for your brand.

It allows you to regularly andreliably connect with an

engaged audience.

EMAIL LIST


When you have anengaged list, you are able

to leverage youraudience on a direct and

personal level.

You can share content,sell services, advertise

products, promote yourevents, and further build

lasting, powerfulrelationships.

EMAIL LIST


PULLING IT ALLTOGETHER


WEBSITE + CONTENT + EMAIL LIST =

UNLIMITED OPPORTUNITIES TO BUILD YOURPERSONAL BRAND, PROMOTE YOURSELF,

AND DESIGN A MORE INDEPENDENT CAREER PATH

Now that you've identifiedwhat a personal digital

brand is and what it can dofor you -- it's time to

stop waiting.

You can start building yourbrand today with our free

five-day #GoPro DigitalBranding Challenge.

START THECHALLENGE

http://simplystatedmedia.com/hire/

OR HIRE US TO LAUNCHYOUR BRAND NOW

Get 10% OFF thePROFESSIONAL ONLINE PRESENCE

all-in-one starter package at:

simplystatedmedia.comUSE THE PROMO CODE: PRO

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the beginner's guide to personal branding

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