the beginning of a long journey… now this is a long journey healthcare is a big and complex issue,...

The Beginning of a Long Journey…

Now

This is a long journey

Healthcare is a big and complex issue, and no single company is going to provide a complete end-to-end solution.

Microsoft HealthVault

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CopernicusFirst astronomer to formulate a scientifically-based heliocentric cosmology that displaced the Earth from the center of the universe – the defining epiphany that began the Scientific Revolution.

Legend has it that the first printed copy of De revolutionibus was placed in Copernicus' hands on the very day he died, allowing him to take farewell of his opus vitae (life's work).

Pre-Copernican Universe

EARTH

MOONSUN

Post-Copernican Universe

SUN

MOON

EARTH

The Traditional Healthcare Universe

FACILITY

CONSUMER

CONSUMER

CONSUMERCONSUMER

Silos of Health Information: Year 1

Silos of Health Information: Year 1 + n

Silos of Health Information: Year Future

What isHealthVault?A platform for consumer empowerment and engagement with and through their personal health data

HealthVault is a Software + Services Platform

SOFTWARE SERVICES

HealthVault Connection Center is a utility that allows users to add data from health and fitness devices such as heart rate monitors, blood pressure monitors, peak flow meters, glucometers, and pedometers.

Microsoft HealthVault is an online personal health database with a set of XML interfaces that allows third parties to create valuable health, wellness, and fitness services for HealthVault users.

Devices

Partner Applications

HealthVault Platform Architecture

Physical Home Computing Home Web

HealthVault End-to-End Ecosystem

Health Ecosystem

How Does HealthVault Work?

The Traditional Healthcare Universe

FACILITY

CONSUMER

CONSUMER

CONSUMERCONSUMER

Healthcare’s “Copernican Shift”

CONSUMER

Consumers as the Aggregators

The HealthVault Ecosystem

Two Analogies

HealthVault = PayPal for health information

PayPal is a financial transaction platform that allows you to store and share your banking information with thousands of online retail applications.

• Primary user relationship is with the online retail application

• Consumer trust is important for users of PayPal

• Consumer-centric data exchange platform

HealthVault is a health information platform that allows you to store and share your health information with thousands of online health applications.

• Primary user relationship is with the online health application

• Consumer trust is important for users of HealthVault

• Consumer-centric data exchange platform

Both: Primary experiences are via partners

Both: Ingredient brands, driving functionality

Both: Just the information you want to share…

All of your financial data

Your financial datastored on PayPal

All of your health data

Your health datastored on HealthVault

Both: “Plumbing” that enables partner innovation

Ingredient Brands

Business stage similarities for two different platforms

2007

2009

1999

2001

HealthVault Interface

Copy TO HealthVault

HealthVaultRecord

Copy data to a HealthVault record

Copy FROM HealthVault

Copy data from a HealthVault record

HealthVaultRecord

Sync WITH HealthVault

Sync data with a HealthVault record

HealthVaultRecord

Stored IN HealthVault

HealthVaultRecord

Data is stored in a HealthVault record

How do we make money?

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DISCOVERQuick links to refine results without doing a new search.

DISCOVERQuick links to refine results without doing a new search.

LEARNArticles from leading industry resources that are related to the user’s query.

LEARNArticles from leading industry resources that are related to the user’s query.

ACTSponsored ServicesQuickly discover HealthVault Applications relevant to your search query

Sponsored ResultsAdvertising is served up based on the relevancy of the search, plus a desired call to action in the advertisement.

ACTSponsored ServicesQuickly discover HealthVault Applications relevant to your search query

Sponsored ResultsAdvertising is served up based on the relevancy of the search, plus a desired call to action in the advertisement.

SAVETool that allows users to save and organize articles from various searches in one place (accessed via user name and password).

SAVETool that allows users to save and organize articles from various searches in one place (accessed via user name and password).

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The branded dashboard with health data can also live as a

desktop gadget.

Other gadgets (such as this blood pressure manager) can share biometric health data from HealthVault-compatible

devices to keep your branded dashboard up to

date.

A branded channel in Windows Live Messenger can also let you keep track

of your health data.

The HealthVault Ecosystem

Hospitals

CORE INSIGHTS: Hospitals

Overall: How can I use innovation to add value to my brand?

CORE INSIGHTS1. How do I stay connected to my patients once they are discharged to

improve outcomes and reduce re-admission rates?2. How do I become more relevant and valuable to patients – driving

more care into the facility? How do I build my brand and relevance to consumers?

3. How do I strengthen my relationship with referring physicians?

HOW HEALTHVAULT CAN HELP4. >> By creating a Medical Home for the patient with connected

consumer Web applications5. >> By making life easier for the patient with connected Web

applications that already have all the patient’s information6. >> By making a physicians administrative tasks easier and less

costly with connected health records, automated appointments, and master med lists

FOR ILLUSTRATIVE PURPOSES ONLY

Health Plans

Health Plans

Overall: How can I become a preferred health plan?

CORE INSIGHTS1. How do I create higher levels of consumer satisfaction with

better tools?2. How do I create higher levels of employer satisfaction with

healthier employees?3. How do I control my overall risk and costs while delivering on 1

and 2? HOW HEALTHVAULT CAN HELP4. >> By increasing consumer engagement with connected health

tools that don’t orphan consumer health information into a proprietary silo

5. >> By creating a more complete wellness service with employee access to hundreds – and eventually thousands – of compatible applications

6. >> By more effectively managing the current membership population with more engaged users and more enthusiastic employer support

Chronic Care Acute Care Cycle

Acute IncidentAcute Incident

Condition Gets WorseCondition Gets Worse

Situation NormalSituation Normal

Secondary Prevention: Flattening the Curve

Helps avoid acute incidents

Early DetectionEarly Detection

Situation NormalSituation Normal

Devices + Consumer Services

Devices + Consumer Services

Overall: How can I leverage the HealthVault Ecosystem to improve my business?

CORE INSIGHTS 1. How do I generate more awareness for my business?2. How do I acquire more users for my devices and/or Web applications?3. How to I increase the value of a biometric device to consumers and

professionals? HOW HEALTHVAULT CAN HELP4. >> By driving traffic with Microsoft consumer touchpoints (MSN,

Live, Messenger, Windows) and the HealthVault Ecosystem (Hospitals, Employers, Health Plans, other Consumer Services, Pharmacies)

5. >> By making health devices as easy to connect to the PC as a digital camera, thereby spurring innovation amongst Web applications that can use the device data

6. >> By helping people be more effective in the way they manage their health because what you measure you can manage…

[email protected]

Trusted + Simple Optimistic + Human

83Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies.

© 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399

the beginning of a long journey… now this is a long journey healthcare is a big and complex issue,...

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