Marina Barrett

MKTG 7546

Professor Brey

University of Memphis

Our goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people.

US V. UK USERS

Infographic courtesy of Visual.ly.

SPORTS Celtics have the largest following on Pinterest so

far. Great way for sport teams to engage with the

female demographic, and offer them content that cannot be found on Facebook , Twitter, or Google+.

WHOLE FOODS MARKET

“Pinterest allows us to curate images from across the web that really speak to who we are as a company. Images that reflect our core values and essentially communicate the essence of who we are.”

-Michael Bepko – Whole Foods global online community manager

IMPACT ON CURRENT SOCIAL MEDIA TRENDS

Social Commerce Reward Programs Collaborative Consumption Share Button Job Searches on Social Media Managing Feedback

SOCIAL COMMERCE

Social interactions and user contributions to facilitate in the buying and selling of products.

Pinterest offers the ability to add the price of an item to a pin.

Connect with customers based specifically on their interests.

SOCIAL MEDIA REWARDS PROGRAMS

Reach beyond the typical “Pin It to Win It”. Ask for customer opinions. Have Pinterest followers vote on the trend they

want to see next season. Rewards can be based off a point system for

likes, comments and re-pins.

Harness the Power of Your

Followers

JOB SEARCH

Visual Resume Graphic Designer – You can

pin pictures of your work and other services you offer

Financial Consultants – You can pin photos that represent client goals, such as financial independence or financing education.

Total Visits for the month of March.

COLLABORATIVE CONSUMPTION

Redefining traditional sharing through new technologies and peer communities.

Pinterest allows multiple collaborators on a board.

Opportunity to interpret the lifestyle of your clientele.

WHOLE FOODS “SUPPER HOT KITCHEN” BOARD

SHARE BUTTON

“PIN IT” BUTTON ON PROFESSORBREY.COM

MANAGING FEEDBACK

Source: 19 Tools For Pinterest Pros

MANAGING FEEDBACK

Referral Traffic

Hyperlinked Pictures Offers the ability to understand how customers perceive a product by viewing

comments, board titles, and what pictures are being pinned.

http://pinterest.com/source/“yourdomain.com” Harley-Davidson.com Tiffany.com Memphis.edu

INTERVIEWS

Great way to promote products.

Hopes to avoid advertising in the future.

Wants Pinterest to grow their categories.

Creates perfect Supply and Demand economy for virtual sharing.

“Snowball” effect for start-up brands

Hopes for it to stay well organized in the future.

Kelly Carney

Associate Commissioner of Marketing and

Television

Conference USA

Nicole Cartier

Director of New Media

Conference USA

Questions?